We’ve been watching events with almost baited breath here at Cherry HQ over the last month and take our hats off to our friends at MiKandi. They’ve done a great marketing campaign here, being lucky enough to be U.S.-based developers (the credentials needed to obtain a pair of Google Glasses) and posting their arrival on the MiKandi blog.
But hold on a minute, something doesn’t quite add up here. It would seem logical that Google would continue to follow protocol with their grading policy (i.e. bikini, glamour content only), so why would they send a self-proclaimed adult app store a pair of Google Glasses?
What I don’t get is that if MiKandi is the place to sell adult apps and Google don’t allow anything spicier than your average beachwear collection, who wouldn’t predict that Google would act, not only swiftly, but very publically, when press coverage about the app hit the global media?
Shortly after, we started to see an array of press releases from the Seattle store saying they were just “days away from releasing the first Google Glass App!” The adult industry trade press was all over the news like baby oil over a scantily clad porn star.
And not to put a finer point on it, this interest was encouraging to see, it’s the first mobile product that seems to have captured the industry’s imagination with any degree.
Finally, the hallowed day arrived and news came that they’d done it. Tits & Glass was officially the first adult product available. Part of me felt a rush of satisfaction. After all, it’s the first time in about 15 years, that adult has returned to its former glory of being first to market with commercially based solutions for new media channels, something they have whole heartedly missed with mobile.
However, what I don’t get is that if MiKandi is the place to sell adult apps and Google don’t allow anything spicier than your average beachwear collection, who wouldn’t predict that Google would act, not only swiftly, but very publically, when press coverage about the app hit the global media? Which is exactly what they did.
We’re not talking about a simple app where a pretty girl????s boobies wobble when you touch them – an innocent app that was among the 5,000 that Steve Jobs and his gang got their knickers in a twist about and deleted in one controversial swipe three years ago. Nope, we’re talking about a product that would directly lead users to a hardcore movie theater app!
Hmmmm, obviously goes against desirable brand association for Google, does it not?
So, despite loving the guys at MiKandi and really admiring their crusade to provide our loyal customers with the next generation of porn pleasures, I believe they absolutely knew that Google were going to bin their efforts before they even started this project, so this is nothing more than a very slick and timely marketing campaign.