educational

Ring Around The Web

Say you have a site on midget bondage or something similarly unusual; you may have a hard time finding traffic. Your best option would be to find someone with the same sort of site and do a link trade. WebRings are traffic tools that basically do just that!

What Is A WebRing?
A WebRing is an organized bunch of similarly themed linked sites that trade their traffic with each other in one big circle-jerk of happiness. Sound cool? Heck, you probably discovered WebRings as a surfer,  while hanging out on an Elvis memorabilia site or something and you found the little graphic link that popped you over to a bunch of other Elvis sites; one right after the other, after the other, after the other… “Wow! Look at this whole Bunch of Elvis memorabilia sites!” I'm sure you thought you found the greatest thing since Yahoo!

Way back when, when you built your very first “Hey look at Me!” site, I’ll bet you remembered traveling along those WebRings, and ran around signing up to everything you could find - like all the other first time webmasters. Good for you! 

An Original Source Of Traffic
If you have never used WebRings then you need to keep reading, as you’re about to learn a thing or two about this nifty source of traffic.

WebRings have been around for a very long time – they’re one of the oldest sources of traffic on the ‘Net – and it is probably the most common place for new webmasters to get start-up traffic. You go to one central site ( https://ringsurf.com/ ) and do a topic search through the rings for something that meets your needs.  Once you find something, you fill out a simple form and grab some code to put on your site. This code will make it possible for someone in the same ring to click NEXT and land feet-first in your site.  Once the RingMaster activates your code, you’ll be included in the next – “Surf ‘Round the WebRing…”

WebRings: A Good Place For Newbies!
WebRings are handy when you first start out, as getting links from other people’s sites can be very difficult when you start and getting traffic from search engines is a challenge that most new people just can't cope with. More often than not, your traffic problems are all centered around the fact that your site is ugly (and amateur) and nobody (with the exception of the WebRings) would ever deal with you.  Not an attack on you – you’re just new and we all have to start someplace. 

Cuddling Up And Camping Out
If you’re small and playing with websites for fun and attention, as opposed to profit, then you can cuddle up and camp out on the WebRings.  No need to look any further boys and girls because the WebRings can provide you a steady source of eyes. It doesn't take any time to get this little bit of traffic and you can feel warm and fuzzy about building your site. WebRings are an excellent source of small volume, targeted traffic – surfers find you, because you are offering exactly what they’re looking for.  If you’re looking to make money off of your site, then this is not a permanent solution to your traffic woes. While WebRings will get you traffic, it will never get you a ton of traffic. Most webmasters learn to set up an entry page strictly for their WebRing surfers, so the rest of the surfers never even see them.

Wanna Go Big Time?
WebRings can be a clever a tool to get a little bit of traffic today in order to generate a ton of traffic later.  You can actually get a fair little chunk of traffic from the WebRings but you have to know how to play it.  You don't want to have 10-20 WebRings all going to the same site because you have to post the link for each ring. It doesn’t take much to junk up your site something fierce with a ton of WebRing graphics.

This is how you do it: Build lots and lots of carbon-copy sites and make the signup form at the WebRing your new hobby.  Fill out a ton of forms all at once. Sign up for every “on topic” ring out there, but only assign 2-3 “on topic” WebRings per copy-site. This way your site is on every “on topic” ring and you’re pulling traffic from all over the place for years to come. 

Sure you have to update a bunch of sites but you didn't have to work hard to get the traffic. It’s not a lot of traffic by most people’s standards, but it’s a nice steady and targeted volume forever and ever more. Nifty huh? 

When To Just Say NO!
So, you’ve been running your little website for six months to a year, and you have noticed that the little counter on your site is really humming along.  Your tracker says you’re getting traffic from directories and maybe from people’s web-logs (blogs). On top of this, you’re well ranked in the search engines – in fact you’re now getting more traffic from the search engines and other sources than from your WebRings.

Your WebRings are now doing more harm than good. Once your traffic from other sources exceeds the traffic from your WebRings – It is time to remove them. When you first start out, WebRings are a nifty source of traffic, but they are also a traffic leak. 

Any link that leaves your site and doesn't go to a sponsor or affiliate, that makes you money is a traffic leak. Don't feel bad about pulling them down it is the natural evolution of things.  You’re growing!  Congratulations!

How To Stop The WebRing Train
You have come to the conclusion that you have finally outgrown the use of WebRings.  What to do, what to do?  Well, take the little buggers down and close up that traffic leak! It is only polite to contact the WebRing administrators and let them know you’re removing your link.  If you fail to do this then you are going to be stealing traffic from the ring until they notice that your link has been removed and close the hole from their end. Let the admin know. It's the right thing to do to.  They have been a solid source of traffic for your site for a while. It’s the least you can do for all that steady service.

Begin Again Finnegan?
Now it’s time to consider doing it all over again.  Are you making money off your site?  If the answer is “yes” then you can see how that WebRing gig wasn't a bad deal huh? Consider this: Your site is all grown up and standing on it own – supporting itself! You used the WebRings for what they were designed for; generating traffic: and you profited from the exposure you received. 

If you’re still not making any money off the site but you’re enjoying yourself and your visitors, then leave the rings up and keep on keeping on. More power to you!

AEBN.com, (https://www.aebn.com) - The Adult Entertainment Broadcasting Network, is the original Pay-Per-View provider on the Internet. They were the first content provider to offer full-length, adult videos in a Pay-Per-Minute format. AEBN has gathered over 18,000 top-quality videos representing over 800 studios - literally the largest and broadest selection of adult videos available from one provider.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

profile

BranditScan's Aerie Saunders on Fostering Creator Knowledge, Confidence and Community

Aerie Saunders is firmly in her season. When she sits down with XBIZ, a fall-scented WoodWick candle burns in the background, pumpkins decorate her desk and the first signs of spooky season are already on display. Not that Saunders waits until autumn to embrace the macabre.

Jackie Backman ·
opinion

What Mastercard's Scam Monitoring Program Means for Adult Merchants

Mastercard's Scam Merchant Monitoring Program (SMMP) has introduced a new, investigation-led framework that works very differently from the ratio-based chargeback programs the industry has relied on for years. It applies to card-not-present merchants globally, and Mastercard's guidance on business models warranting closer attention includes adult content and dating platforms, along with subscription services, digital goods and forex.

Len Garcia ·
opinion

Why the Right Merchant Category Code Matters for NSFW AI Businesses

You explained exactly what your NSFW AI business does to your payment processor and they seemed to get it. The underwriting process felt thorough and exhausting, but it was well worth it because you began processing.

Jonathan Corona ·
trends

How Local Payments Can Expand Access and Reduce Friction at Checkout

Global adult platforms often enter new markets with a familiar assumption: If their checkout accepts major cards, they're ready for local customers. In reality, payment habits vary widely by country. Dutch consumers use iDEAL for online shopping, BLIK is a leading e-commerce payment method in Poland, and India's UPI handles billions of transactions each month.

Mitch Platt ·
opinion

How Detailed Receipts Build Consumer Trust and Reduce Chargeback

When was the last time you bought something online? Chances are you looked for the confirmation almost immediately. Did the transaction go through? Does it show what you bought? Were you charged correctly? And if there's a problem, who can you contact?

Cathy Beardsley ·
opinion

What Adult Platforms Should Know About the EU AI Act

The European Union's Artificial Intelligence Act is now largely in force, creating new obligations for adult platforms using AI for content creation, performer verification, age estimation, moderation and other functions.

Corey Silverstein ·
opinion

How Native Spanish Speakers Help Pleasure Brands Expand Across Latin America

Latin America's Spanish-speaking markets represent an exciting growth opportunity for the pleasure products industry. Across the region, conversations about sexual wellness are becoming more open, specialty retailers are expanding their assortments and shoppers are seeking products that reflect their lifestyles and values.

Rin Musick ·
opinion

Why Retail Expertise Is Essential When AI Tools Analyze Store Data

Somewhere in one of our stores, someone scanned a barcode into a quantity field. The number entered was 8,388,607. At $19.99 per unit, that made a single line item worth roughly $167 million. The number was so large that the import failed immediately.

Zondre Watson ·
profile

Vendo CEO Mitch Platt Reflects on 20 Years of Lessons and Evolution

More than 20 years ago, three entrepreneurs in Barcelona began gathering over beers to pitch, dissect and routinely destroy one another's business ideas. The ritual was simple: One person arrived with a concept, while the other two tried to expose every weakness. Any proposal that survived earned another look. Most did not.

Jackie Backman ·
opinion

How to Avoid the Hidden Risks of AI-Generated Legal Documents

Artificial intelligence can write a contract in seconds, but that does not mean it can write the contract your business actually needs. Across the adult industry, operators, creators and producers are increasingly using generative AI to prepare model releases, performer agreements, privacy policies, takedown notices, employment documents and responses to regulators. The appeal is obvious: Legal work is expensive, AI is fast and the resulting document often looks impressively professional. That polished appearance is exactly what makes the practice dangerous.

Corey Silverstein ·
Show More