opinion

Another Look at .XXX

My first-glance opinion about the recent resurgence of the .XXX sTLD application by ICM Registry is that powerful forces outside of the adult industry have made the decision that they want it to happen and that nothing short of an intervention by equally powerful forces can stop it. After having made a preliminary assessment of the revised agreement between ICM and ICANN, I am no less fearful for the future autonomy of the adult Internet as we know it than I was before this latest iteration of an agreement, which goes back almost three years. We are not doomed, but we are about to experience a profound change in the level of control outside forces have on our Internet properties.

Since the ICANN board of directors voted in May not to approve ICM's application, ICM Registry and the ICANN staff have been busy negotiating significant changes to the previous agreement behind closed doors. According to a Jan. 5 announcement by ICANN, the registry agreement now contains:

  • A major new section providing specificity with respect to ICM's policymaking and community related obligations;

  • New provisions to ensure that ICANN has concrete and practical mechanisms to enforce the contract; and finally,

  • The Agreement retains all of the standard provisions and appendices contained in ICANN's sTLD agreements.

The statement continues, "These changes, which are unique to the ICM Registry Agreement, substantially enhance ICANN's leverage over the registry operator (ICM) throughout the life of the agreement, and provide robust guarantees that ICM will deliver on the commitments made regarding its operation of the TLD."

And therein lies one of the new rubs. ICANN has been extremely uncomfortable with the level of control and authority IFFOR had on policy oversight of .XXX domains, so much so that, despite ICM's protestations that such doubts were misplaced, ICANN has now reserved for itself an unprecedented level of oversight over every decision that ICM/IFFOR makes, with potential penalties that include termination of the agreement.

To help oversee the space, ICANN has ordered ICM to "engage independent third parties to proactively monitor registrant compliance with registry policies prohibiting child pornography and requiring site labeling."

The labeling of adult websites that come under the control of ICANN/ICM is also a new contractually bound requirement, requiring "clear content labeling by registrants (including labeling of sites to which a user entering the URL for a registrant's triple-X site is automatically redirected)."

To comply with the labeling requirement, ICM has been in substantial discussions with the Internet Content Rating Association (ICRA), which recently changed its name to the Family Online Safety Institute. The founding members of the Institute include, among several other major corporations, AOL, Microsoft, Cisco, British Telecom and Verizon.

Registrants of .XXX domains will have to agree to close monitoring to ensure they are in compliance of IFFOR policies, which could include both manual and automated inspections.

The scheme is a top-down pyramid of authoritative oversight, with ICANN (otherwise known as the U.S. Government) holding the reigns, major corporations somewhere below them developing policy, and ICM stuck between a rock and a hard place, under constant threat of elimination and trying to keep the whole thing together. (It almost makes me feel for them.)

And where are you in all this? Apparently at the bottom, practically voiceless and all but invisible.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

How Detailed Receipts Build Consumer Trust and Reduce Chargeback

When was the last time you bought something online? Chances are you looked for the confirmation almost immediately. Did the transaction go through? Does it show what you bought? Were you charged correctly? And if there's a problem, who can you contact?

Cathy Beardsley ·
opinion

What Adult Platforms Should Know About the EU AI Act

The European Union's Artificial Intelligence Act is now largely in force, creating new obligations for adult platforms using AI for content creation, performer verification, age estimation, moderation and other functions.

Corey Silverstein ·
opinion

How Native Spanish Speakers Help Pleasure Brands Expand Across Latin America

Latin America's Spanish-speaking markets represent an exciting growth opportunity for the pleasure products industry. Across the region, conversations about sexual wellness are becoming more open, specialty retailers are expanding their assortments and shoppers are seeking products that reflect their lifestyles and values.

Rin Musick ·
opinion

Why Retail Expertise Is Essential When AI Tools Analyze Store Data

Somewhere in one of our stores, someone scanned a barcode into a quantity field. The number entered was 8,388,607. At $19.99 per unit, that made a single line item worth roughly $167 million. The number was so large that the import failed immediately.

Zondre Watson ·
profile

Vendo CEO Mitch Platt Reflects on 20 Years of Lessons and Evolution

More than 20 years ago, three entrepreneurs in Barcelona began gathering over beers to pitch, dissect and routinely destroy one another's business ideas. The ritual was simple: One person arrived with a concept, while the other two tried to expose every weakness. Any proposal that survived earned another look. Most did not.

Jackie Backman ·
opinion

How to Avoid the Hidden Risks of AI-Generated Legal Documents

Artificial intelligence can write a contract in seconds, but that does not mean it can write the contract your business actually needs. Across the adult industry, operators, creators and producers are increasingly using generative AI to prepare model releases, performer agreements, privacy policies, takedown notices, employment documents and responses to regulators. The appeal is obvious: Legal work is expensive, AI is fast and the resulting document often looks impressively professional. That polished appearance is exactly what makes the practice dangerous.

Corey Silverstein ·
opinion

How Rolling Reserves Affect Cash Flow and Merchant Stability

You log in to your payment processor’s dashboard, discover they are withholding 10% of your sales, and immediately assume something has gone wrong. In reality, everything is working exactly as intended.

Jonathan Corona ·
opinion

What Federal Age Verification Could Mean for Adult Websites

Our industry has grappled with a patchwork of confusing and burdensome state age verification laws for the past couple of years. But that landscape could change quickly after the House passed the Kids Internet and Digital Safety (KIDS) Act (H.R. 7757) by a vote of 267-117, marking a significant federal step into this space.

Lawrence G. Walters ·
opinion

The Website Footer Requirements Every Adult Merchant Should Know

Since I started in this business 25 years ago, I've watched website footers evolve from a simple collection of links designed to help with SEO into important tools for meeting compliance and regulatory requirements, improving the customer experience and reducing chargebacks.

Cathy Beardsley ·
opinion

Why E-Payment Diversification Matters for Merchant Stability

Match payment methods to your customers. Look at where your customers are located, how they prefer to pay and which products they purchase. A business with significant European traffic may benefit from SEPA or Pay by Bank, while a subscription-based business may prioritize ACH or cryptocurrency. Add the payment methods your customers are most likely to use, as not every option is available.

Jonathan Corona ·
Show More