Some cam models have reported a boost in traffic since Lockdown 2020 took effect in March. The spike could have been the result of people suddenly having more time to spend online or the fact they used their stimulus checks to stimulate … themselves. Whatever the reason, many models have enjoyed better traffic and bigger payouts over the last few months.
Now that the world is opening back up for business, however, is it possible to keep this momentum going? While new traffic may be slowing down as the global population returns to work, you can keep the cash flowing by hanging on to new members that the lockdown brought your way. Here are a few tips to help you turn those viewers into loyal, longtime fans.
While new traffic may be slowing down as the global population returns to work, you can keep the cash flowing by hanging on to new members that the lockdown brought your way.
Promote Your Fan Club to New Members
Besides increasing overall traffic, recent events have brought entirely new people to cam sites who may not have visited them otherwise. Maybe they were bored at home, lonely or needed a release because they couldn’t hook up in real life. Either way, cam sites were new territory for them, so they may need your guidance when it comes to spending money.
Mention your fan club frequently during free chat and private shows, and be sure to let members know what kind of incentives they’ll receive when they join. Things like discounted shows, exclusive content and your undivided attention are very enticing, so use that to your advantage!
Make Your Viewers Feel Special
Send private messages to members who spend money in free chat or at least have the potential to do so. It's a great way to make them feel like the center of attention and tempt them to take you private again and again. Most platforms offer the ability to make notes next to each member in your broadcaster, so take advantage of this feature as well. Jot down what they like to see in private, favorite conversation topics, favorite outfits and anything else that might help you personalize their experience.
Stay in Touch
It's vital to keep in touch with fans because they may not visit your room as much once they go back to their daily routines. Make sure they think about you every time they turn on their computer or pick up their phone by sending private messages and engaging with them on social media. If you're not on social media, create a Twitter account, encourage fans to follow you and turn their notifications “on” so they never miss a post.
You can tweet out sexy photos, links to your room when you are going online and little tidbits about your everyday life to keep them engaged and reminded of you at all times. You don't even have to show your face if you don't want to. Many models have successfully integrated social media into their branding strategy by posting sexy photos and videos of their bodies. How much you choose to share is entirely up to you, but Twitter is a free (adult-friendly) way to market yourself, so use it!
Keep a Consistent Schedule
Stick to your scheduled hours, so fans know when to find you online. As they go back to work and no longer have the whole day to pop into your room whenever they want, it helps if they know exactly when you will be there so they can plan ahead. If there is a change in your schedule for whatever reason, be sure to keep your fans informed. Send out a tweet and perhaps even a bulk message so everyone knows something came up, but you are excited to see them the next time you are online. Let them know they're on your mind, so you stay on theirs.
Use Bonus Programs to Your Advantage
Most cam sites offer bonus programs that pay you for every guest you convert into a member, so make the most of it while the new traffic is still there. Check with your site to see what other incentives they offer so you can take advantage of any potential extra earnings. My platform, for example, pays models an additional bonus for getting existing members to make their first purchase. From there, the model earns a percentage every time that member spends money, even if it's on a different model. Bonuses like these can add up quickly and help you capitalize on that extra quarantine traffic.
Don't Be Afraid to Sparkle
No matter what marketing techniques you choose, the main thing that keeps members around for the long haul is you. Don't be afraid to let your personality sparkle. Show off what sets you apart from all the other models, whether it's your dancing, cosplay skills or witty banter. You're the star, so shine, baby!
Have a great month, everyone!
Jackie Backman is the Content Manager for Cams.com. She has been working in the industry for over 13 years and specializes in copywriting, beauty, and social media management. Follow Jackie on Instagram at @beautychaoticofficial.
