Defining Your Brand With a Specific Niche

Defining Your Brand With a Specific Niche

Maybe you don’t feel like you are fulfilling your potential as a content creator, or you’re struggling for motivation. Maybe you feel like a small fish in a big pond. Well, there is one solution that can help with all of these issues: niche yourself down.

The best part of embracing a niche is that success isn’t about being the youngest, the hottest or having the “perfect” body. Instead, it’s about fulfilling customers’ very specific desires — and the more “niche,” the more likely it is that a customer who is into that niche will convert into a loyal fan.

When picking your niche, it’s important to consider what you are naturally talented at and what audience it’s likely to attract.

Finding Your Niche

So, how do you find your niche? Since you are going to have to produce a lot of content, I would highly recommend choosing something that comes fairly naturally to you. If you already dabble in a few different niches, which ones do you get the best feedback and engagement on? What do people say you are good at? Which clips are your strongest sellers? You could even ask your fans what they love the most about you.

Once you’ve done this research, be sure to keep the information handy so you can come back to it. I have a list on my phone of around 10 to 15 words that represent and evoke my brand, and I revisit it and update it often. You will evolve and grow, so it’s a good idea to revisit your notes regularly to ensure your brand continues to align with who you are and what you want to achieve.

Who Is Your Dream Customer?

The next important thing to consider is: What kind of customer do you want to attract? For example, at the start of my career I would do very extreme anal scenes, but that generally attracted men who disrespected me. They didn’t want to pay for content, but they would still demand more and more extreme content. This wasn’t sustainable and wasn’t making me happy. Since you are going to be spending a lot of time interacting with your customers, be mindful of what audience is likely to show up.

Tapping Into Trends

Research current trends and gaps in the market. Type some keywords you’re interested in exploring into clip sites, or check out some subreddits related to those niches. I wouldn’t recommend jumping on bandwagons just because they are popular; folks can tell when you are just faking something because it’s a flavor of the month, and they won’t stick around. It’s important to stick with something you are genuinely into in some way or another. In my case, I had been in several cuckold relationships and I saw an emerging trend for it in porn, so it made sense for me to make that my niche.

Deciding How Far to Take It

How far should you niche down? There are pros and cons to going super niche. For example, if you specialize in “big feet custard pie trampling,” there’s a good chance that anyone looking for that is going to find you, because there isn’t a lot of it out there. This also means you could charge more! That customer is going to really want that video because they can’t find it anywhere else.

Of course, being super niche also means you will probably have a relatively small audience to draw from, though hopefully a very loyal one. Running out of content ideas quickly is also a possibility when your niche is highly specific. I’ve found that it helps to encompass a few different kinks. For instance, as a cuckoldress I can also include chastity, small-penis humiliation, goddess worship and even findom. Some examples of niche identities that could incorporate a variety of kinks include:

  • Yoga/gym bunny
  • Teacher
  • MILF
  • Gamer
  • Dominatrix

Now What?

Once you have a niche you’re excited about, it’s important to lean into it. Use keywords associated with it in your bios, social media posts, clip descriptions, etc. Think about what kind of language to use in your clips. For instance, do you refer to yourself as a “brat,” a “queen” or a “goddess”? You might consider a new logo or tagline for your brand that promotes your niche. Exactly what you are offering should be very obvious to potential customers.

Remember: When picking your niche, it’s important to consider what you are naturally talented at and what audience it’s likely to attract. Now, go start making notes on your niche inspiration. Branding yourself with a niche can be a game changer for your content, for how customers perceive you — and for your bottom line.

British cuckoldress Adreena Winters is a content creator and performer who can be followed on Twitter @adreena_winters and Instagram @adreena.winters. She can also be contacted at adreenawinters@gmail.com and is host of the Size Queen Society podcast, which is available on Spotify.

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