profile

WIA Profile: NSCash Rhonda

How did you get into this? What in your background prepared you for what you're doing now?

I actually started doing costume and wardrobe for adult movies 12 plus years ago. I was working for September when she was a major costume designer. In 1997 I worked for Babenet before they went debunked and later transitioned to Net Video Girls in my first job doing actual web related work. It was there that I was introduced to Sean Holland (Vice President of Internet Marketing for NSCash) and a couple of years later found myself making what would be the most pivotal move of my career; taking a job with NSCash. I refer to it as the most pivotal move of my career because it is here at NSCash that I have learned most of my skills. Sean has taught me many things but most importantly, I have learned how to help run a successful program.

I'm a bad ass

NSCash has been my opportunity to become what I termed a "jerk of all trades." I do everything from affiliate relations, to customer service, to support for our New Sensations/Digital Sin sales staff. It really has been such a privilege to be a part of a company that sustains its position as a leader, especially in economic times like these.

What changes have affected your work since you began it?

Being in the industry for over 14 years now has given me a unique perspective. I have seen the industry go from video being king to now the Internet taking things in a direction we in adult have never seen before. My years of experience have taught me to stay on top of what's current, keep myself informed and educated about the trends, and always keep your eyes open for the next big thing.

What do you see as the challenges to working in adult and how do you overcome them?

The biggest challenge I face daily in online adult is the policing of tube sites and torrents that are distributing our content illegally. Our age of technology and the Internet has become one of the greatest assets and one of the biggest downfalls of our industry. It helps us to promote our product while simultaneously aiding "thieves" in distributing our product illegally and free of charge. It literally hurts my heart to see the amount of illegal adult material distributed. We police these sites and have this content removed constantly but for every one that is removed there are 25 new ones that will pop up. Although there may not be a solution at this very moment to end the pirating, I do believe that the industry will ultimately trend to a place where we co-exist with the tube sites while continuing to increase our profitability.

Does your work affect your personal life?

I tend to keep my work and personal life extremely separate as a way of keeping myself balanced. The majority of my friends are not in the industry so my personal time is often spent with them.

Do you have a personal motto or slogan that you follow?

That which does not kill you only makes you stronger! I say that because I have a lot of adversities against me. I can hold my own and I have held my own for many years; to the point where I have become known for it. This is a sink or swim world and I'm not sinking! Basically I'm a bad ass and I wear really big boots so don't mess with me! LOL

Each month, industry news media organization XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of the industry's most influential female executives.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

WIA Profile: Lainie Speiser

With her fiery red hair, thick-framed glasses and a laugh that practically hugs you, Lainie Speiser is impossible to miss. Having repped some of adult’s biggest stars during her 30-plus years in the business, the veteran publicist is also a treasure trove of tales dating back to the days when print was king and social media not even a glimmer in the industry’s eye.

Women in Adult ·
opinion

Fighting Back Against AI-Fueled Fake Takedown Notices

The digital landscape is increasingly being shaped by artificial intelligence, and while AI offers immense potential, it’s also being weaponized. One disturbing trend that directly impacts adult businesses is AI-powered “DMCA takedown services” generating a flood of fraudulent Digital Millennium Copyright Act (DMCA) notices.

Corey D. Silverstein ·
opinion

Building Seamless Checkout Flows for High-Risk Merchants

For high-risk merchants such as adult businesses, crypto payments are no longer just a backup plan — they’re fast becoming a first choice. More and more businesses are embracing Bitcoin and other digital currencies for consumer transactions.

Jonathan Corona ·
opinion

What the New SCOTUS Ruling Means for AV Laws and Free Speech

On June 27, 2025, the United States Supreme Court handed down its landmark decision in Free Speech Coalition v. Paxton, upholding Texas’ age verification law in the face of a constitutional challenge and setting a new precedent that bolsters similar laws around the country.

Lawrence G. Walters ·
opinion

What You Need to Know Before Relocating Your Adult Business Abroad

Over the last several months, a noticeable trend has emerged: several of our U.S.-based merchants have decided to “pick up shop” and relocate to European countries. On the surface, this sounds idyllic. I imagine some of my favorite clients sipping coffee or wine at sidewalk cafés, embracing a slower pace of life.

Cathy Beardsley ·
profile

WIA Profile: Salima

When Salima first entered the adult space in her mid-20s, becoming a power player wasn’t even on her radar. She was simply looking to learn. Over the years, however, her instinct for strategy, trust in her teams and commitment to creator-first innovation led her from the trade show floor to the executive suite.

Women in Adult ·
opinion

How the Interstate Obscenity Definition Act Could Impact Adult Businesses

Congress is considering a bill that would change the well-settled definition of obscenity and create extensive new risks for the adult industry. The Interstate Obscenity Definition Act, introduced by Sen. Mike Lee, makes a mockery of the First Amendment and should be roundly rejected.

Lawrence G. Walters ·
opinion

What US Sites Need to Know About UK's Online Safety Act

In a high-risk space like the adult industry, overlooking or ignoring ever-changing rules and regulations can cost you dearly. In the United Kingdom, significant change has now arrived in the form of the Online Safety Act — and failure to comply with its requirements could cost merchants millions of dollars in fines.

Cathy Beardsley ·
opinion

Understanding the MATCH List and How to Avoid Getting Blacklisted

Business is booming, sales are steady and your customer base is growing. Everything seems to be running smoothly — until suddenly, Stripe pulls the plug. With one cold, automated email, your payment processing is shut down. No warning, no explanation.

Jonathan Corona ·
profile

WIA Profile: Leah Koons

If you’ve been to an industry event lately, odds are you’ve heard Leah Koons even before you’ve seen her. As Fansly’s director of marketing, Koons helps steer one of the fastest-growing creator platforms on the web.

Women in Adult ·
Show More