opinion

Another Look at .XXX

My first-glance opinion about the recent resurgence of the .XXX sTLD application by ICM Registry is that powerful forces outside of the adult industry have made the decision that they want it to happen and that nothing short of an intervention by equally powerful forces can stop it. After having made a preliminary assessment of the revised agreement between ICM and ICANN, I am no less fearful for the future autonomy of the adult Internet as we know it than I was before this latest iteration of an agreement, which goes back almost three years. We are not doomed, but we are about to experience a profound change in the level of control outside forces have on our Internet properties.

Since the ICANN board of directors voted in May not to approve ICM's application, ICM Registry and the ICANN staff have been busy negotiating significant changes to the previous agreement behind closed doors. According to a Jan. 5 announcement by ICANN, the registry agreement now contains:

  • A major new section providing specificity with respect to ICM's policymaking and community related obligations;

  • New provisions to ensure that ICANN has concrete and practical mechanisms to enforce the contract; and finally,

  • The Agreement retains all of the standard provisions and appendices contained in ICANN's sTLD agreements.

The statement continues, "These changes, which are unique to the ICM Registry Agreement, substantially enhance ICANN's leverage over the registry operator (ICM) throughout the life of the agreement, and provide robust guarantees that ICM will deliver on the commitments made regarding its operation of the TLD."

And therein lies one of the new rubs. ICANN has been extremely uncomfortable with the level of control and authority IFFOR had on policy oversight of .XXX domains, so much so that, despite ICM's protestations that such doubts were misplaced, ICANN has now reserved for itself an unprecedented level of oversight over every decision that ICM/IFFOR makes, with potential penalties that include termination of the agreement.

To help oversee the space, ICANN has ordered ICM to "engage independent third parties to proactively monitor registrant compliance with registry policies prohibiting child pornography and requiring site labeling."

The labeling of adult websites that come under the control of ICANN/ICM is also a new contractually bound requirement, requiring "clear content labeling by registrants (including labeling of sites to which a user entering the URL for a registrant's triple-X site is automatically redirected)."

To comply with the labeling requirement, ICM has been in substantial discussions with the Internet Content Rating Association (ICRA), which recently changed its name to the Family Online Safety Institute. The founding members of the Institute include, among several other major corporations, AOL, Microsoft, Cisco, British Telecom and Verizon.

Registrants of .XXX domains will have to agree to close monitoring to ensure they are in compliance of IFFOR policies, which could include both manual and automated inspections.

The scheme is a top-down pyramid of authoritative oversight, with ICANN (otherwise known as the U.S. Government) holding the reigns, major corporations somewhere below them developing policy, and ICM stuck between a rock and a hard place, under constant threat of elimination and trying to keep the whole thing together. (It almost makes me feel for them.)

And where are you in all this? Apparently at the bottom, practically voiceless and all but invisible.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

profile

Segpay Marks 20 Years of High-Risk Triumphs

Payment processors are behind-the-scenes players in the world of ecommerce, yet their role is critical. Ensuring secure, seamless transactions while navigating a rapidly changing regulatory landscape requires both technological expertise and business acumen.

Jackie Backman ·
opinion

The SCREEN Test: How to Prepare for Federal Age Verification

For those who are counting, there are now 20 enacted state laws in the United States requiring age verification for viewing online adult content, plus numerous proposed laws in the works. This ongoing barrage has been exhausting for many in the adult industry — and it may be about to escalate in the form of a potential new AV law, this time at the federal level.

Corey D. Silverstein ·
opinion

How to Master Team Dynamics for Business Success

Having the right team in place is everything. Whether getting a startup off the ground and thriving, or safeguarding an established company, the right — or wrong — people can mean the difference between a successful venture and a failed dream.

Juicy Jay ·
opinion

Eight Steps to Fast-Track AI Site Approval for Processing

Artificial intelligence is a hot topic these days. AI technology is speeding up the way we do business across all industries and offers numerous benefits, from automating processes to increasing efficiency and scalability.

Cathy Beardsley ·
opinion

How to Secure High-Risk Transactions With Network Tokenization

Ensuring the security of data as it moves through digital channels is the foundation of safe transactions, and crucial for your success. If your business can’t secure transactions, you’re exposed to myriad processing traumas.

Jonathan Corona ·
profile

WIA Profile: Reba Rocket

As chief operating officer and chief marketing officer of Takedown Piracy, long at the forefront of intellectual property protection in adult entertainment, Rocket is dedicated to safeguarding the livelihoods of content creators and producers while fostering a more ethical and sustainable industry.

Women In Adult ·
opinion

Protecting Content Ownership Rights When Using AI

In today’s digital age, content producers have more tools at their disposal than ever before. Among these tools, artificial intelligence (AI) content generation has emerged as a game changer, enabling creators to produce high-quality content quickly and efficiently.

Corey D. Silverstein ·
opinion

How Payment Orchestration Can Help Your Business

An emerging payment solution is making waves in the merchant world: the payment orchestration platform (POP). It’s quickly gaining traction as a powerful tool for managing online payments — but questions abound.

Cathy Beardsley ·
opinion

Fine-Tuning Refund and Cancellation Policies

For adult websites, managing refunds and cancellations isn’t just about customer service. It’s a crucial factor in maintaining compliance with the regulations of payment processors and payment networks such as Visa and Mastercard.

Jonathan Corona ·
profile

WIA Profile: Laurel Bencomo

Born in Cambridge, England but raised in Spain, Laurel Bencomo initially chose to study business at the University of Barcelona simply because it felt familiar — both of her parents are entrepreneurs. She went on to earn a master’s degree in sales and marketing management at the EADA Business School, while working in events for a group of restaurants in Barcelona.

Women In Adult ·
Show More