xbiz world
xbiz premiere

Retargeting Revenue

Retargeting is a concept now widely used within the mainstream online advertising. However, it is still pretty much unknown for advertisers and marketers in the adult industry. For some reason, the adult industry is by far the most innovative in certain technologies and two years late on others. Time to change!

If you are not familiar with this advertising method, it is actually pretty simple and you must definitely have already been “retargeted” when browsing websites. The idea is simple. Imagine you are browsing an online shop, and see a nice flat TV that would fit perfectly in your living room. You add it to your shopping cart and proceed to the payment page but that’s when you hear your wife calling you downstairs, “Honeeey, the hamburgers are ready!” and hamburgers can’t wait. You close your browser and get ready for some serious meat. The old TV will do for now.

The goal of retargeting is to keep your brand visible for these high potential users and bring them back to your website until they are ready to buy.

Two days later, you are having your morning coffee, reading your favourite online news site and boom, there is a banner advertising, offering you the flat TV you liked! Turns out you now have more time to complete this purchase, you click on the ad, get your credit card and purchase it.

What data tells us is that only 2 percent of potential buyers complete their purchase on the first visit. The 98 percent remaining are potential clients but will only complete the purchase process in another visit. Actually, the average is seven visits.

The goal of retargeting is to keep your brand visible for these high potential users and bring them back to your website until they are ready to buy.

It is not rare to see conversion rates up to 500 percent better than standard advertising campaigns. With very high ROI for the advertisers.

ExoClick is the first and only advertising network to offer this feature in porn. With 1.7 Billion ad impressions a day, the potential for retargeting campaigns is huge. A lot of advertisers have started using it, from VOD sites to online dating, webcams and men health products.

If you are wondering if retargeting could be a good fit for your product, stop wondering and just test it, you will most probably be amazed by the results. Retargeting is very easy to implement, there is no extra cost and it can increase the overall ROI of your media buys very significantly, giving you a huge competitive advantage. Remember, if you don’t do it, your competitors will.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

How to Convert Fans Through Scarcity and Exclusivity

Nothing sparks fans’ ongoing desire in the long term like making them feel personally prioritized. It gives them a sense of belonging and sparks a level of loyalty that goes far beyond just loving your work. Forging that degree of connection, however, requires knowing how to employ two key tactics: scarcity and exclusivity.

Sara Stars ·
opinion

How to Reinvest Back Into Your Creator Business

Early in their careers, most creators necessarily focus on survival. Money goes toward basic expenses, equipment upgrades and keeping content flowing. Once income becomes more consistent, however, it’s time to begin thinking about growth and sustainability. How can you build something that lasts beyond the next release or trend?

Megan Stokes ·
profile

Stripchat's Jessica on Building Creator Success, One Step at a Time

At most industry events, the spotlight naturally falls on the creators whose personalities light up screens and social feeds. Behind the booths, parties and perfectly timed photo ops, however, there is someone else shaping the experience.

Jackie Backman ·
opinion

Inside the OCC's Debanking Review and Its Impact on the Adult Industry

For years, adult performers, creators, producers and adjacent businesses have routinely had their access to basic financial services curtailed — not because they are inherently higher-risk customers, but because a whole category of lawful work has long been treated as unacceptable.

Corey Silverstein ·
opinion

How to Build Operational Resilience Into Your Payment Ecosystem

Over the past year, we’ve watched adult merchants weather a variety of disruptions and speedbumps. Some even lost entire revenue streams overnight — simply because they relied too heavily on a single cloud provider that suffered an outage, lacked sufficient redundancy and failover, or otherwise fell short when it came to making sure their business was protected in case of unwelcome surprises.

Cathy Beardsley ·
opinion

Building a Stronger Strategy Against Card-Testing Bots

It’s a scenario every high-risk merchant dreads. You wake up one morning, check your dashboard and see a massive spike in transaction volume. For a fleeting moment, you’re excited at the premise that something went viral — but then reality sets in. You find thousands of transactions, all for $0.50 and all declined.

Jonathan Corona ·
opinion

A Creator's Guide to Starting the Year With Strong Financial Habits

Every January brings that familiar rush of new ideas and big goals. Creators feel ready to overhaul their content, commit to new posting schedules and jump on fresh opportunities.

Megan Stokes ·
profile

Jak Knife on Turning Collaboration and Consistency Into a Billion Views

What started as a private experiment between two curious lovers has grown into one of the most-watched creator catalogs on Pornhub. Today, with more than a billion views and counting, Jak Knife ranks among the top 20 performers on the site. It’s a milestone he reached not through overnight virality or manufactured hype, but through consistency, collaboration—and a willingness to make it weird.

Jackie Backman ·
opinion

Pornnhub's Jade Talks Trust and Community

If you’ve ever interacted with Jade at Pornhub, you already know one thing to be true: Whether you’re coordinating an event, confirming deliverables or simply trying to get an answer quickly, things move more smoothly when she’s involved. Emails get answered. Details are confirmed. Deadlines don’t drift. And through it all, her tone remains warm, friendly and grounded.

Women In Adult ·
opinion

Outlook 2026: Industry Execs Weigh In on Strategy, Monetization and Risk

The adult industry enters 2026 at a moment of concentrated change. Over the past year, the sector’s evolution has accelerated. Creators have become full-scale businesses, managing branding, compliance, distribution and community under intensifying competition. Studios and platforms are refining production and business models in response to pressures ranging from regulatory mandates to shifting consumer preferences.

Jackie Backman ·
Show More