opinion

The Golden Rule of Being a Business Owner

The Golden Rule of Being a Business Owner

When I first started camming and shooting clips, I was in a position where most newbies are — I had no experience in running my own business. I had always been an employee but never the boss. The idea of running your own business is what most people dream of, but when placed in that position it becomes a bit more daunting.

Many words of advice have saved me from making huge mistakes during my career, but the ones that gave me direction were the most helpful. The following advice is what I have deemed “The Golden Rule” of running your own business, not just in this industry, but in any industry. This advice was given to me by Master Cecil of The Woodshed, a dungeon in Orlando, Florida. In this article I will break down what this saying means and how you can put it into action. So, without any further ado, here it is: If you treat it like a job, it will pay you like a job.

Running your own business is giving orders to yourself as the boss and following through as the employee.

Read it one more time. If you treat it like a job, it will pay you like a job. Seems pretty cut and dry, right? But there’s a little more to it. What that statement is telling you is that you aren’t just the boss, you’re also the employee. In this job, you will always be wearing both hats. You will always be making the rules and carrying out the orders. Understanding this is crucial for starting up your company and being successful.

If you think about it, accepting The Golden Rule takes some of the stress off of your shoulders because we’ve all been employees. We all know what’s expected of us when we’re working for someone else. You have a set schedule, you complete the tasks given to you, you deal with customers and you’re always learning how to take on more responsibilities. Running your own business is giving orders to yourself as the boss and following through as the employee. It’s setting a schedule, making a list of tasks that need to be completed, then completing them. The more efficient you are, the more you get done and the more you get done, the more you earn.

Another good thing employee experience gives us is that we’ve all had bad bosses and have seen (or sometimes have been) bad employees. Sometimes learning what not to do can be just as effective if not more effective than learning how to do something the correct way. Always keep those examples in the back of your mind to help you to not become that kind of boss and employee. Be honest with yourself. Listen to yourself when you’re giving orders and actually do them. Take days off. Celebrate successes and keep pushing on after the setbacks.

Let’s take a moment to focus a little bit more on listening to yourself. One of the most important factors of job efficiency is communication. More specifically, how you communicate with yourself and how you listen to yourself. You’ve probably noticed that it’s a lot easier giving advice than taking it. The same can be said for managing yourself. If you know you have something to do and you keep putting it off, that is a weak point in your line of communication between the boss and the employee sides. A good way to fix this is to remind yourself of what’s at stake if you don’t get something done that needs to be done. Procrastination can lead to loss of income, clients and self-employment. If you can’t follow your own rules, you cannot be your own boss.

Anyone can retrain themselves and their habits with self-discipline. You may have just made an audible groan after reading that but trust me, I know what I’m talking about. The technique that was most effective for me when I first started was making my work into a game. If I needed a lot of bookings, I color coded my calendar with green being the color of paid gigs. I played a game where I tried to get the majority of my calendar green and seeing if I could get it even greener the next month. If I need to get work done, I create a to-do list and challenge myself to see how much I can get done in a day and try to out-do myself the next day. These games might sound silly, but it’s all about tricking your mind and making things seem fun until they actually are fun, and you enjoy doing them.

If you use these methods to navigate your business, your raises and bonuses will appear naturally with time in your earnings. The more you stay at it, the more money you’ll make. Because if you treat it like a job, it will pay you like a job.

Goddess Valora is an XBIZ Award-winning content creator who can be followed at Clips4Sale.com/Studio/104604/Goddess-Valora and @GoddessValora on Twitter and Instagram.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

How to Convert Fans Through Scarcity and Exclusivity

Nothing sparks fans’ ongoing desire in the long term like making them feel personally prioritized. It gives them a sense of belonging and sparks a level of loyalty that goes far beyond just loving your work. Forging that degree of connection, however, requires knowing how to employ two key tactics: scarcity and exclusivity.

Sara Stars ·
opinion

How to Reinvest Back Into Your Creator Business

Early in their careers, most creators necessarily focus on survival. Money goes toward basic expenses, equipment upgrades and keeping content flowing. Once income becomes more consistent, however, it’s time to begin thinking about growth and sustainability. How can you build something that lasts beyond the next release or trend?

Megan Stokes ·
profile

Stripchat's Jessica on Building Creator Success, One Step at a Time

At most industry events, the spotlight naturally falls on the creators whose personalities light up screens and social feeds. Behind the booths, parties and perfectly timed photo ops, however, there is someone else shaping the experience.

Jackie Backman ·
opinion

Inside the OCC's Debanking Review and Its Impact on the Adult Industry

For years, adult performers, creators, producers and adjacent businesses have routinely had their access to basic financial services curtailed — not because they are inherently higher-risk customers, but because a whole category of lawful work has long been treated as unacceptable.

Corey Silverstein ·
opinion

How to Build Operational Resilience Into Your Payment Ecosystem

Over the past year, we’ve watched adult merchants weather a variety of disruptions and speedbumps. Some even lost entire revenue streams overnight — simply because they relied too heavily on a single cloud provider that suffered an outage, lacked sufficient redundancy and failover, or otherwise fell short when it came to making sure their business was protected in case of unwelcome surprises.

Cathy Beardsley ·
opinion

Building a Stronger Strategy Against Card-Testing Bots

It’s a scenario every high-risk merchant dreads. You wake up one morning, check your dashboard and see a massive spike in transaction volume. For a fleeting moment, you’re excited at the premise that something went viral — but then reality sets in. You find thousands of transactions, all for $0.50 and all declined.

Jonathan Corona ·
opinion

A Creator's Guide to Starting the Year With Strong Financial Habits

Every January brings that familiar rush of new ideas and big goals. Creators feel ready to overhaul their content, commit to new posting schedules and jump on fresh opportunities.

Megan Stokes ·
opinion

Pornnhub's Jade Talks Trust and Community

If you’ve ever interacted with Jade at Pornhub, you already know one thing to be true: Whether you’re coordinating an event, confirming deliverables or simply trying to get an answer quickly, things move more smoothly when she’s involved. Emails get answered. Details are confirmed. Deadlines don’t drift. And through it all, her tone remains warm, friendly and grounded.

Women In Adult ·
trends

Outlook 2026: Industry Execs Weigh In on Strategy, Monetization and Risk

The adult industry enters 2026 at a moment of concentrated change. Over the past year, the sector’s evolution has accelerated. Creators have become full-scale businesses, managing branding, compliance, distribution and community under intensifying competition. Studios and platforms are refining production and business models in response to pressures ranging from regulatory mandates to shifting consumer preferences.

Jackie Backman ·
opinion

How Platforms Can Tap AI to Moderate Content at Scale

Every day, billions of posts, images and videos are uploaded to platforms like Facebook, Instagram, TikTok and X. As social media has grown, so has the amount of content that must be reviewed — including hate speech, misinformation, deepfakes, violent material and coordinated manipulation campaigns.

Christoph Hermes ·
Show More