opinion

Mobile Mania: Connecting to a Brave, New Social World

I am amazed every time I meet a new business partner in the mobile industry who does not have a Facebook profile or another social media account.

It’s 2015 after all, and if you’re not online, you might as well be stranded on a remote island.

The social media marketing landscape is changing rapidly and every sharp businessman will have to adapt to keep up with it.

Why invest in that brand new next-generation smartphone if you’re only going to use it to call and text? Not being visible and active in social media in today’s day and age means being disconnected, regardless of the size of your real-life network.

With the mobile world changing every week practically, you have to stay in the game, and social media is a big part of that game. Just take a look at the stats.

In January 2015 there were over 2 billion (yes, you read that right) active social media accounts. Over 1.6 billion of those accounts were frequently accessed over mobile. Desktop traffic is no longer dominating social media. It’s not even in the same ballpark as mobile.

Not only that, the top three social media kings in the last year have been mobile-oriented services. They are WhatsApp, WeChat and Facebook Messenger. And by the way, in December 2014, the number of active mobile connections exceeded the total world population.

Let’s get a little more specific though. Facebook continues to dominate the social media landscape with over 1.3 billion active users (numbers recorded at the beginning of this year). Compare it to the 2 billion total number of active social media accounts, and you can really see how big Facebook really is. This is why it surprises me to hear people lightly say that they don’t have a Facebook account. They’re practically telling me they’ve decided to be hermits in 2015.

It’s fine if you have a personal case against Facebook. Maybe you find it the kind of network that invades your personal privacy. Maybe you don’t want anyone and everyone seeing everything that you’ve been up to. I’m not going to start preaching the social network’s features and how customizable they are. It’s true, Facebook isn’t exactly private, but it shouldn’t be either — not if you’re going to use it for business purposes.

And now I believe we’re getting closer to the root of the problem. Yes, social media is a great tool of keeping in touch with people, but it can also be a unique combination of platforms to raise your product’s visibility, authenticity and brand awareness. Not only that, but you can also find new business partners and affiliates with the help of social media. Business people have got to stop seeing Facebook as just another way to stalk former acquaintances. Sure, that’s fun, but not exactly great for business.

So, without any further ado, what are the seven benefits of social media marketing for mobile businesses?

1. Learn about your audience and target it properly. Did you know that 86 percent of all active Facebook users access the social network via mobile on a regular basis? Social media isn’t just on mobile; social media is mobile! So if you think your audience might not be using these platforms actively, guess again. Practically everyone with a smartphone or tablet is on social media.

2. Discover unexplored marketing opportunities. What are your competitors excelling at when it comes to social media? Study their moves and replicate the most successful strategies. While you’re at it, look into what they’re not doing, and stay ahead of the curve.

3. Create meaningful relationships with business partners. Join your industry’s Facebook groups, see who’s following who on Twitter and check out who’s connected to whom on LinkedIn. This is an easy way to find possible collaborators and affiliates. Connect with them and talk shop. The humanization factor that social media allows you — seeing who you’re talking to and being seen in turn – ensures a greater sense of trust and mutual understanding.

4. Share offers quick and easy. Once you’ve managed to attract your target audience, you can easily share offers and new releases with them directly and immediately via your social media pages and accounts. Another advantage of mobile is that you can do it from where ever you are.

5. Higher conversion rates. Just like interacting with possible partners via your personal social media accounts, you can also use your brand’s page in a similar fashion. By humanizing your product and communicating directly with your target audience, you are improving the credibility of your business and your conversion rates. Target users that use mobile phones to offer them directly offers that are tailor made for smartphones.

6. Augmented inbound traffic. By raising your brand’s awareness and authority, you are also opening up your targeting opportunities. If you don’t take advantage of social media properly, you’re letting new partners discover you solely through the use of keywords and web searches, and with everyone knowing SEO nowadays, it’s like you’re not even giving your brand a chance. It’s essential to create targeted content on social media with the aim to convert your fans and followers. Take advantage of all that traffic.

7. Improved ranking on search engines. Since the majority of brands use social media, search engines have begun using this type of activity in their algorithms. So, when I talk about brand trust, I don’t mean creating a trustworthy image solely for your partners, but for Google as well. A huge portion of your legitimacy online is now based on your activity on these social networks. So, can you really afford to ignore them especially now after Mobilegeddon.

With the changing market in today’s online and mobile industry, you just have to get on social media. There are great marketing tools out there that you can use to raise your brand’s visibility and authority. The more you wait, the more you stand to lose. Start testing social media channels and see what works best for your business, and, more importantly, be open to learning a lesson or two from your experiences in this area. The social media marketing landscape is changing rapidly and every sharp businessman will have to adapt to keep up with it.

Stefan Mühlbauer is director of marketing and sales at BrokerBabe.com. If you are interested in the mobile world, contact him on Facebook at https://www.facebook.com/s.muehli.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

profile

WIA Profile: Leah Koons

If you’ve been to an industry event lately, odds are you’ve heard Leah Koons even before you’ve seen her. As Fansly’s director of marketing, Koons helps steer one of the fastest-growing creator platforms on the web.

Women in Adult ·
opinion

What France's New Law Means for Age Verification Worldwide

When France implemented its Security and Regulation of the Digital Space (SREN) law on April 11, it marked a pivotal moment in the ongoing global debate surrounding online safety and access to adult content.

Corey D. Silverstein ·
opinion

From Tariffs to Trends: Staying Resilient in a Shaky Online Adult Market

Whenever I check in with clients these days, I encounter the same concerns. For many, business has not quite bounced back after the typical post-holiday-season slowdown. Instead, consumers have been holding back due to the economic uncertainty around the Trump administration’s new tariffs and their impact on prices.

Cathy Beardsley ·
opinion

Optimizing Payment Strategies for High Ticket Sales

Payment processing for more expensive items, such as those exceeding $1,000 per order, can create unique challenges. For adult businesses, those challenges are magnified. Increased fraud risk, elevated chargeback ratios and heavier scrutiny from banks and processors are only the beginning.

Jonathan Corona ·
profile

WIA Profile: Lexi Morin

Lexi Morin’s journey into the adult industry began with a Craigslist ad and a leap of faith. In 2011, fresh-faced and ambitious, she was scrolling through job ads on Craigslist when she stumbled upon a listing for an assistant makeup artist.

Women In Adult ·
profile

Still Rocking: The Hun Celebrates 30 Years in the Game

In the ever-changing landscape of adult entertainment, The Hun’s Yellow Pages stands out for its endurance. As one of the internet’s original fixtures, literally nearly as old as the web itself, The Hun has functioned as a living archive for online adult content, quietly maintaining its relevance with an interface that feels more nostalgic than flashy.

Jackie Backman ·
opinion

Digital Desires: AI's Emerging Role in Adult Entertainment

The adult industry has always been ahead of the curve when it comes to embracing new technology. From the early days of dial-up internet and grainy video clips to today’s polished social media platforms and streaming services, our industry has never been afraid to innovate. But now, artificial intelligence (AI) is shaking things up in ways that are exciting but also daunting.

Steve Lightspeed ·
opinion

More Than Money: Why Donating Time Matters for Nonprofits

The adult industry faces constant legal battles, societal stigma and workplace challenges. Fortunately, a number of nonprofit organizations work tirelessly to protect the rights and well-being of adult performers, producers and industry workers. When folks in the industry think about supporting these groups, donating money is naturally the first solution that comes to mind.

Corey D. Silverstein ·
opinion

Consent Guardrails: How to Protect Your Content Platform

The adult industry takes a strong and definite stance against the creation or publication of nonconsensual materials. Adult industry creators, producers, processors, banks and hosts all share a vested interest in ensuring that the recording and publication of sexually explicit content is supported by informed consent.

Lawrence G. Walters ·
opinion

Payment Systems: Facilitator vs. Gateway Explained

Understanding and selecting the right payment platform can be confusing for anyone. Recently, Segpay launched its payment gateway. Since then, we’ve received numerous questions about the difference between a payment facilitator and a payment gateway. Most merchants want to know which type of platform best meets their business needs.

Cathy Beardsley ·
Show More