Teeze, Adult Store Buyer Magazines Merging

NEW YORK — Adult industry trade magazines Teeze and Adult Store Buyer will be merged into one new bimonthly trade publication called StorErotica magazine, it was announced by RCI Media Holdings, a division of Rick’s Cabaret International Inc. The move will reduce production costs and increase circulation to the broader population of owners and operators of intimate apparel and adult retail stores.

The magazine will produce the annual StorErotica Convention and Tradeshow in Las Vegas.

Teeze magazine was started in spring 2004 to cover the intimate apparel and lingerie retail industry, and Adult Store Buyer Magazine was started in the summer of 2005 to cover the adult products retail store industry. The magazines' parent company, ED Publications, was bought by Rick's in April. ED Publications has published magazines and reference guides and produced conventions and tradeshows for the gentlemen’s club industry since 1991.

"What we have seen recently is that the line between these two industries has blurred,” RCI Media Holdings President Don Waitt said. "Lingerie boutiques and intimate apparel retail stores are now carrying adult toys and novelties, and traditional adult retail stores are now augmenting their DVD and adult product sales by carrying lingerie and intimate apparel.

"The magazine is more about what happens within the four walls of those retail stores rather than what happens outside," Waitt said. "Our editorial focus is almost exclusively on store operators and decisionmakers — how to make more money, how to simplify operations, how to stop theft, how to manage inventory and personnel, how to avoid legal problems and how to grow your business.”

Beginning with the December issue, StorErotica Magazine will be mailed to more than 10,000 retail stores and boutiques, and more than 2,000 intimate apparel and erotic product manufacturers and distributors. The magazine’s circulation will be audited by BPA Worldwide. The magazine will also be distributed at adult industry conventions and tradeshows including the International Lingerie Shows in Las Vegas, the Adult Entertainment Expo in Las Vegas, the Adult Novelty Expo in Los Angeles, the Halloween & Party Expo in Houston and the HCP Show in Las Vegas.

A new website, StorErotica.com, has daily news updates, industry forums and blogs, new product announcements, store owner and vendor profiles, convention coverage and a searchable database of preferred vendors.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Homecoming Heat: The 2025 XMA Creator Awards Celebrate Digital Desire

On a sweltering night in South Beach, where the air sticks to your skin like latex and the breeze smells faintly of tequila and temptation, the adult creator community gathered for Adult Creators’ Biggest Night: the 2025 XMA Creator Awards, presented by Fansly.

Penny Barber Turns 40: Inside Her Birthday Bash With Ryan Keely

Penny Barber turns 40 years old this month, so the veteran performer decided to celebrate in style with a very special birthday bash alongside her best friend, Ryan Keely.

The Bottom Floor: Second Coming Marks a New Chapter of Filth

Slated for a July release, “The Bottom Floor: Second Coming” cranks up the intensity, pushing boundaries with a cast of 35 performers and a shoot designed to capture everything from the unscripted to the extreme.

Seth Gamble Unveils Cover Art for Upcoming Feature 'Once Upon a Time in the Valley'

Multi-XMAs winner Seth Gamble has revealed the cover art for his upcoming Wicked Pictures feature, "Once Upon a Time in the Valley."

Amirah Adara and Zazie Skymm Star in Latest From MixedX

Amirah Adara and Zazie Skymm star in the latest release from MixedX, titled “The Moon Keeps Our Secret.”

MySweetApple Star in 2 New Scenes From Lustery

Creator couple Kim and Paolo (aka MySweetApple) star in two new Le James-helmed scenes from Lustery's "The Naked Neighbors" series.

Hollywood Cash Talks Style, Strategy, and XMA Gold

Hollywood Cash lounges in a hotel suite, relaxing after a long day on set. Draped in a thick designer bathrobe — ivory white with sleek black-and-gold trim — and matching slippers, he looks like he stepped out of a high-end lifestyle shoot.

Fleshlight Debuts Eila Adams Stroker

Fleshlight has introduced its new Pro stroker, molded on the anatomy of Eila Adams.

BeYourLover Debuts 'Squeeze Me' Vibrator

Pleasure brand BeYourLover has introduced its Squeeze Me wearable vibrator.

Serenity Cox Makes Her Deeper Debut

XMAs winner Serenity Cox has made her debut for Vixen Media Group (VMG) studio imprint Deeper, alongside Dante Colle and Sheem in "My Wife Wants To Meet You."

Show More