SexToyDistributing Wholesale Site Redesigned With New Features

HUNTINGTON BEACH, Calif. — Specialty fetish company XR LLC has redesigned wholesale page with a slew of new features, including one step re-orders.

“We totally rebuilt a whole site on a newer platform and then moved everything over,” James Medina, XR business development manager, told XBIZ.

The most obvious changes visitors will find in the new site are easier navigation, ability to search by manufacture SKU, better product images and descriptions and ability to review past orders. Retailers can browse the entire product line with more than 1,200 SKUs without logging on.

The new site is a "major improvement” over the old, XR CEO Ari Suss said.

The new re-order feature will be attractive to retailers since most “order the same batch of products on a regular basis,” Medina said.

“Essentially they can check an old order and immediately add every item from the last order to the shopping cart, then adjust the quantities,” Medina said.

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