opinion

Expounding on Expectations

For some readers, the questions of "why would an adult industry trade publication want to run an article on 'expectations' and why should I care about it?" will be natural ones. The simple reasons include the facts that while we all deal with expectations on both personal and professional levels, the way in which we handle them can dramatically impact both our profitability at work – and our happiness at home – making a closer look at the subject a matter of "good business."

We all have expectations of one sort or another in our lives; starting with the most basic assumption that we will continue breathing from minute-to-minute and indeed wake up the following morning. The problem is that one day we'll be wrong and there will be no "tomorrow." And so goes all of our expectations; while it's nice to wish, plan or hope that some situation or another will turn out exactly as we want it to, rarely does this happen – and often for reasons well beyond our control.

Personal and Professional Expectations
Two different areas of common expectations are those that surround our personal and professional lives: On a personal level, the things that we as people expect from one another can include a range of actions (or in-actions) from "common human decency" and kindness to violence or apathy – and beyond – with these expectations all based upon our own past experiences in dealing with others. For example, if people have usually been kind and decent to you, it stands to reason that you will expect most people to treat you that way; whereas if most folks have shown you only negative behaviors, then you will understandably come to expect the worst in (and from) other people.

Do you have the right to expect anything? Besides expectations of death and taxes, people have the right to expect to get what they pay for. This expectation is the foundation of all business relationships and when these expectations aren't met, trouble can't be too far away. Conversely, when a person or company exceeds expectations, stronger and more profitable business relationships are easy to forge.

For example, a webmaster purchasing content that its provider claims to be licensed and '2257-compliant could reasonably expect that copies of all of the necessary documents would be included. Likewise, a webmaster purchasing hosting should expect his website to always be "available" and running at an acceptable speed, and when his or her needs turn to design work, the webmaster should expect the job to be done on schedule, on budget, and with an acceptable level of quality.

The list of examples is endless, as is the list of reasons why these expectations aren't always met – or why they were exceeded.

Satisfaction and Disappointment
Having expectations leads to one of two outcomes; either satisfaction or disappointment – and this outcome, rarely being absolute, is typically marked by being seen as a "more or less" situation, as in "I'm fairly satisfied with the way this turned out," or "I'm kind of dissatisfied with the way this is going..."

While the outcome of many situations for which we might have reasonable expectations is often beyond our control, what is within our control is the way in which we respond to these different outcomes. Although advice on dealing with exceeded expectations is easy to give (and to take), and can simply be stated as "reward it with generosity and praise," dealing with un-met expectations is more problematic.

Part of this problem is the sensitivity of the relationships, both personal and professional, that make up the parties to expectation.

With personal relationships where "feelings" may be hurt when one party expresses disappointment in another, it's important to prevent your disappointment from being compounded by your response to being disappointed. Whenever possible, looking for solutions to any problems that might have led to your disappointment, rather than simply focusing on the problems and trying to assign "blame," is a much better use of resources that might also preserve valuable relationships. The same can be said for professional relationships, that despite occasional hiccups, are worth maintaining: Remember, there's no profit in burning bridges.

Some expectations are the result of miscommunications and misunderstandings. Some the result of selfishness or other emotional reasons. Many are mutual, reasonable and prudent. Some are even contractually obligated. Regardless of the nature of our expectations, we should always focus on improving their outcomes and the way in which we show our satisfaction – or disappointment – with the way in which our expectations play out.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

WIA Profile: Lainie Speiser

With her fiery red hair and a laugh that practically hugs you, Lainie Speiser is impossible to miss. Having repped some of adult’s biggest stars during her 30-plus years in the business, the veteran publicist is also a treasure trove of tales dating back to the days when print was king and social media not even a glimmer in the industry’s eye.

Women in Adult ·
opinion

Fighting Back Against AI-Fueled Fake Takedown Notices

The digital landscape is increasingly being shaped by artificial intelligence, and while AI offers immense potential, it’s also being weaponized. One disturbing trend that directly impacts adult businesses is AI-powered “DMCA takedown services” generating a flood of fraudulent Digital Millennium Copyright Act (DMCA) notices.

Corey D. Silverstein ·
opinion

Building Seamless Checkout Flows for High-Risk Merchants

For high-risk merchants such as adult businesses, crypto payments are no longer just a backup plan — they’re fast becoming a first choice. More and more businesses are embracing Bitcoin and other digital currencies for consumer transactions.

Jonathan Corona ·
opinion

What the New SCOTUS Ruling Means for AV Laws and Free Speech

On June 27, 2025, the United States Supreme Court handed down its landmark decision in Free Speech Coalition v. Paxton, upholding Texas’ age verification law in the face of a constitutional challenge and setting a new precedent that bolsters similar laws around the country.

Lawrence G. Walters ·
opinion

What You Need to Know Before Relocating Your Adult Business Abroad

Over the last several months, a noticeable trend has emerged: several of our U.S.-based merchants have decided to “pick up shop” and relocate to European countries. On the surface, this sounds idyllic. I imagine some of my favorite clients sipping coffee or wine at sidewalk cafés, embracing a slower pace of life.

Cathy Beardsley ·
profile

WIA Profile: Salima

When Salima first entered the adult space in her mid-20s, becoming a power player wasn’t even on her radar. She was simply looking to learn. Over the years, however, her instinct for strategy, trust in her teams and commitment to creator-first innovation led her from the trade show floor to the executive suite.

Women in Adult ·
opinion

How the Interstate Obscenity Definition Act Could Impact Adult Businesses

Congress is considering a bill that would change the well-settled definition of obscenity and create extensive new risks for the adult industry. The Interstate Obscenity Definition Act, introduced by Sen. Mike Lee, makes a mockery of the First Amendment and should be roundly rejected.

Lawrence G. Walters ·
opinion

What US Sites Need to Know About UK's Online Safety Act

In a high-risk space like the adult industry, overlooking or ignoring ever-changing rules and regulations can cost you dearly. In the United Kingdom, significant change has now arrived in the form of the Online Safety Act — and failure to comply with its requirements could cost merchants millions of dollars in fines.

Cathy Beardsley ·
opinion

Understanding the MATCH List and How to Avoid Getting Blacklisted

Business is booming, sales are steady and your customer base is growing. Everything seems to be running smoothly — until suddenly, Stripe pulls the plug. With one cold, automated email, your payment processing is shut down. No warning, no explanation.

Jonathan Corona ·
profile

WIA Profile: Leah Koons

If you’ve been to an industry event lately, odds are you’ve heard Leah Koons even before you’ve seen her. As Fansly’s director of marketing, Koons helps steer one of the fastest-growing creator platforms on the web.

Women in Adult ·
Show More