opinion

How to Do Premium Social Media Right

How to Do Premium Social Media Right

I take a somewhat atypical approach to fan engagement, because I believe strongly in treating every subscriber like royalty. Since most fans aren’t necessarily wealthy, the fact they’re choosing to part with their cash to interact with you is a big deal.

It's easy for creators to view a subscriber as a walking wallet, but a little respect goes a long way and they will respect you in return. This will also help build rapport with regulars and create long-lasting, mutually beneficial relationships. Since 95% of my subscribers engage with me in both sexual and nonsexual ways, it is clear that many are seeking genuine human connection. Everyone wants to feel desired, wanted and valued, so I aim to make all of my subscribers feel that way.

Since 95% of my subscribers engage with me in both sexual and nonsexual ways, it is clear that many are seeking genuine human connection.

I’ve also been told that some creators complain about and criticize their fans, and I've even heard of fans being “purged” or blocked from pages for not tipping enough. This is a definite no for me! Even if a subscriber can’t afford to tip one month, maybe they will be able to the following month. Don’t alienate your fan base by being overly demanding.

As well, I suggest making use of the following tips based on my own experiences and what I find works well for me. Hopefully some of these insights will prove useful for you as well.

AVOID SPAMMING SUBSCRIBERS WITH SHARE-FOR-SHARE PROMO

This may be controversial, but I don’t recommend advertising other creators on your premium social media pages. Many fans see this as spam, and it's also a big turnoff for someone new to your page who is excited to scroll through your content but gets bombarded with ads for creators who aren’t you. When people have paid to see you and your content, it's unfair to spam them with adverts.

Another issue with share-for-share advertising is that people sometimes fake their fan count. You’ve probably seen creators touting that they are among the “Top X% on OnlyFans,” but unfortunately you can't trust everyone to be true to their word. I’ve known creators to openly admit photoshopping their top-tier percentage. Also, if someone has a completely different fan base and appearance from you, is it really likely that you have lots to gain from cross-promoting each other.

BE AS GENUINE AS POSSIBLE

My premium social media is somewhat similar to a diary. Since I do studio shoots, I post about my upcoming scenes. I post photos and videos whilst I’m on set for those scenes, and I do a live show after I finish a big scene. I really like bringing my fans along with me on my adventures and I know they enjoy gleaning genuine insights into my life.

I post authentic, relatable content and really hold nothing back in terms of letting fans get to know the real me. I know a lot of creators have a specific brand, which is great, but I personally find that being my true self allows me to better connect with my fans and make them more loyal in return.

For example, I do weekly Q&A videos where fans send in questions and I answer them in 20 minutes. This is a really fun way of letting fans get to know you, and of course you can choose to answer only the questions you’re comfortable with.

I also highly recommend live shows as a way to engage them. I do shows focused on a specific tip goal, as well as shows which are just me chilling with my fans for a few hours.

DON’T GATEKEEP YOUR CONTENT

I know many creators who swear by posting the bare minimum to their premium social media pages, so that the only way fans get to see anything juicy is by parting with even more money. As an adult performer, this would never work for me since plenty of my free XXX content is already available on Pornhub. Instead, I make sure that a subscriber to my page is satisfied with the content they’re getting, which makes them more likely to become a regular. If a new subscriber scrolls through your feed and sees that you’re always posting good, fresh content, they’re a lot more likely to feel it’s worth staying on your page long-term.

CREATE AND POST GOOD CONTENT REGULARLY

I post a minimum of twice per day, but sometimes I do up to 10 posts per day. I schedule all my posts a month in advance, but also add to my page same-day when I have something special. This means there are no huge gaps in new content updates, and I don’t have to worry about being on my phone 24/7.

I also offer multiple full-length videos on my page for no extra cost, so subscribers paying for my page feel that they're getting their money’s worth. When I have a new hardcore video, I always utilize the campaign feature, as opposed to send a mass message. A mass message feels impersonal and can alienate fans, as well as make some feel pressured. I much prefer to post a trailer, alongside a tip goal, and send the video out individually to subscribers once the goal is hit. This means I always make a good amount of money from one video, and it gives me the opportunity to upsell.

I hope you find the above tips helpful, and I encourage you to increase your earnings by engaging your fans with sincerity, non-spammy content and irresistible offers!

Scarlett Jones is an XBIZ award-winning adult star and content creator. Follow her @ScarlettJonesUK on Twitter and OnlyFans, as well as @scarlettjonesofficial on Instagram.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

What France's New Law Means for Age Verification Worldwide

When France implemented its Security and Regulation of the Digital Space (SREN) law on April 11, it marked a pivotal moment in the ongoing global debate surrounding online safety and access to adult content.

Corey D. Silverstein ·
opinion

From Tariffs to Trends: Staying Resilient in a Shaky Online Adult Market

Whenever I check in with clients these days, I encounter the same concerns. For many, business never quite bounced back after the typical post-holiday-season slowdown. Instead, consumers have been holding back due to the economic uncertainty around the Trump administration’s new tariffs and their impact on prices.

Cathy Beardsley ·
opinion

Optimizing Payment Strategies for High Ticket Sales

Payment processing for more expensive items, such as those exceeding $1,000 per order, can create unique challenges. For adult businesses, those challenges are magnified. Increased fraud risk, elevated chargeback ratios and heavier scrutiny from banks and processors are only the beginning.

Jonathan Corona ·
profile

WIA Profile: Lexi Morin

Lexi Morin’s journey into the adult industry began with a Craigslist ad and a leap of faith. In 2011, fresh-faced and ambitious, she was scrolling through job ads on Craigslist when she stumbled upon a listing for an assistant makeup artist.

Women In Adult ·
profile

Still Rocking: The Hun Celebrates 30 Years in the Game

In the ever-changing landscape of adult entertainment, The Hun’s Yellow Pages stands out for its endurance. As one of the internet’s original fixtures, literally nearly as old as the web itself, The Hun has functioned as a living archive for online adult content, quietly maintaining its relevance with an interface that feels more nostalgic than flashy.

Jackie Backman ·
opinion

Digital Desires: AI's Emerging Role in Adult Entertainment

The adult industry has always been ahead of the curve when it comes to embracing new technology. From the early days of dial-up internet and grainy video clips to today’s polished social media platforms and streaming services, our industry has never been afraid to innovate. But now, artificial intelligence (AI) is shaking things up in ways that are exciting but also daunting.

Steve Lightspeed ·
opinion

More Than Money: Why Donating Time Matters for Nonprofits

The adult industry faces constant legal battles, societal stigma and workplace challenges. Fortunately, a number of nonprofit organizations work tirelessly to protect the rights and well-being of adult performers, producers and industry workers. When folks in the industry think about supporting these groups, donating money is naturally the first solution that comes to mind.

Corey D. Silverstein ·
opinion

Consent Guardrails: How to Protect Your Content Platform

The adult industry takes a strong and definite stance against the creation or publication of nonconsensual materials. Adult industry creators, producers, processors, banks and hosts all share a vested interest in ensuring that the recording and publication of sexually explicit content is supported by informed consent.

Lawrence G. Walters ·
opinion

Payment Systems: Facilitator vs. Gateway Explained

Understanding and selecting the right payment platform can be confusing for anyone. Recently, Segpay launched its payment gateway. Since then, we’ve received numerous questions about the difference between a payment facilitator and a payment gateway. Most merchants want to know which type of platform best meets their business needs.

Cathy Beardsley ·
opinion

Reinventing Intimacy: A Look at AI's Implications for Adult Platforms

The adult industry has long revolved around delivering pleasure and entertainment, but now it’s moving into new territory: intimacy, connection and emotional fulfillment. And AI companions are at the forefront of that shift.

Daniel Keating ·
Show More