opinion

Unpacking Mastercard's Enhanced Communication Path

Unpacking Mastercard's Enhanced Communication Path

Sharing information is important between card associations and service providers like payment facilitators and independent payment operators. In those relationships, information typically flows from the card brands to the acquirers, and then to service providers. Because of the multi-stop communication flow, answers to important questions can sometimes get stuck in an information traffic jam.

Fortunately, Mastercard has developed a remedy: its Network Enablement Partner program. This month, we will highlight this solution and how it opens up the lanes of communication. We will explain how the program started, how it works and where it’s headed as Mastercard creates clearer communication through service provider engagement.

Now Mastercard is taking things to a new level for service providers.

The Starting Line

Our company’s first interaction with Mastercard was well over 10 years ago, when the credit card company began its Onsite Service Provider Review program. The name of the program has changed over the years, but the focus has always remained the same: reviewing how service providers onboard merchants, and how they conduct payment card industry (PCI) and anti-money-laundering (AML) compliance.

Reviews and audits are never fun, and getting word that you’re going to be reviewed by Mastercard can make you nervous, but all of our interactions with Mastercard have been pleasant. The main focus of the reviews we’ve undergone has always been to help our company be better. The review process examines the payment facilitator’s ability to support Mastercard customers, to ensure they can adhere to the minimum Mastercard fraud loss control program requirements and standards. A payment facilitator that fails a review may be subject to deregistration.

Six reviews later, I now actually look forward to them. The program has given us a direct channel to talk about what is working and what we find challenging. It has helped us and many others sort out regulations over the last decade, such as the payment facilitator regulations introduced in 2011 and the user-generated content updates that went into effect in 2020.

Leveling Up With Partnership

Now Mastercard is taking things to a new level for service providers. In 2021, Mastercard launched its Network Enablement Partner (NEP) program. This program gives service providers an opportunity to have a direct relationship with Mastercard, which can help drive speed to market for product innovation as well as optimize performance and operational efficiencies. Previously, the alternative was having to leverage the relationship of an acquirer.

Having a direct point of contact is key! The NEP engagement model is available to all registered service providers. Training and direct access information is also available through the Mastercard Academy. There are four different tiers for participation, from basic to premium, and each provides various products and services directly to NEPs.

Opening the Communication Lane

One benefit of the NEP program is that it allows you to reach out to Mastercard if you need to request a variance from the company’s traditional standards. For example, once a merchant exceeds $10 million in annual Mastercard volume, it is required to obtain its own merchant identification number (MID) and sign a tri-party agreement. However, for NEPs, this limit can be sidestepped so the merchant can continue to process on the payment facilitator platform. This extra volume allowance enables payment facilitators to stay in the funds flow and continue to support content creators and affiliate payouts.

There is also a Network Enablement Partner Advisory Council. This offers payment service providers a seat at the table, to share concerns and wishes with Mastercard and other NEPs in order to help improve Mastercard’s network and service offerings. As an NEP, you can join quarterly innovative and strategic conversations with Mastercard on the future of payments.

We all get bogged down with ever-changing regulations and card brand requirements, but the more open communication facilitated by the NEP program makes it much easier to navigate. I applaud Mastercard for being progressive by offering a way to better support its network of service providers, and encourage everyone in the payment space to take advantage of the opportunity.

Cathy Beardsley is president and CEO of Segpay, a merchant services provider offering a wide range of custom financial solutions including payment facilitator, direct merchant accounts and secure gateway services. Under her direction, Segpay has become one of four companies approved by Visa to operate as a high-risk internet payment services provider. Segpay offers secure turnkey solutions to accept online payments, with a guarantee that funds are kept safe and protected with its proprietary Fraud Mitigation System and customer service and support. For any questions or help, contact sales@segpay.com or compliance@segpay.com.

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

A Guide to Avoiding Scams in Hard Link Media Buying

‘If it sounds too good to be true, it probably is.” So cautionary wisdom reminds us, yet people still get scammed all the time. Fortunately, there are “red flags” you can watch for to help you identify scams and thereby avoid them.

Juicy Jay ·
opinion

The Dos and Don'ts of AI-Generated Content

AI is a hot topic. From automation to personal assistance to content generation, AI technology is already impacting our daily lives. Many industries, including adult, have had positive results using AI for customer support and marketing.

Cathy Beardsley ·
opinion

Strategic Upscaling of Non-4K Content

If content is king in adult, then technical quality is the throne upon which it sits. Technical quality drives customer acquisition and new sales, while cementing retention and long-term loyalty.

Brad Mitchell ·
profile

'Traffic Captain' Andy Wullmer Braves the High Seas as Spirited Exec

Wullmer networked and hobnobbed, gaining expertise in everything from ecommerce to SEO and traffic, making connections and over time rising through the ranks of several companies to become CEO of the mobile business arm of TrafficPartner.

Alejandro Freixes ·
opinion

To Cloud or Not to Cloud, That Is the Question

Let’s be honest. It just sounds way cooler to say your business is “in the cloud,” right? Buzzwords make everything sound chic and relevant. In fact, someone uninformed might even assume that any hosting that is not in the cloud is inferior. So what’s the truth?

Brad Mitchell ·
opinion

Upcoming Visa Price Changes to Registration, Transaction Fees

Visa is updating its fee structure. Effective April 1, both the card brand’s initial nonrefundable application fee and annual renewal fee will increase from $500 to $950. Visa is also introducing a fee of 10 cents for each settled transaction, and 10 basis points — 0.1% — on the payment volume of certain merchant accounts.

Jonathan Corona ·
opinion

Unpacking the New Digital Services Act

Do you hear the word “regulation” and get nervous? When it comes to the EU’s Digital Services Act (DSA), you shouldn’t worry. If you’re complying with the most up-to-date card brand regulations, you can breathe a sigh of relief.

Cathy Beardsley ·
opinion

The Perils of Relying on ChatGPT for Legal Advice

It surprised me how many people admitted that they had used ChatGPT or similar services either to draft legal documents or to provide legal advice. “Surprised” is probably an understatement of my reaction to learning about this, as “horrified” more accurately describes my emotional response.

Corey D. Silverstein ·
profile

WIA Profile: Holly Randall

If you’re one of the many regular listeners to Holly Randall’s celebrated podcast, you are already familiar with her charming intro spiel: “Hi, I’m Holly Randall and welcome to my podcast, ‘Holly Randall Unfiltered.’ This is the show about sex, the adult industry and the people in it.

Women In Adult ·
trends

What's Hot Now: Leading Content Players on Trending Genres, Monetization Strategies

The juggernaut creator economy hurtles along, fueled by ever-ascendant demand for personality-based authenticity and intimacy — yet any reports of the demise of the traditional paysite are greatly exaggerated.

Alejandro Freixes ·
Show More