opinion

Optimizing Video Promo Length, Descriptions

Optimizing Video Promo Length, Descriptions

Whether you have three videos or 3,000 they are useless if nobody is buying them. Promoting your content is the key to selling your content. It does not matter if your audience is big or small, you can make your content more appealing to buyers.

There are many ways to tackle the problem of “how do I get sales?” but in this article we will only be going over a few things that may make promoting your content more successful. First, we’ll cover the basic rules of creating preview videos. Then, we’ll discuss how to find and use the language that will attract the buyers and get them to purchase.

When making a preview for a video, you never want to share too much of the action. The potential buyer could just jerk off to the preview and never need to buy the video.

Before we start I have to say, there is no guarantee ever that a video will sell no matter how hard you promote it. When viewing results of fan polls conducted by myself and other models, however, the majority of members always vote that they like to see a preview before they buy a vid. Previews do not guarantee more buyers, but they will get more eyes on your content.

When making a preview for a video, you never want to share too much of the action. The potential buyer could just jerk off to the preview and never need to buy the video. There is a good rule of thumb to follow when making a preview to avoid this: never show more than six seconds of the same video on the screen.

The first thing you should do is identify the different scenes or “acts” in your video. For example … “Scene 1: Striptease,” “Scene 2: Dildo Suck” and “Scene3: Dildo Fuck.” In some videos, this may be more complicated, but what you are really looking for is parts of the video where you are performing different actions.

Once you have identified the different scenes in your video, pick a three-to-six second part of each scene. Edit those clips together and you have a basic preview video. There really is no such thing as “too long” when making a preview as far as taste goes, but many clip sites have a 60-second limit on video previews.

The length of your previews are not the only thing that entices members to buy; the language you use is also very important. There is a balance to be found when promoting videos between staying true to your identity and making your content seem appetizing.

Most people see the title first, so start there. If your video has a popular factor, exploit it. If you talk in the video, you have options like “roleplay,” “JOI” and “dirty talk.” If you have a body part that is featured heavily in the video, you have buzzwords like “ass focused,” “huge tits” and “hairy pits” to bring attention to it! When members are buying videos, they aren’t always trying to read a whole description to know what they are in for.

As for the description, you want the general topic to be in the first sentence or two for the same reason. You can still write out a whole plotline or background in the description -- I personally do that for roleplay videos myself -- but not everybody who is buying clips has enough blood left in their “thinking head.” They often just want to make a quick decision, so you want to hook them in that first sentence or two.

Your own personal ideas are not your only tool. Each clip site has a different audience to cater to. So whether you are trying to get ideas for titles and tags or you are trying to familiarize yourself with the content that does well with the members of that site, I have another tip: spend some time on the front page of the site!

Check out what videos are the top sellers, the way they word the titles and the tags that are used. Each clip site has a slightly (or not so slightly) different audience, and that familiarization can make a difference on whether the members on that site choose to buy your video or not.

I would like to remind you now, that there is no real guarantee that just because you made a good preview, your video will sell. You do, however, give it a much better chance with the preview video convincing more people to buy it, along with an attention-grabbing title and tags.

So, quick recap now! Never give away too much content in the preview vid; instead try and break it up and share the different types of scenes within the video. Make your titles pop, try and use popular tags from the clip site or take advantage of something special about you. Lastly, try and sell the vid in the first sentence or two of the description. Don’t make them think for too long.

Wylie Wanderlust is an AP Clips content creator who can be followed @lewdwylie on Twitter and APClips.com/littlewanderlust.

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