opinion

EU Revises Payment Services Directive

EU Revises Payment Services Directive

Europe’s latest electronic payments regulation is about to take center stage.

The revised Payment Services Directive (PSD2) changes how payments will work across the EU, by opening up the financial services industry to more competition.

PSD2 creates the opportunity to access new markets while imposing strict regulations, ensuring anyone handling consumer information or transferring payment data is doing it safely.

The regulation is built around the concept of “open banking,” where compliant businesses can access consumer bank accounts, either to process payments directly or offer other services. The goal is to provide more options for consumers.

Companies wanting to participate will have to work for it; they’ll be required to meet new guidelines for data security, customer authentication and the use of APIs to transfer data.

Under PSD2, service providers that want access to consumers’ banking data will fall under one of two categories: Payment Initiation Service Providers (PISPs) who initiate payments by transferring funds from a consumer’s bank account, eliminating the need to send a consumer through a payment processor such as Visa… and Account Information Service Providers (AISPs) who offer value-added services by leveraging customer bank accounts — for example, by offering an app that tracks your spending.

The goal is to drive innovation of new third-party products and services that use consumers’ existing banking data to help them make payments and manage their accounts. PSD2 creates the opportunity to access new markets while imposing strict regulations, ensuring anyone handling consumer information or transferring payment data is doing it safely.

Who will this impact? Under PSD2, transactions where both the acquiring and issuing banks are based in the European Economic Area (EEA) must meet requirements for Strong Consumer Authentication (SCA). SCA is an extra layer of security for consumer-initiated transactions, helping reduce fraud and chargebacks through multi-factor authentication, for example, receiving a confirmation text on your phone or using physical characteristics like a fingerprint or facial recognition.

Segpay has been gearing up for PSD2 for some time now. We already offer merchants an extra layer of authentication through 3-D Secure (3DS), and we will introduce 3DS version 2.0 before the PSD2 compliance deadline of Sept. 14. 3DS 2.0 includes all the enhanced security features necessary to meet SCA requirements, including shifting fraud liability from merchants to issuing banks. Our policies will be updated to require that all consumer-initiated transactions between EEA consumers and businesses use 3DS 2.0 starting Sept. 14.

So, merchants working with us will be ready for PSD2. However, if you won’t be ready by September, you may be able to buy more time. The European Banking Authority has agreed to a limited extension for compliance. It will work with some payment service providers, merchants and consumers on a limited basis if they meet additional guidelines and provide a migration plan for achieving compliance.

As we count down the days until the curtain lifts on this latest EU regulation, take this time to work with your payments processor to consider how your business will handle the new regulations and work though any last-minute changes.

Cathy Beardsley is president and CEO of Segpay, a global leader in merchant services offering a wide range of custom financial solutions including payment facilitator, direct merchant accounts and secure gateway services. Under her direction, Segpay has become one of only four companies approved by Visa to operate as a high-risk internet payment services provider. Segpay offers secure turnkey solutions to accept online payments, with a guarantee that funds are always safe and protected with its proprietary Fraud Mitigation System and customer service and support. For any questions or help, contact compliance@segpay.com.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

What DSA and GDPR Enforcement Means for Adult Platforms

Adult platforms have never been more visible to regulators than they are right now. For years, the industry operated in a gray zone: enormous traffic, massive data volume and minimal oversight. Those days are over.

Corey D. Silverstein ·
opinion

Making the Case for Network Tokens in Recurring Billing

A declined transaction isn’t just a technical error; it’s lost revenue you fought hard to earn. But here’s some good news for adult merchants: The same technology that helps the world’s largest subscription services smoothly process millions of monthly subscriptions is now available to you as well.

Jonathan Corona ·
opinion

Navigating Age Verification Laws Without Disrupting Revenue

With age verification laws now firmly in place across multiple markets, merchants are asking practical questions: How is this affecting traffic? What happens during onboarding? Which approaches are proving workable in real payment flows?

Cathy Beardsley ·
opinion

How Adult Businesses Can Navigate Global Compliance Demands

The internet has made the world feel small. Case in point: Adult websites based in the U.S. are now getting letters from regulators demanding compliance with foreign laws, even if they don’t operate in those countries. Meanwhile, some U.S. website operators dealing with the patchwork of state-level age verification laws have considered incorporating offshore in the hopes of avoiding these new obligations — but even operators with no physical presence in the U.S. have been sued or threatened with claims for not following state AV laws.

Larry Walters ·
opinion

Top Tips for Bulletproof Creator Management Contracts

The creator management business is booming. Every week, it seems, a new agency emerges, promising to turn creators into stars, automate their fan interactions or triple their revenue through “secret” social strategies. The reality? Many of these agencies are operating with contracts that wouldn’t survive a single serious dispute — if they even have contracts at all.

Corey D. Silverstein ·
opinion

Building Sustainable Revenue Without Opt-Out Cross-Sales

Over the past year, we’ve seen growing pushback from acquirers on merchants using opt-out cross-sales — also known as negative option offers. This has been especially noticeable in the U.S. In fact, one of our acquirers now declines new merchants during onboarding if an opt-out flow is detected. Existing merchants submitting new URLs with opt-out cross-sales are being asked to remove them.

Cathy Beardsley ·
trends

How to Handle Payment Disputes Without Sacrificing Trust

You can run the best-managed and most compliant website out there, but that still doesn’t completely shield you from the risks tied to payment disputes. Buyer’s remorse, an unclear billing description or even a simple misunderstanding can lead a customer to dispute a transaction. Accumulate enough disputes, and both your reputation and revenue could be at risk.

Jonathan Corona ·
trends

WIA Profile: Taylor Moore

With a 70-person team and a growing slate of tools for content creators, the Teasy Agency has developed a reputation for putting talent first. That commitment owes a lot to co-founder Taylor Moore’s own experiences as a cam model.

Jackie Backman ·
profile

WIA Profile: Cathy Turns Creator Platform Experience Into a Model-First Playbook

As both a model and industry executive, Cathy lives in two worlds at once. “Since I do both things, I can act as the liaison between the model community and the rest of the SextPanther team,” she tells XBIZ.

Jackie Backman ·
opinion

From Compliance to Confidence: The Future of Safety in Adult Platforms

In numerous countries and U.S. states, laws now require platforms to prevent minors from accessing age-inappropriate material. But the need for safeguarding doesn’t end with age verification. Today’s online landscape also places adult companies at uniquely high risk for inadvertently facilitating exploitation, abuse or reputational harm, or of being accused of doing so.

Andy Lulham ·
Show More