opinion

Another Look at .XXX

My first-glance opinion about the recent resurgence of the .XXX sTLD application by ICM Registry is that powerful forces outside of the adult industry have made the decision that they want it to happen and that nothing short of an intervention by equally powerful forces can stop it. After having made a preliminary assessment of the revised agreement between ICM and ICANN, I am no less fearful for the future autonomy of the adult Internet as we know it than I was before this latest iteration of an agreement, which goes back almost three years. We are not doomed, but we are about to experience a profound change in the level of control outside forces have on our Internet properties.

Since the ICANN board of directors voted in May not to approve ICM's application, ICM Registry and the ICANN staff have been busy negotiating significant changes to the previous agreement behind closed doors. According to a Jan. 5 announcement by ICANN, the registry agreement now contains:

  • A major new section providing specificity with respect to ICM's policymaking and community related obligations;

  • New provisions to ensure that ICANN has concrete and practical mechanisms to enforce the contract; and finally,

  • The Agreement retains all of the standard provisions and appendices contained in ICANN's sTLD agreements.

The statement continues, "These changes, which are unique to the ICM Registry Agreement, substantially enhance ICANN's leverage over the registry operator (ICM) throughout the life of the agreement, and provide robust guarantees that ICM will deliver on the commitments made regarding its operation of the TLD."

And therein lies one of the new rubs. ICANN has been extremely uncomfortable with the level of control and authority IFFOR had on policy oversight of .XXX domains, so much so that, despite ICM's protestations that such doubts were misplaced, ICANN has now reserved for itself an unprecedented level of oversight over every decision that ICM/IFFOR makes, with potential penalties that include termination of the agreement.

To help oversee the space, ICANN has ordered ICM to "engage independent third parties to proactively monitor registrant compliance with registry policies prohibiting child pornography and requiring site labeling."

The labeling of adult websites that come under the control of ICANN/ICM is also a new contractually bound requirement, requiring "clear content labeling by registrants (including labeling of sites to which a user entering the URL for a registrant's triple-X site is automatically redirected)."

To comply with the labeling requirement, ICM has been in substantial discussions with the Internet Content Rating Association (ICRA), which recently changed its name to the Family Online Safety Institute. The founding members of the Institute include, among several other major corporations, AOL, Microsoft, Cisco, British Telecom and Verizon.

Registrants of .XXX domains will have to agree to close monitoring to ensure they are in compliance of IFFOR policies, which could include both manual and automated inspections.

The scheme is a top-down pyramid of authoritative oversight, with ICANN (otherwise known as the U.S. Government) holding the reigns, major corporations somewhere below them developing policy, and ICM stuck between a rock and a hard place, under constant threat of elimination and trying to keep the whole thing together. (It almost makes me feel for them.)

And where are you in all this? Apparently at the bottom, practically voiceless and all but invisible.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

profile

Clips4Sale's Christy on Backing Creators and Fueling Growth

Understanding the industry from within goes beyond data. For Christy, Manager of Creator Experience at Clips4Sale, that insight is shaped by front-line conversations and years spent listening not just to trends, but to people.

Women In Adult ·
opinion

Breaking Down AI-Powered Moderation and Platform Safety

Adult platforms, including content sites, cam services and dating apps, consistently face a range of high-risk challenges. These include verifying consent, particularly for user-uploaded content, addressing non-consensual material such as leaks and so-called revenge porn, and ensuring effective age verification and protection for minors.

Christoph Hermes ·
opinion

How to Optimize Subscription Billing for Compliance and Stability

The Federal Trade Commission’s “click to cancel” rule is coming back around. Last year, a federal appeals court vacated the FTC’s Negative Option Rule, aimed at addressing deceptive or unfair practices and making it easier for consumers to cancel online subscriptions.

Jonathan Corona ·
opinion

Key Strategies for Streamlining Payment Processing Approval

Why is it taking so long to get my account approved? It's frustrating for everyone involved, but it's all part of the process. Over the past year, timelines have stretched to 60 days or more for merchants to complete onboarding, from internal compliance review to banking partner approval and final card brand registration.

Cathy Beardsley ·
opinion

What to Know About Alabama's Regulatory Push on Adult Content

Over the past two years, Alabama has quietly but aggressively transformed itself into one of the most restrictive and unfriendly jurisdictions for the adult entertainment industry. Through the enactment of House Bill 164 and related enforcement mechanisms, the state has layered taxation, compliance burdens and content restrictions in a way that goes far beyond traditional regulation.

Corey D. Silverstein ·
profile

Chaturbate's Emely Zuniga Talks Show Floor Magic and Creator Care

During industry events, you’ll likely find Zuniga gliding through the room, greeting creators, checking details and making sure everyone around her feels taken care of. With her colorful red hair, perfectly done nails and an easygoing, “work bestie” demeanor that instantly puts people at ease, she thrives in the fast-paced environment of conferences and trade shows.

Jackie Backman ·
opinion

What to Know About Deepfakes, Likeness Rights, and Digital Consent

AI is reshaping virtually every sector of the global economy, and the adult industry is no exception. Many adult companies have already explored or adopted AI in content production, and surveys indicate that around 65% have considered implementing AI technologies in their operations.

Christoph Hermes ·
opinion

Key Strategies for Adapting to Stricter PCI Compliance Standards

When it comes to PCI compliance, the days of simply filling out some paperwork and answering a few questions are gone. A casual approach is just not viable anymore.

Jonathan Corona ·
opinion

How to Maximize Value From Your Payment Processing Fees

Regulatory requirements are putting more and more pressure on the adult industry. To stay compliant, merchants need tools that help with content moderation, age verification and fraud solutions. Unfortunately, the fees for those tools are hitting merchants’ bottom lines — including fees charged by payment services providers.

Cathy Beardsley ·
opinion

Understanding Sin Taxes and the Legal Roadblocks Ahead

As of this writing, a bill sits on the desk of Utah’s governor, awaiting his signature to make it state law. That bill includes a provision imposing an excise tax of 2% on adult sites operating in the state.

Corey D. Silverstein ·
Show More