opinion

EU Revises Payment Services Directive

EU Revises Payment Services Directive

Europe’s latest electronic payments regulation is about to take center stage.

The revised Payment Services Directive (PSD2) changes how payments will work across the EU, by opening up the financial services industry to more competition.

PSD2 creates the opportunity to access new markets while imposing strict regulations, ensuring anyone handling consumer information or transferring payment data is doing it safely.

The regulation is built around the concept of “open banking,” where compliant businesses can access consumer bank accounts, either to process payments directly or offer other services. The goal is to provide more options for consumers.

Companies wanting to participate will have to work for it; they’ll be required to meet new guidelines for data security, customer authentication and the use of APIs to transfer data.

Under PSD2, service providers that want access to consumers’ banking data will fall under one of two categories: Payment Initiation Service Providers (PISPs) who initiate payments by transferring funds from a consumer’s bank account, eliminating the need to send a consumer through a payment processor such as Visa… and Account Information Service Providers (AISPs) who offer value-added services by leveraging customer bank accounts — for example, by offering an app that tracks your spending.

The goal is to drive innovation of new third-party products and services that use consumers’ existing banking data to help them make payments and manage their accounts. PSD2 creates the opportunity to access new markets while imposing strict regulations, ensuring anyone handling consumer information or transferring payment data is doing it safely.

Who will this impact? Under PSD2, transactions where both the acquiring and issuing banks are based in the European Economic Area (EEA) must meet requirements for Strong Consumer Authentication (SCA). SCA is an extra layer of security for consumer-initiated transactions, helping reduce fraud and chargebacks through multi-factor authentication, for example, receiving a confirmation text on your phone or using physical characteristics like a fingerprint or facial recognition.

Segpay has been gearing up for PSD2 for some time now. We already offer merchants an extra layer of authentication through 3-D Secure (3DS), and we will introduce 3DS version 2.0 before the PSD2 compliance deadline of Sept. 14. 3DS 2.0 includes all the enhanced security features necessary to meet SCA requirements, including shifting fraud liability from merchants to issuing banks. Our policies will be updated to require that all consumer-initiated transactions between EEA consumers and businesses use 3DS 2.0 starting Sept. 14.

So, merchants working with us will be ready for PSD2. However, if you won’t be ready by September, you may be able to buy more time. The European Banking Authority has agreed to a limited extension for compliance. It will work with some payment service providers, merchants and consumers on a limited basis if they meet additional guidelines and provide a migration plan for achieving compliance.

As we count down the days until the curtain lifts on this latest EU regulation, take this time to work with your payments processor to consider how your business will handle the new regulations and work though any last-minute changes.

Cathy Beardsley is president and CEO of Segpay, a global leader in merchant services offering a wide range of custom financial solutions including payment facilitator, direct merchant accounts and secure gateway services. Under her direction, Segpay has become one of only four companies approved by Visa to operate as a high-risk internet payment services provider. Segpay offers secure turnkey solutions to accept online payments, with a guarantee that funds are always safe and protected with its proprietary Fraud Mitigation System and customer service and support. For any questions or help, contact compliance@segpay.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

trends

WIA Profile: Taylor Moore

With a 70-person team and a growing slate of tools for content creators, the Teasy Agency has developed a reputation for putting talent first. That commitment owes a lot to co-founder Taylor Moore’s own experiences as a cam model.

Jackie Backman ·
profile

WIA Profile: Cathy Turns Creator Platform Experience Into a Model-First Playbook

As both a model and industry executive, Cathy lives in two worlds at once. “Since I do both things, I can act as the liaison between the model community and the rest of the SextPanther team,” she tells XBIZ.

Jackie Backman ·
opinion

From Compliance to Confidence: The Future of Safety in Adult Platforms

In numerous countries and U.S. states, laws now require platforms to prevent minors from accessing age-inappropriate material. But the need for safeguarding doesn’t end with age verification. Today’s online landscape also places adult companies at uniquely high risk for inadvertently facilitating exploitation, abuse or reputational harm, or of being accused of doing so.

Andy Lulham ·
opinion

What Adult Businesses Need to Know About Florida's Age Verification Law

The rise and proliferation of age verification laws has changed the landscape for the online adult industry. A recent and compelling example is the state of Florida, where Attorney General James Uthmeier has filed multiple complaints against major platforms as well as affiliates accused of violating the state’s AV law.

Corey D. Silverstein ·
opinion

Maintaining Brand Trust in the Face of Negative Press

Over the last year, several of our merchants have found themselves caught up in litigation over compliance with state age verification laws. Recently, Segpay itself was pulled into the spotlight, facing scrutiny over Florida’s AV statute, HB 3. These stories inevitably get picked up by both industry and mainstream news outlets.

Cathy Beardsley ·
opinion

How to Switch Payment Processors Without Disrupting Business

For many merchants, the idea of switching payment processors can feel pretty overwhelming. That’s understandable. After all, downtime can stall sales, recurring subscriptions can suddenly fail, or compliance gaps can put accounts at risk. Operating in a high-risk sector like the adult industry can further amplify the stress of transition.

Jonathan Corona ·
profile

WIA Profile: Katie

Katie is the ultimate girl’s girl. As community manager at Chaturbate, she answers DMs, remembers names, and shows up for creators and fellow businesswomen when it counts. She’s quick to credit the people around her, and careful to make space for others in every room she enters.

Women in Adult ·
opinion

How to Stay Legally Protected When Policies Get Outdated

The adult industry has long operated in a complex legal environment subject to rapid change. Now, a confluence of age verification laws, lawsuits, credit card processing and data privacy rules has created an urgent need for all industry participants — from major platforms to independent creators — to review and potentially overhaul their legal and operational policies.

Corey D. Silverstein ·
opinion

From Compliance Chaos to Crypto Clarity: Making the Case for Digital Payments in Adult

These are uncertain times for adult merchants. With compliance tightening and age verification mandates rising, the barrier to entry keeps getting higher.

Cathy Beardsley ·
opinion

Real-Time Insights to Streamline E-Payments and Stop Lost Sales

A slow checkout process is more than just annoying — it’s expensive. In a high-risk sector like the adult industry, even small delays or declined transactions can cost businesses thousands in lost revenue every month.

Jonathan Corona ·
Show More