opinion

The Enduring Saga of Spam

I've been thinking about spam a lot lately, especially porn spam, even though I hardly get it anymore. At my former job, I got lots of it despite layers of filtering at both the computer and server levels. My reaction to receiving unsolicited porn varied from slightly bothered to seething outrage, but mostly I felt that the sender should have known better; why would anyone want to piss off someone who is in a position to help him or her? It didn't matter that no conscious decision to target me had probably ever been made. I believed then — and still do — that stupid marketing is on par with fraudulent marketing.

I don't receive porn spam through my Free Speech Coalition email, but my relationship to the abstract and actual realities of sexually explicit email has only deepened and become more complicated as I morph into a full-time public spokesperson for the industry. Illegal or reckless behavior about which I used to have a dispassionate interest has become something with which I am now often personally associated with. That it comes with the job makes it no less irritating.

The thing about porn spam, of course, is the "kid" factor and most of the really serious governmental challenges facing the industry utilize it. In fact, the Lincoln bill, the Pence Amendment, 2257, .XXX, the Utah/Michigan registries, the Senate indecency hearings and the Third Way Report all focus on kids being marketed to or being allowed access to material that the government has deemed harmful to minors and from which it claims a compelling interest to protect them. We could argue all day about whether adult content is in fact intrinsically harmful to minors or anyone else, but the issue as a focal point of public concern is undeniable and it is my job to field an insane amount of media queries about it.

I am also personally targeted. One right-wing columnist has urged his readers to email or call me to register disgust with our decision to sue Utah over their so-called Child Protection Registry, a Do-Not-Email list that is meant to stop emailed porn (and other goods and services unlawful for minors). The Registry is in reality a tax on legitimate email marketers that completely flaunts federal law in the form of the Can-Spam Act, but that fact will not prevent the usual media attention on the whole issue of unsolicited commercial email, especially the sexually explicit ones. I will have to speak many times to the issue of industry practices and how and whether it polices itself. This, of course, goes for many other perceived problems with the industry, but spam is a particularly proactive practice, and when it goes bad and busts are made and heavy fines levied, one is often reduced to shaking one's head and referring halfheartedly to anonymous "bad apples."

I would rather not have to do that. I would rather be able to point to the stats and declare unequivocally that porn spam has in fact decreased dramatically over the past several years to the low- to mid-single digits and is no longer the societal scourge the religious right and certain virtuous congresspersons would have us believe. I have been doing that and I will continue to do so, but make no mistake, those who send unsolicited porn spam that violates clearly defined Can-Spam provisions or allow their affiliates to do so, are every bit my nemeses as those who would use the practice to try to destroy this industry.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

profile

Segpay Marks 20 Years of High-Risk Triumphs

Payment processors are behind-the-scenes players in the world of ecommerce, yet their role is critical. Ensuring secure, seamless transactions while navigating a rapidly changing regulatory landscape requires both technological expertise and business acumen.

Jackie Backman ·
opinion

The SCREEN Test: How to Prepare for Federal Age Verification

For those who are counting, there are now 20 enacted state laws in the United States requiring age verification for viewing online adult content, plus numerous proposed laws in the works. This ongoing barrage has been exhausting for many in the adult industry — and it may be about to escalate in the form of a potential new AV law, this time at the federal level.

Corey D. Silverstein ·
opinion

How to Master Team Dynamics for Business Success

Having the right team in place is everything. Whether getting a startup off the ground and thriving, or safeguarding an established company, the right — or wrong — people can mean the difference between a successful venture and a failed dream.

Juicy Jay ·
opinion

Eight Steps to Fast-Track AI Site Approval for Processing

Artificial intelligence is a hot topic these days. AI technology is speeding up the way we do business across all industries and offers numerous benefits, from automating processes to increasing efficiency and scalability.

Cathy Beardsley ·
opinion

How to Secure High-Risk Transactions With Network Tokenization

Ensuring the security of data as it moves through digital channels is the foundation of safe transactions, and crucial for your success. If your business can’t secure transactions, you’re exposed to myriad processing traumas.

Jonathan Corona ·
profile

WIA Profile: Reba Rocket

As chief operating officer and chief marketing officer of Takedown Piracy, long at the forefront of intellectual property protection in adult entertainment, Rocket is dedicated to safeguarding the livelihoods of content creators and producers while fostering a more ethical and sustainable industry.

Women In Adult ·
opinion

Protecting Content Ownership Rights When Using AI

In today’s digital age, content producers have more tools at their disposal than ever before. Among these tools, artificial intelligence (AI) content generation has emerged as a game changer, enabling creators to produce high-quality content quickly and efficiently.

Corey D. Silverstein ·
opinion

How Payment Orchestration Can Help Your Business

An emerging payment solution is making waves in the merchant world: the payment orchestration platform (POP). It’s quickly gaining traction as a powerful tool for managing online payments — but questions abound.

Cathy Beardsley ·
opinion

Fine-Tuning Refund and Cancellation Policies

For adult websites, managing refunds and cancellations isn’t just about customer service. It’s a crucial factor in maintaining compliance with the regulations of payment processors and payment networks such as Visa and Mastercard.

Jonathan Corona ·
profile

WIA Profile: Laurel Bencomo

Born in Cambridge, England but raised in Spain, Laurel Bencomo initially chose to study business at the University of Barcelona simply because it felt familiar — both of her parents are entrepreneurs. She went on to earn a master’s degree in sales and marketing management at the EADA Business School, while working in events for a group of restaurants in Barcelona.

Women In Adult ·
Show More