opinion

Unpacking Mastercard's Enhanced Communication Path

Unpacking Mastercard's Enhanced Communication Path

Sharing information is important between card associations and service providers like payment facilitators and independent payment operators. In those relationships, information typically flows from the card brands to the acquirers, and then to service providers. Because of the multi-stop communication flow, answers to important questions can sometimes get stuck in an information traffic jam.

Fortunately, Mastercard has developed a remedy: its Network Enablement Partner program. This month, we will highlight this solution and how it opens up the lanes of communication. We will explain how the program started, how it works and where it’s headed as Mastercard creates clearer communication through service provider engagement.

Now Mastercard is taking things to a new level for service providers.

The Starting Line

Our company’s first interaction with Mastercard was well over 10 years ago, when the credit card company began its Onsite Service Provider Review program. The name of the program has changed over the years, but the focus has always remained the same: reviewing how service providers onboard merchants, and how they conduct payment card industry (PCI) and anti-money-laundering (AML) compliance.

Reviews and audits are never fun, and getting word that you’re going to be reviewed by Mastercard can make you nervous, but all of our interactions with Mastercard have been pleasant. The main focus of the reviews we’ve undergone has always been to help our company be better. The review process examines the payment facilitator’s ability to support Mastercard customers, to ensure they can adhere to the minimum Mastercard fraud loss control program requirements and standards. A payment facilitator that fails a review may be subject to deregistration.

Six reviews later, I now actually look forward to them. The program has given us a direct channel to talk about what is working and what we find challenging. It has helped us and many others sort out regulations over the last decade, such as the payment facilitator regulations introduced in 2011 and the user-generated content updates that went into effect in 2020.

Leveling Up With Partnership

Now Mastercard is taking things to a new level for service providers. In 2021, Mastercard launched its Network Enablement Partner (NEP) program. This program gives service providers an opportunity to have a direct relationship with Mastercard, which can help drive speed to market for product innovation as well as optimize performance and operational efficiencies. Previously, the alternative was having to leverage the relationship of an acquirer.

Having a direct point of contact is key! The NEP engagement model is available to all registered service providers. Training and direct access information is also available through the Mastercard Academy. There are four different tiers for participation, from basic to premium, and each provides various products and services directly to NEPs.

Opening the Communication Lane

One benefit of the NEP program is that it allows you to reach out to Mastercard if you need to request a variance from the company’s traditional standards. For example, once a merchant exceeds $10 million in annual Mastercard volume, it is required to obtain its own merchant identification number (MID) and sign a tri-party agreement. However, for NEPs, this limit can be sidestepped so the merchant can continue to process on the payment facilitator platform. This extra volume allowance enables payment facilitators to stay in the funds flow and continue to support content creators and affiliate payouts.

There is also a Network Enablement Partner Advisory Council. This offers payment service providers a seat at the table, to share concerns and wishes with Mastercard and other NEPs in order to help improve Mastercard’s network and service offerings. As an NEP, you can join quarterly innovative and strategic conversations with Mastercard on the future of payments.

We all get bogged down with ever-changing regulations and card brand requirements, but the more open communication facilitated by the NEP program makes it much easier to navigate. I applaud Mastercard for being progressive by offering a way to better support its network of service providers, and encourage everyone in the payment space to take advantage of the opportunity.

Cathy Beardsley is president and CEO of Segpay, a merchant services provider offering a wide range of custom financial solutions including payment facilitator, direct merchant accounts and secure gateway services. Under her direction, Segpay has become one of four companies approved by Visa to operate as a high-risk internet payment services provider. Segpay offers secure turnkey solutions to accept online payments, with a guarantee that funds are kept safe and protected with its proprietary Fraud Mitigation System and customer service and support. For any questions or help, contact sales@segpay.com or compliance@segpay.com.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

profile

Clips4Sale's Christy on Backing Creators and Fueling Growth

Understanding the industry from within goes beyond data. For Christy, Manager of Creator Experience at Clips4Sale, that insight is shaped by front-line conversations and years spent listening not just to trends, but to people.

Women In Adult ·
opinion

Breaking Down AI-Powered Moderation and Platform Safety

Adult platforms, including content sites, cam services and dating apps, consistently face a range of high-risk challenges. These include verifying consent, particularly for user-uploaded content, addressing non-consensual material such as leaks and so-called revenge porn, and ensuring effective age verification and protection for minors.

Christoph Hermes ·
opinion

How to Optimize Subscription Billing for Compliance and Stability

The Federal Trade Commission’s “click to cancel” rule is coming back around. Last year, a federal appeals court vacated the FTC’s Negative Option Rule, aimed at addressing deceptive or unfair practices and making it easier for consumers to cancel online subscriptions.

Jonathan Corona ·
opinion

Key Strategies for Streamlining Payment Processing Approval

Why is it taking so long to get my account approved? It's frustrating for everyone involved, but it's all part of the process. Over the past year, timelines have stretched to 60 days or more for merchants to complete onboarding, from internal compliance review to banking partner approval and final card brand registration.

Cathy Beardsley ·
opinion

What to Know About Alabama's Regulatory Push on Adult Content

Over the past two years, Alabama has quietly but aggressively transformed itself into one of the most restrictive and unfriendly jurisdictions for the adult entertainment industry. Through the enactment of House Bill 164 and related enforcement mechanisms, the state has layered taxation, compliance burdens and content restrictions in a way that goes far beyond traditional regulation.

Corey D. Silverstein ·
profile

Chaturbate's Emely Zuniga Talks Show Floor Magic and Creator Care

During industry events, you’ll likely find Zuniga gliding through the room, greeting creators, checking details and making sure everyone around her feels taken care of. With her colorful red hair, perfectly done nails and an easygoing, “work bestie” demeanor that instantly puts people at ease, she thrives in the fast-paced environment of conferences and trade shows.

Jackie Backman ·
opinion

What to Know About Deepfakes, Likeness Rights, and Digital Consent

AI is reshaping virtually every sector of the global economy, and the adult industry is no exception. Many adult companies have already explored or adopted AI in content production, and surveys indicate that around 65% have considered implementing AI technologies in their operations.

Christoph Hermes ·
opinion

Key Strategies for Adapting to Stricter PCI Compliance Standards

When it comes to PCI compliance, the days of simply filling out some paperwork and answering a few questions are gone. A casual approach is just not viable anymore.

Jonathan Corona ·
opinion

How to Maximize Value From Your Payment Processing Fees

Regulatory requirements are putting more and more pressure on the adult industry. To stay compliant, merchants need tools that help with content moderation, age verification and fraud solutions. Unfortunately, the fees for those tools are hitting merchants’ bottom lines — including fees charged by payment services providers.

Cathy Beardsley ·
opinion

Understanding Sin Taxes and the Legal Roadblocks Ahead

As of this writing, a bill sits on the desk of Utah’s governor, awaiting his signature to make it state law. That bill includes a provision imposing an excise tax of 2% on adult sites operating in the state.

Corey D. Silverstein ·
Show More