opinion

A Love-Hate Relationship

If you read XBiz.com as often as you should (I recommend once a day, at least), two facts should be obvious to you. One is that people hate the adult industry.

In Utah, they hate the adult industry so much that they want to use taxpayer money to run anti-adult public service television commercials.

The American Family Association hates us so much that they launched a massive letter-writing campaign targeting Adelphia Communications after the cable giant began offering hardcore content. Adelphia quickly turned tail and dropped the XXX content.

Sen. Sam Brownback, R-Kan., hates us so much that he has vowed to lead a crusade against the industry in Congress, even though he doesn't have a problem accepting adult-related money to fund his campaigns.

Attorney General Alberto Gonzales hates porn so much that he's instructed Justice Department attorneys to comb through federal laws to start building ammunition to wage war on adult companies. And to show he means business, Gonzales made an appeal of the Extreme Associates' dismissal one of his first official acts (for more on these stories, check out XBiz World magazine).

With such severe opposition, it's a wonder adult companies can turn a profit. And there's the rub, because, as we all know, a lot of adult companies are turning quite a nice profit. Industry-wide revenues are estimated to run anywhere from $7 billion to $15 billion per year — and that's just in the United States.

Which brings me to the second fact I alluded to earlier, which is: People love porn.

They may stand outside their local Lions' Den holding a picket sign that says otherwise, but they love it. They may act outraged every time a celebrity is caught having sex on film, but they probably have copies of the DVD hidden in their sock drawers.

People love porn. That's why Jenna Jameson is a household name. People want porn. That's why Forbes magazine pays attention when Vivid Entertainment hints it may go public within the year. People need porn. That's why the adult industry remains profitable even in the worst of economic times.

As Howard Stern, one of the industry's few vocal and unabashed supporters in the mainstream media, frequently points out, the numbers don't lie. Unless 20 guys in Debuke are spending half a billion dollars each on porn, no industry can generate the kind of revenue ours does unless a huge portion of the population is buying it.

And that's why the industry will continue to thrive despite constant political and legal attacks. People love porn. And, after all, love is stronger than hate.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

profile

Clips4Sale's Christy on Backing Creators and Fueling Growth

Understanding the industry from within goes beyond data. For Christy, Manager of Creator Experience at Clips4Sale, that insight is shaped by front-line conversations and years spent listening not just to trends, but to people.

Women In Adult ·
opinion

Breaking Down AI-Powered Moderation and Platform Safety

Adult platforms, including content sites, cam services and dating apps, consistently face a range of high-risk challenges. These include verifying consent, particularly for user-uploaded content, addressing non-consensual material such as leaks and so-called revenge porn, and ensuring effective age verification and protection for minors.

Christoph Hermes ·
opinion

How to Optimize Subscription Billing for Compliance and Stability

The Federal Trade Commission’s “click to cancel” rule is coming back around. Last year, a federal appeals court vacated the FTC’s Negative Option Rule, aimed at addressing deceptive or unfair practices and making it easier for consumers to cancel online subscriptions.

Jonathan Corona ·
opinion

Key Strategies for Streamlining Payment Processing Approval

Why is it taking so long to get my account approved? It's frustrating for everyone involved, but it's all part of the process. Over the past year, timelines have stretched to 60 days or more for merchants to complete onboarding, from internal compliance review to banking partner approval and final card brand registration.

Cathy Beardsley ·
opinion

What to Know About Alabama's Regulatory Push on Adult Content

Over the past two years, Alabama has quietly but aggressively transformed itself into one of the most restrictive and unfriendly jurisdictions for the adult entertainment industry. Through the enactment of House Bill 164 and related enforcement mechanisms, the state has layered taxation, compliance burdens and content restrictions in a way that goes far beyond traditional regulation.

Corey D. Silverstein ·
profile

Chaturbate's Emely Zuniga Talks Show Floor Magic and Creator Care

During industry events, you’ll likely find Zuniga gliding through the room, greeting creators, checking details and making sure everyone around her feels taken care of. With her colorful red hair, perfectly done nails and an easygoing, “work bestie” demeanor that instantly puts people at ease, she thrives in the fast-paced environment of conferences and trade shows.

Jackie Backman ·
opinion

What to Know About Deepfakes, Likeness Rights, and Digital Consent

AI is reshaping virtually every sector of the global economy, and the adult industry is no exception. Many adult companies have already explored or adopted AI in content production, and surveys indicate that around 65% have considered implementing AI technologies in their operations.

Christoph Hermes ·
opinion

Key Strategies for Adapting to Stricter PCI Compliance Standards

When it comes to PCI compliance, the days of simply filling out some paperwork and answering a few questions are gone. A casual approach is just not viable anymore.

Jonathan Corona ·
opinion

How to Maximize Value From Your Payment Processing Fees

Regulatory requirements are putting more and more pressure on the adult industry. To stay compliant, merchants need tools that help with content moderation, age verification and fraud solutions. Unfortunately, the fees for those tools are hitting merchants’ bottom lines — including fees charged by payment services providers.

Cathy Beardsley ·
opinion

Understanding Sin Taxes and the Legal Roadblocks Ahead

As of this writing, a bill sits on the desk of Utah’s governor, awaiting his signature to make it state law. That bill includes a provision imposing an excise tax of 2% on adult sites operating in the state.

Corey D. Silverstein ·
Show More