While KinkIndustries will function as a "brand information" site, retailers can visit SexToyDistributing to order the fetish products, said James Medina, XR's business development manager.
The need for KinkIndustries arose to allow consumers to be able to better differentiate amongst brands.
“For example, if a retailer gets a request for a dental mouth gag,” Medina said, “hopefully [the consumers will] think ‘I liked those speculums I got from KinkIndustries, I believe they have other medical fetish gear, I’ll see if they have it.”
"Our thinking is that it makes life easier for retailers looking to get fetish products," Medina told XBIZ. "A lot of what we carry is hard to find elsewhere. The new brand should make it easy to get all in one place for a good price."
The ultimate goal, Medina said, is for KinkIndustries.com to become a gateway for first-time introduction to fetish products. The company’s lines of nipple clamps and fucking machines are among the largest and unique in the marketplace, he added.