Now that we are a few years out from the first lockdown, subscription-based fan pages have become the norm and every type of creator has one. If you are starting from scratch with nothing but a few fiery foot photos in your phone, the competition is going to be fierce. Even if you have the most beautiful feet and the highest-quality photos and videos of them, you still need potential buyers to sell them to. Once you decide what kind of content you are going to make and have a good amount of posts ready for your first subscribers, you will need to think about how to structure your page.
There are essentially two business models for fan pages: Do you want a lot of people coming in at a low entry price, or do you want a few people coming in at a high entry price? If you set a low price, then you’re going to want a high volume of subscribers, which means your main focus should be on marketing.
Set a percentage of your income or working hours that you can commit to marketing every single month, and you will see consistent growth on your page.
When advertising your page, you won’t be able to convert most people into paying subscribers, but don’t get discouraged. Try many different strategies at varying budget levels and keep track of what is converting at the highest rate. Then invest more time and/or money into that strategy while continuing to test out more approaches. Here are some ideas to get started.
Low-Cost Strategy
Even if you already have a large following on social media, you will need to invest time consistently in growing your social media further so that you have new customers to advertise to. For most creators, the subscriber turnover rate is quite high, so while you will see an initial surge in subscribers, you will still constantly need to bring new followers in.
With this in mind, TikTok is my preferred social media platform for growing an audience to convert into paying subscribers. The way the TikTok algorithm works, showing your content to people who don’t already follow you, is far superior to Instagram’s or Twitter’s, making it a great place to invest your time and build up a solid group of subscribers when you don’t yet have a marketing budget. Once you get over 1,000 followers, go live as often as possible to be shown on even more For You pages.
Be careful, however, as TikTok is also the easiest platform to get banned on! Use TikTok to grow your audience, but send them to Instagram or Twitter for “the link.” Use humor and innuendo to describe your content instead of phrases like “thirst trap,” or consider each account a “burner” and just get as many views as you can before you do inevitably get banned.
Being consistent and unique on social media can also get you free PR by being reposted on large blogs or invited to speak on a podcast. Invite other creators to go live with you on TikTok and Instagram as well, organizing via Telegram groups or messaging creators directly on the apps themselves. Their followers will see you and many will follow you too.
Mid-Cost Strategy
Once you’ve started to build a following and generate some consistent monthly income, you can start to direct a percentage of that income into the following month’s marketing budget. There is a huge community of content creators using Telegram to buy and sell assistant and promo services. Depending on the size of your budget, you can buy shoutouts, hire an assistant to promote your link or buy coaching to learn even more strategies from top earners.
Attending fan conventions takes some investment for travel, but doing so and hawking merch is a great way to get your name in front of new fans. You will also have the unique opportunity to meet creators from all over who are open to collaborate and cross-promote. Print some fun stickers with a QR code and hand them out with a smile; it goes a long way!
High-Cost Strategy
After a few months or years of consistent work on social media, doing collaborations and buying promo, you might be ready to head into the big leagues. Getting your brand in front of a huge audience takes money and none of these options are cheap, but I’ve seen creators make a huge splash and 10 times their income overnight with some big stunts like:
- Flying a plane with their OnlyFans link over a crowded city like Miami during spring break.
- Putting their face and link on a truck and hiring it to drive around high-traffic events such as Comic-Con in San Diego.
- Buying a billboard over a freeway in Los Angeles.
If these options are still far too out of budget, consider hiring a PR firm that specializes in adult content and can offer you guaranteed placements in mainstream media. This will still run you upwards of $3,000, but can be a good push to get you toward that first billboard.
At the end of the day, it’s all about getting as many potential leads as possible so that you can do the work of converting them into paid subscribers. You have the content, now get the audience!
Danika Maia is a former ad agency creative turned adult content creator and the founder of Money Mama Club. Follow her @TheDanikaMaia on Twitter and email TheDanikaMaia@gmail.com for more information.
