How to be a brand … what the hell does that even mean?
Well, if you’re branding yourself as a person, it will help promote your career, especially in this modern age of content creation — it has become more important than ever to create and maintain your brand!
Do not underestimate how much damage tiny inconsistencies can have on your brand.
Here are a few rules I follow that would work for anyone trying to become a top brand in the adult industry.
Stay Focused
It is really easy to fall prey to the sensory-overloaded world of social media we live in. Trying to keep up with every trend and everyone’s opinions will make you look frantic. Decide what represents you and who you are and stick to it. Focus on what works for your specific brand.
Be Yourself
Social media has enough fakes on there, and they usually get outed for it at some point. Be genuine to who you are. Don’t pretend to have an interest in astrophysics to sound cool but you have no clue what it is. You will get called out on it. Besides, it’s easier to be a brand if you are being yourself. Remember, your brand is you.
Tell Your Story
Use all relevant social media and branding tools to tell your story. Be original and be genuine. Create a story around who you are and tell it to your audience. Remember, it is called “social” media. No one wants to be bombarded with pics of your ass in every post. Give them a story and they will follow it.
Use the Right Tools
Create content using the right tools to promote yourself. I use FanCentro and ModelCentro to create content for my premium Snapchat and my website. It’s easy to use and helps me get my content to my fans effortlessly. The most important thing is to create content, a lot of it. If you aren’t creating content, someone else will and your fans will move to them.
Be Consistent
I am pretty sure everyone talking about content is saying this, but consistency is everything. You have to be consistent. Your fans will stay with you if you put out regular branded content that they have become used to. Without consistency, your fans will look for content elsewhere and you will lose them.
Once they are gone it is very hard to get them back. Your content also has to be consistent with your story and your brand. Do not underestimate how much damage tiny inconsistencies can have on your brand. They break the fabric of trust between you and your fans and you can’t get that back.
Don't Be Afraid to Fail
Not everything you are going to do is going to be a hit every time. Failure sucks, but we learn more from our failures than our successes. If you have a fear of being perfect every time, it will paralyze you and you will do nothing. That will cause the biggest of all failures. Don’t let the “perfect” be the enemy of the “good.” Try it, as long as it fits your story and your brand, it will teach you something every time.
Give Your Fans Something to Talk About
Your personal brand is what people will talk about when you are not in the room. Give your fans a good enough story that they want to repeat it. Word of mouth is the best advertising, so make sure you have done enough to keep your fans talking.
I have tried to follow these rules to keep my brand relevant and consistent. For example, I have always been “the goth mysterious girl.” Because of that, I call my fans “Villains.” I always portray that attitude in my posts and my content. I am currently working on a line of products called Pure Villainy. It works with the story I have told and the direction I have pushed my brand.
Your brand can be anything you choose it to be. But whatever it is, once again, make sure it is genuine and consistent. If it’s not, you will wind up failing and no one wants that.
Katrina Jade is a multi-faceted porn star who was named 2017 XBIZ Female Performer of the Year. She performs in a multitude of movies, while producing her own content as well, with a distinctive hell-raising brand of badass goth vibes. Follow her on Twitter @kj_fetishmodel and FanCentro.com/KatrinaJade.
