opinion

A Love-Hate Relationship

If you read XBiz.com as often as you should (I recommend once a day, at least), two facts should be obvious to you. One is that people hate the adult industry.

In Utah, they hate the adult industry so much that they want to use taxpayer money to run anti-adult public service television commercials.

The American Family Association hates us so much that they launched a massive letter-writing campaign targeting Adelphia Communications after the cable giant began offering hardcore content. Adelphia quickly turned tail and dropped the XXX content.

Sen. Sam Brownback, R-Kan., hates us so much that he has vowed to lead a crusade against the industry in Congress, even though he doesn't have a problem accepting adult-related money to fund his campaigns.

Attorney General Alberto Gonzales hates porn so much that he's instructed Justice Department attorneys to comb through federal laws to start building ammunition to wage war on adult companies. And to show he means business, Gonzales made an appeal of the Extreme Associates' dismissal one of his first official acts (for more on these stories, check out XBiz World magazine).

With such severe opposition, it's a wonder adult companies can turn a profit. And there's the rub, because, as we all know, a lot of adult companies are turning quite a nice profit. Industry-wide revenues are estimated to run anywhere from $7 billion to $15 billion per year — and that's just in the United States.

Which brings me to the second fact I alluded to earlier, which is: People love porn.

They may stand outside their local Lions' Den holding a picket sign that says otherwise, but they love it. They may act outraged every time a celebrity is caught having sex on film, but they probably have copies of the DVD hidden in their sock drawers.

People love porn. That's why Jenna Jameson is a household name. People want porn. That's why Forbes magazine pays attention when Vivid Entertainment hints it may go public within the year. People need porn. That's why the adult industry remains profitable even in the worst of economic times.

As Howard Stern, one of the industry's few vocal and unabashed supporters in the mainstream media, frequently points out, the numbers don't lie. Unless 20 guys in Debuke are spending half a billion dollars each on porn, no industry can generate the kind of revenue ours does unless a huge portion of the population is buying it.

And that's why the industry will continue to thrive despite constant political and legal attacks. People love porn. And, after all, love is stronger than hate.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

Breaking Down HB 805 and How it Affects the Adult Industry

North Carolina House Bill 805 was enacted July 29, after the state legislature overrode Governor Josh Stein’s veto. The provisions that relate to the adult industry, imposing requirements for age verification, consent and content removal, are scheduled to become effective Dec. 1. Platforms have until then to update their policies and systems to comply with the new regulations.

Corey D. Silverstein ·
opinion

Staying Compliant With Payment Standards Across Europe and Australia

So, you’ve got your eye on international growth. Smart move. No matter where adult-industry merchants operate, however, one requirement remains consistent: regulatory compliance. This isn’t just a legal checkbox — it’s a critical component of keeping payments flowing and business operations intact.

Jonathan Corona ·
opinion

How to Avoid Copyright Pitfalls When Using Music in Adult Content

When creating an adult video, bringing your vision to life often means assembling just the right ingredients — including the right music. However, adding music to adult content can raise complex legal and ethical issues.

Lawrence G. Walters ·
opinion

New Visa Rules Adult Merchants Need to Know

In December 2024, I shared an update on the upcoming rollout of Visa’s Acquirer Monitoring Program, also known as VAMP. The final version went into effect in June, and enforcement will begin in October. With just a month to go, now is the time to review what’s changing and how to stay compliant.

Cathy Beardsley ·
opinion

WIA Profile: Lainie Speiser

With her fiery red hair and a laugh that practically hugs you, Lainie Speiser is impossible to miss. Having repped some of adult’s biggest stars during her 30-plus years in the business, the veteran publicist is also a treasure trove of tales dating back to the days when print was king and social media not even a glimmer in the industry’s eye.

Women in Adult ·
opinion

Fighting Back Against AI-Fueled Fake Takedown Notices

The digital landscape is increasingly being shaped by artificial intelligence, and while AI offers immense potential, it’s also being weaponized. One disturbing trend that directly impacts adult businesses is AI-powered “DMCA takedown services” generating a flood of fraudulent Digital Millennium Copyright Act (DMCA) notices.

Corey D. Silverstein ·
opinion

Building Seamless Checkout Flows for High-Risk Merchants

For high-risk merchants such as adult businesses, crypto payments are no longer just a backup plan — they’re fast becoming a first choice. More and more businesses are embracing Bitcoin and other digital currencies for consumer transactions.

Jonathan Corona ·
opinion

What the New SCOTUS Ruling Means for AV Laws and Free Speech

On June 27, 2025, the United States Supreme Court handed down its landmark decision in Free Speech Coalition v. Paxton, upholding Texas’ age verification law in the face of a constitutional challenge and setting a new precedent that bolsters similar laws around the country.

Lawrence G. Walters ·
opinion

What You Need to Know Before Relocating Your Adult Business Abroad

Over the last several months, a noticeable trend has emerged: several of our U.S.-based merchants have decided to “pick up shop” and relocate to European countries. On the surface, this sounds idyllic. I imagine some of my favorite clients sipping coffee or wine at sidewalk cafés, embracing a slower pace of life.

Cathy Beardsley ·
profile

WIA Profile: Salima

When Salima first entered the adult space in her mid-20s, becoming a power player wasn’t even on her radar. She was simply looking to learn. Over the years, however, her instinct for strategy, trust in her teams and commitment to creator-first innovation led her from the trade show floor to the executive suite.

Women in Adult ·
Show More