There are two sides to every coin. Which brings us to the great multi-platform content conundrum: Should you become a creator on several sites or focus on just one?
Most models join as many platforms as they can, hoping to gain more subscribers and make more money. That seems like a great strategy on the surface, but how do you balance working for all these different platforms? Are you going to upload the same content to each platform you join, or get ultra-ambitious and provide different content for each platform?
When you upload the same content to every platform, it’s inevitable that some subscribers who join more than one will get irate knowing they just spent more money to see the same content.
THE MULTI-PLATFORM APPROACH
You’re probably already suffering from “content fatigue” just trying to keep your primary platform subscribers happy, engaged and recurring. It takes an awful lot of work to keep needy subscribers from jumping to another model.
When you upload the same content to every platform, it’s inevitable that some subscribers who join more than one will get irate knowing they just spent more money to see the same content. They might even complain on social media, lodge a complaint with the platform or issue a credit card chargeback.
That being said, while uploading different content to each platform can definitely get you more subscribers, which leads to more money, do you really have enough time to shoot all that additional content, plus spend time working multiple platforms and interacting with subscribers on each? If you can handle the content needs, maybe you could bring on a platform management group to take over your interactions.
STICKING WITH ONE PLATFORM
Obviously, it’s less intensive to shoot content for one platform rather than two, three or more. That means you can put your energy and efforts into upping your content game by getting more creative and taking more requests.
You can increase your subscriber interactions by including short stories or more detailed descriptions of photos or videos, inviting fans to DM you or comment on your story. Remember: for most of your subscribers, it isn’t really about sex, but about making a connection.
The majority of your subscribers genuinely want a “relationship” — the feeling that they are part of your world and your everyday life. Pictures and videos are great, but there’s nothing more effective than making subscribers feel like they are the only person in the world that you told about your upset stomach, your awful fight with your boyfriend or your trip to the podiatrist or Walmart. Make them feel like they’re part of your inner circle, and they will eat out of your hand.
FANS WILL COMMIT TO YOU WHEN YOU COMMIT TO THEM
It’s easy to look at sexy pictures and short videos for free, but it takes at least some commitment to convince someone to open their wallet. For instance, just having a large number of Instagram followers doesn’t mean those followers are going to become subscribers or buy branded merch. To make that happen, you need to think about fans as more than a dollar sign. Reward them for making a commitment to you, regardless of how big or small that commitment is. Do that and they’ll be more likely to stick around.
Use mass messaging to sell content, but don’t forget to respond to regular DMs within 24 hours, especially when they purchase a video. Thank them for the support and flirt with potentials who haven’t yet bought a scene. Ask about their kinks and favorite sex acts, then point out some videos that may appeal to those tastes.
This is why I lean more towards recommending one platform rather than multiple, since interactivity is the ultimate draw, even more than content (though releasing scenes consistently is key). So roll up those sleeves and if you aren’t comfortable using a management team or haven’t scaled to a point where you need one, devote a good portion of your week to chatting, and use two shooting days a week to knock out a stockpile of scenes that you can dripfeed the rest of the time.
Danny Ferretti has over 25 years in the marketing industry and is the co-founder of GFE Model Services and Fangear.vip, a company that specializes in collectible calendars, branded merchandise and other model-centric printed products. For more information, contact sales@gfemodelservices.com or visit GFEModelServices.com.