opinion

Let Your Cam Brand Shapeshift Freely

Let Your Cam Brand Shapeshift Freely

Finding your niche can be difficult at first, especially if you entered the industry as a sexually inexperienced 19-year-old like me. To be entirely honest, I had zero idea what kind of clips I wanted to make when I joined my first clip site in February of 2017. I had never filmed myself doing anything even remotely sexual before and had done no research before joining. It was kind of a spur of the moment decision since I had been posting nudes for fun on Tumblr since my 18th birthday, but had never considered what a lucrative business it could be.

My first-ever video was a custom request. It was very vanilla in nature, lasted only three minutes, and was filmed on my phone camera with only the light from the window to illuminate it. I wasn’t as nervous as I thought I’d be when I hit the upload button for the first time. There was a certain thrill to it.

With each video there was another version of me. You never knew what was coming next. Maybe it would be cute-shy-Evie, or spooky-goth-Evie or perhaps even the rarely seen sensual-romantic-Evie.

For the first few months that I built up my business (eventually moving to ManyVids) I transitioned from only doing custom requests (which allowed me to explore my sexuality) to filming my own original content. Although I didn’t realize it at the time, I was on my way to creating my own brand and style.

In one of my very first clip site profiles I remember describing myself as a “shapeshifter.” I wore a lot of wigs at the time since my hair was recovering from another spur of the moment pixie cut. When people ordered custom videos from me, they would not only have to specify what type of scene they wanted to see, but what hair color and length they’d want. Around this time, I’d also started wearing colored contact lenses (so eye color became a factor too). I realized I really loved changing my appearance frequently. It was like going through a breakup makeover weekly (minus the actual breakup). I managed to transform this into a personal brand for my clip business. With each video there was another version of me. You never knew what was coming next. Maybe it would be cute-shy-Evie, or spooky-goth-Evie or perhaps even the rarely seen sensual-romantic-Evie. I’ve always been an indecisive person and I actually managed to create a brand out of my indecisiveness.

My personal brand ties directly into the types of clips I choose to make. So far in my career I have never had a shortage of ideas. I’ve never really needed to sit down and brainstorm. Ideas come to me randomly and frequently. I can be sitting in my room eating a sandwich and suddenly think, “Oh gosh, wouldn’t it be fun to make a video where I juggle dildos while doing backflips?!” I always have my phone notepad handy for times like these and I currently have four lists filled with random video ideas that I have yet to film.

I typically dedicate full days to filming because I usually don’t have the energy to film multiple clips and hop on cam after. Some days I know that I need to update my clip store so with no particular plan in mind, I’ll slap some makeup on and dig through my various costumes and sex toys until an idea comes to be. Most of my content is self shot using either my phone camera or my Canon Rebel T6 and a tripod. Luckily, I’ve managed to recruit my boyfriend to hold the camera for some of my recent videos so that I don’t have to stop what I’m doing every few minutes to adjust the camera angles, umbrella light positioning and focus. Actually, one of the hardest things about filming yourself is making sure your camera is focusing properly. I’ve had to scrap entire videos due to this.

The filming process is actually the easiest part of clip making for me. After filming, I transfer all of the raw clips to my laptop and usually call it a day. I wake up at 4 a.m. almost every day to grab some coffee and start the lengthy editing process. I usually run my clips through DaVinci Resolve to both splice clips together and color correct. When I’m done, I let them render while I watch cartoons (rendering can take hours). When the clips have finished processing I queue them for upload on ManyVids and MFC Share. While they’re uploading, I quickly splice together a preview and a decent cover photo. Everything is usually finished by 8 a.m. when I get to choose between starting the filming process again or getting ready for a cam show.

In the end, the most important thing to remember is to never be afraid to try new things or to allow your brand to evolve and grow. Finding what you enjoy most is a process of trial and error (and trust me, we’ve all had plenty of error) but it makes the end result so much more beautiful.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

profile

FSC's Valentine Leads Charge for Sex Worker Rights and Financial Access

Before ever stepping into a courtroom, Valentine already understood the power of presence. After all, they’ve shimmied on stages as a burlesque performer, consulted behind the scenes for creative businesses and moved through the adult industry not just as an advocate, but as a participant.

Jackie Backman ·
opinion

Breaking Down HB 805 and How it Affects the Adult Industry

North Carolina House Bill 805 was enacted July 29, after the state legislature overrode Governor Josh Stein’s veto. The provisions that relate to the adult industry, imposing requirements for age verification, consent and content removal, are scheduled to become effective Dec. 1. Platforms have until then to update their policies and systems to comply with the new regulations.

Corey D. Silverstein ·
opinion

Staying Compliant With Payment Standards Across Europe and Australia

So, you’ve got your eye on international growth. Smart move. No matter where adult-industry merchants operate, however, one requirement remains consistent: regulatory compliance. This isn’t just a legal checkbox — it’s a critical component of keeping payments flowing and business operations intact.

Jonathan Corona ·
opinion

How to Avoid Copyright Pitfalls When Using Music in Adult Content

When creating an adult video, bringing your vision to life often means assembling just the right ingredients — including the right music. However, adding music to adult content can raise complex legal and ethical issues.

Lawrence G. Walters ·
opinion

New Visa Rules Adult Merchants Need to Know

In December 2024, I shared an update on the upcoming rollout of Visa’s Acquirer Monitoring Program, also known as VAMP. The final version went into effect in June, and enforcement will begin in October. With just a month to go, now is the time to review what’s changing and how to stay compliant.

Cathy Beardsley ·
opinion

WIA Profile: Lainie Speiser

With her fiery red hair and a laugh that practically hugs you, Lainie Speiser is impossible to miss. Having repped some of adult’s biggest stars during her 30-plus years in the business, the veteran publicist is also a treasure trove of tales dating back to the days when print was king and social media not even a glimmer in the industry’s eye.

Women in Adult ·
opinion

Fighting Back Against AI-Fueled Fake Takedown Notices

The digital landscape is increasingly being shaped by artificial intelligence, and while AI offers immense potential, it’s also being weaponized. One disturbing trend that directly impacts adult businesses is AI-powered “DMCA takedown services” generating a flood of fraudulent Digital Millennium Copyright Act (DMCA) notices.

Corey D. Silverstein ·
opinion

Building Seamless Checkout Flows for High-Risk Merchants

For high-risk merchants such as adult businesses, crypto payments are no longer just a backup plan — they’re fast becoming a first choice. More and more businesses are embracing Bitcoin and other digital currencies for consumer transactions.

Jonathan Corona ·
opinion

What the New SCOTUS Ruling Means for AV Laws and Free Speech

On June 27, 2025, the United States Supreme Court handed down its landmark decision in Free Speech Coalition v. Paxton, upholding Texas’ age verification law in the face of a constitutional challenge and setting a new precedent that bolsters similar laws around the country.

Lawrence G. Walters ·
opinion

What You Need to Know Before Relocating Your Adult Business Abroad

Over the last several months, a noticeable trend has emerged: several of our U.S.-based merchants have decided to “pick up shop” and relocate to European countries. On the surface, this sounds idyllic. I imagine some of my favorite clients sipping coffee or wine at sidewalk cafés, embracing a slower pace of life.

Cathy Beardsley ·
Show More