opinion

The Swift and Quiet Death of AB 847

On June 23, California Assemblywoman Mary Salas, D-San Diego, amended an existing bill that sought to levy a 20 percent tax on adult entertainment — specifically brick-and- mortar stores, including gentlemen’s clubs. The bill went up for a vote before the Assembly Revenue and Tax committee July 6.

Our lobbyist Ignacio Hernandez contacted me and we began working on a strategy to kill the bill. We asked FSC board chairman and First Amendment attorney Jeffrey Douglas to write a legal briefing on the unconstitutionality of a tax on adult entertainment, specifically as it was stated in AB 847. Jeffrey donated his time and skill in the development of that brief and it was in Ignacio’s hands within two days.

Our lobbyist worked diligently speaking to members of the committee and disseminating information about the bill and information our attorneys put together about its unconstitutionality. He worked to make sure that other organizations would oppose and speak up. Moreover, he worked to make sure that those who would normally support the bill stayed quiet. As a result, no law enforcement supported the bill and on the day of the hearing FSC sat side by side with the MPAA testifying in opposition.

Shelley Lubben, an ex-performer who now makes her living opposing the industry representing an organization called the Pink Cross, testified that the industry is wrought with prostitution, slavery, drug deals, HIV, meth addicts, murder and suicide. As my blood pressure skyrocketed, Ignacio coached me to stay calm and to put forth a reasoned and professional response. When it came time for our testimony, we were able to paint a very different picture of the industry as well as articulate the unconstitutionality of the bill and its threat to the California economy.

When all was said and done, the swing vote was Assembly Member Saldana. She had previously taken a position in support of the bill but changed her vote and the bill was defeated before it even got out of committee. When Ignacio asked Assembly Member Saldana what changed her mind she said that she had read our materials, there was no law enforcement supporting the bill and that Ms. Lubben was way over the top.

This is how your trade association prefers to lobby. It is cost effective, professional and gets the job done. Most of the work we do is done behind the scenes and you will never hear about it.

It looks like we are out of the woods for the time being, but there will be other legislators and other bills.

Ignacio is our guy in Sacramento and we have endless number of weapons in our arsenal, Joan Irvine at ASACP, Sharon Mitchell from AIM, Nina Hartley, Stormy Daniels, Kayden Kross, Mary Carey and a number of other performers, a variety of generous and supportive First Amendment attorneys, but most importantly, our members. Your financial support, and willingness to contact your legislators when asked, has been paramount in blocking damaging legislation.

The night AB 847 died in committee I was so excited that I wrote on my Facebook page, “Read my lips, No New Taxes…on adult entertainment.” The next morning I woke up to that statement as a headline to the article about the bill’s defeat. Note to self, everybody is on Facebook all the time! To tell you the truth I was glad that the statement went out before I had the opportunity to draft something more professional. I was excited and I wanted everyone to share in that.

The gift of that day for me was that I stood before California legislators who had just heard lie after lie about our industry and I got to tell the truth about adult entertainment. They could see the pride I felt in representing our vital and vibrant industry and with Ignacio’s work and the help of our friend organizations, they got it right!

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

Breaking Down HB 805 and How it Affects the Adult Industry

North Carolina House Bill 805 was enacted July 29, after the state legislature overrode Governor Josh Stein’s veto. The provisions that relate to the adult industry, imposing requirements for age verification, consent and content removal, are scheduled to become effective Dec. 1. Platforms have until then to update their policies and systems to comply with the new regulations.

Corey D. Silverstein ·
opinion

Staying Compliant With Payment Standards Across Europe and Australia

So, you’ve got your eye on international growth. Smart move. No matter where adult-industry merchants operate, however, one requirement remains consistent: regulatory compliance. This isn’t just a legal checkbox — it’s a critical component of keeping payments flowing and business operations intact.

Jonathan Corona ·
opinion

How to Avoid Copyright Pitfalls When Using Music in Adult Content

When creating an adult video, bringing your vision to life often means assembling just the right ingredients — including the right music. However, adding music to adult content can raise complex legal and ethical issues.

Lawrence G. Walters ·
opinion

New Visa Rules Adult Merchants Need to Know

In December 2024, I shared an update on the upcoming rollout of Visa’s Acquirer Monitoring Program, also known as VAMP. The final version went into effect in June, and enforcement will begin in October. With just a month to go, now is the time to review what’s changing and how to stay compliant.

Cathy Beardsley ·
profile

Dan Leal Talks Balance, Business and Daily Rituals

“We were in a big field, and I hopped off a little ledge to cut through some grass, and my knee just gave out,” he explains. “I thought it was my calf because I’d torn my calf muscle back in December, but I had an MRI that confirmed a torn ACL.”

Jeff Dana ·
profile

Sarah Illustrates Spins Chill Vibes Into Viral Fame

Lounging in her sunny SoCal backyard in between content shoots, with her hair swept into a no-fuss ponytail and the sun dappling her shoulders, Sarah Illustrates looks every bit the hot mom next door — because, well, she is. The kind of mom who bakes fresh bread on the weekends, juggles dance recitals and baseball games, and delights in life’s simpler joys, like family time and trips to Target.

Jackie Backman ·
opinion

WIA Profile: Lainie Speiser

With her fiery red hair and a laugh that practically hugs you, Lainie Speiser is impossible to miss. Having repped some of adult’s biggest stars during her 30-plus years in the business, the veteran publicist is also a treasure trove of tales dating back to the days when print was king and social media not even a glimmer in the industry’s eye.

Women in Adult ·
opinion

Fighting Back Against AI-Fueled Fake Takedown Notices

The digital landscape is increasingly being shaped by artificial intelligence, and while AI offers immense potential, it’s also being weaponized. One disturbing trend that directly impacts adult businesses is AI-powered “DMCA takedown services” generating a flood of fraudulent Digital Millennium Copyright Act (DMCA) notices.

Corey D. Silverstein ·
opinion

Building Seamless Checkout Flows for High-Risk Merchants

For high-risk merchants such as adult businesses, crypto payments are no longer just a backup plan — they’re fast becoming a first choice. More and more businesses are embracing Bitcoin and other digital currencies for consumer transactions.

Jonathan Corona ·
opinion

What the New SCOTUS Ruling Means for AV Laws and Free Speech

On June 27, 2025, the United States Supreme Court handed down its landmark decision in Free Speech Coalition v. Paxton, upholding Texas’ age verification law in the face of a constitutional challenge and setting a new precedent that bolsters similar laws around the country.

Lawrence G. Walters ·
Show More