Consumers Prefer Freedom of Choice With Payment Options

Consumers Prefer Freedom of Choice With Payment Options

The ways consumers can spend their money are constantly evolving, becoming easier and more streamlined. Setting up your business to accept various types of payments should be just as simple. The goal is to make it as easy as possible for your clients to pay you for goods and services. Hopefully, the efficiency of your payment system can even help you build some repeat business.

Small business owners face a mountain of challenges on a daily basis; making payments easier for your customers to complete and your team to manage is just one of those crucial tasks. As a result, many are jumping on the mobile payments bandwagon. There are also more and more people working from home, and staying home in general, so online sales have soared and will likely continue to do so. Meanwhile, consumers like to have options in all things, and how they pay is no exception.

Accepting a variety of payment methods, including text-to-pay, can help small businesses attract new clients and receive payments faster from existing customers.

Fortunately, there is a range of online payment methods available for small businesses, allowing clients to pay in whatever way is most convenient for them. Accepting a variety of payment methods, including text-to-pay, can help small businesses attract new clients and receive payments faster from existing customers. When choosing a payment processor for your business, you will want to make sure they offer many if not all of the payment options we will mention here.

Credit Card Payments on Your Website

You can add a simple payment form to your business website that will allow you to accept credit card payments. This can be done easily by outsourcing to an online payment service provider, which will then host the payment form, oversee secure payment processing and safely store the payment information of your returning clients, with their permission.

Mobile Payments

Many businesses these days work outside of a storefront setting — think festivals, conventions, markets, special events — and need to be able to accept payments on-site. Setting up mobile payments can be a great solution for receiving payment quickly, in person. To accept mobile payments, businesses need to invest in a mobile card reader. Mobile card readers plug into your phone or connect via Bluetooth, and work with a mobile app to process credit and debit payments from anywhere through a smartphone. Many mobile card readers also offer contactless payments, or tap-to-pay, like Apple Pay, Google Pay, Samsung Pay and, of course, the traditional contactless credit cards found in most of our wallets today.

eCheck Payment Through Direct Transfer

You can enable your clients to easily transfer payments directly from a bank account by accepting eCheck payments. eChecks let clients enter the banking information usually found on a paper check into an online form, to send a direct transfer from their bank account to yours. As a bonus, the fees associated with eCheck payments are lower than those associated with credit card payments. These payments can be set up as a one-time transfer or on a recurring basis, depending on your business model.

Automatic Bill Pay

If you accept online payments by credit and debit card, you can offer clients the option of setting up automatic billing. This allows them to schedule recurring invoice payments so that the money is transferred automatically on a specified date. That way, clients don’t have to do any work to send your payment, and you can receive your money faster.


Text-to-pay is a payment solution that allows your customers to make a payment via texting on their smartphones. This form of payment is increasingly in demand in almost every industry.

Text-to-pay is quite simple to implement; your payment processor will walk you through the process. Customers use a unique link on their cell phones to pay for your products and services. Adding text-to-pay to your technology stack can help you stay competitive and provide additional convenience for your customers.

Cash Discounting

Don’t forget about cash discounting. You may be eligible to recover most, if not all, of your credit card processing fees with a cash discounting program. This service is available in most states for most business models, and is a great way to defray the expense associated with accepting credit cards.

With all of these options available, you will want to make sure you choose a payment processor that is knowledgeable and experienced with each platform, and provides 24/7 support. Today’s payments technology is moving fast, and you don’t want your business to be behind the times.

Jonathan Corona has two decades of experience in the electronic payments processing industry. As chief operating officer of MobiusPay, Corona is primarily responsible for day-to-day operations as well as reviewing and advising merchants on a multitude of compliance standards mandated by the card associations, including, but not limited to, maintaining a working knowledge of BRAM guidelines and chargeback compliance rules defined in both Visa and Mastercard operating regulations.


Copyright © 2023 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles


WIA: Sana Gaziani

Sana Gaziani has always been industrious. She worked in retail for over 20 years, first as a teenager selling chocolates door-to-door and then in multiple part-time jobs at grocery stores. She worked at cosmetics company Lush to put herself through college, where she studied to become a law clerk.

Women In Adult ·

Ensuring Subscription Billing Is a Win-Win for Businesses, Customers

Subscription billing is one of the fundamental cornerstones of our industry. Marketing practices and processing technologies have evolved, but the basic concept has remained unchanged.

Jonathan Corona ·

The Importance of a Modern Tech Stack

You’ve built your website or platform. It is a fantastic piece of software, it works — and even better, your customers love it. You’re done developing, so now you can fire all your developers and not renew your contractor agreements. Right?

Brad Mitchell ·

Unpacking Mastercard's Enhanced Communication Path

Sharing information is important between card associations and service providers like payment facilitators and independent payment operators. In those relationships, information typically flows from the card brands to the acquirers, and then to service providers.

Cathy Beardsley ·

Piracy Battlefront: Content Protection Watchdogs on Evolving Threats, Solutions

Thanks to the creator economy, the rise of indie paysites and a cross-pollinating ecosystem of affiliates, studios and multibrand behemoths flooding the internet with billions of photos, videos and text messages, there has never been such a treasure trove of adult content online. But where there is treasure, there are pirates.

Alejandro Freixes ·

A Steady Pace & Realistic Goals Are Vital for Empire Building

I’ve seen countless websites and businesses fail to launch because the project exceeded the budget for development, and nothing was left for marketing or building a team. The dreaded cash crash.

Juicy Jay ·

Unveiling the Future With Mastercard's New AI Rules

As technology advances at an unprecedented pace, the role of artificial intelligence (AI) in driving innovation across industries has become crucial. The financial services sector, in particular, has recognized the potential of AI to improve efficiency, accuracy and customer experience.

Jonathan Corona ·

Eyes on the Site: Strategies for 24/7 Website Monitoring

Back in the 1990s, there were all sorts of companies that would scan your website and let you know if and when it ever went down. Ah, the memories. Site monitoring has since advanced far beyond those humble beginnings. Today, most websites are more complex, and checking whether one is online or not is not as simple as it used to be.

Brad Mitchell ·

Understanding Visa's New Pricing and High-Risk Tiers

In April, Visa announced that it was rebranding its Global Brand Protection Program as the Visa Integrity Risk Program (VIRP). The program is designed to strengthen the integrity and security of the Visa payment system.

Cathy Beardsley ·

WIA Profile: Caroline Karolinko

When Caroline Karolinko joined Segpay in 2018, she did not know a lot about the adult industry. After graduating from the University of Florida with a master’s degree in speech-language pathology, she worked with autistic youth and others with behavioral disorders.

Women In Adult ·
Show More