educational

Choosing a Business Entity

The type of entity you choose for your business is important not only for tax reasons but also for purposes of investment from third parties — and an eventual sale.

What types of entities are there? A business may be formed as a C-corporation, an S-corporation, a partnership, a limited liability company, a limited liability partnership and a sole roprietorship.

The type of entity determines how the entity and its owners are taxed. The choice of entity will also determine how investors are able to contribute to the business and take back a return on their investments. To reduce costs (legal and accounting and time), it is important to choose the best entity for your business.

How does a business choose the most optimal entity type? The choice should be based on the goals of the owner(s). As such, we have broken down the different entities based on broad, but common, goals.

1) No investors, one level of tax:

A sole proprietorship or LLC allows for one level of tax on the owner and is reported on the Form 1040, Schedule C. The ownership of the company is fully disclosed; this makes sense for smaller businesses. The LLC also provides legal liability protection, thus creating a layer between the business and the owner.

2) More than one owner, no outside investors:

An LLC, S-corp, partnership or LLP are flow-throughs for tax purposes, which means that each owner pays tax on the business's income on their individual tax returns and the entity does not pay tax on its own, thus providing one level of tax. Expenses are not disclosed on the individual's return, resulting in less of a chance that the owners will be audited.

An S-corp is a C-corp that makes an election which allows it to be taxed only at the individual level. However, an S-corp cannot have preferred stock and is therefore not a good choice if there will be venture capital investors.

3) More than one owner with outside (venture capital or public) investors:

In this situation, a C-corp is the traditional company that is set up under state law. The company is taxed and then the owners are taxed again when a dividend is paid out – thus double taxation. This is much more costly in terms of overall return if dividends are actually paid.

The state in which a company is established does not influence the state of taxation where it operates. Thus, if the company operates in California and was set up in Nevada, the company will still pay tax in California. Often Delaware is used as the state of incorporation, because Delaware has the oldest corporate law and if the possibility exists of the company going public, this is the state of choice. But if the company is not going public and is operating in California, California should be used as the state of incorporation.

Venture capitalists will invest in C-corps via convertible, preferred stock, as this allows for a round of financing to be completed quickly and efficiently, without creating a separate tax event on the investment. Overall, however, C-corps do not make sense if there will not be venture capital money or the company will not go public.

The choice of entity to use for a business is best decided in consultation with either an accountant or a lawyer who understands your business and goals. As mentioned previously, it is costly and time-consuming to redo an initial set up because the process was done improperly to start with.

Also, once set up, it is important to maintain the corporate minutes and adhere to the bylaws or operating agreements such that a lawsuit cannot "pierce the corporate veil."

Montage Services Inc. provides international and domestic tax consulting and advisory services, primarily for corporations. To inquire about a particular tax issue or seek consulting services, contact Scott Wentz, managing director, at (415) 963-4016 or scott@montage-services.com.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

How to Convert Fans Through Scarcity and Exclusivity

Nothing sparks fans’ ongoing desire in the long term like making them feel personally prioritized. It gives them a sense of belonging and sparks a level of loyalty that goes far beyond just loving your work. Forging that degree of connection, however, requires knowing how to employ two key tactics: scarcity and exclusivity.

Sara Star ·
opinion

How to Reinvest Back Into Your Creator Business

Early in their careers, most creators necessarily focus on survival. Money goes toward basic expenses, equipment upgrades and keeping content flowing. Once income becomes more consistent, however, it’s time to begin thinking about growth and sustainability. How can you build something that lasts beyond the next release or trend?

Megan Stokes ·
profile

Stripchat's Jessica on Building Creator Success, One Step at a Time

At most industry events, the spotlight naturally falls on the creators whose personalities light up screens and social feeds. Behind the booths, parties and perfectly timed photo ops, however, there is someone else shaping the experience.

Jackie Backman ·
opinion

Inside the OCC's Debanking Review and Its Impact on the Adult Industry

For years, adult performers, creators, producers and adjacent businesses have routinely had their access to basic financial services curtailed — not because they are inherently higher-risk customers, but because a whole category of lawful work has long been treated as unacceptable.

Corey Silverstein ·
opinion

How to Build Operational Resilience Into Your Payment Ecosystem

Over the past year, we’ve watched adult merchants weather a variety of disruptions and speedbumps. Some even lost entire revenue streams overnight — simply because they relied too heavily on a single cloud provider that suffered an outage, lacked sufficient redundancy and failover, or otherwise fell short when it came to making sure their business was protected in case of unwelcome surprises.

Cathy Beardsley ·
opinion

Building a Stronger Strategy Against Card-Testing Bots

It’s a scenario every high-risk merchant dreads. You wake up one morning, check your dashboard and see a massive spike in transaction volume. For a fleeting moment, you’re excited at the premise that something went viral — but then reality sets in. You find thousands of transactions, all for $0.50 and all declined.

Jonathan Corona ·
opinion

A Creator's Guide to Starting the Year With Strong Financial Habits

Every January brings that familiar rush of new ideas and big goals. Creators feel ready to overhaul their content, commit to new posting schedules and jump on fresh opportunities.

Megan Stokes ·
profile

Jak Knife on Turning Collaboration and Consistency Into a Billion Views

What started as a private experiment between two curious lovers has grown into one of the most-watched creator catalogs on Pornhub. Today, with more than a billion views and counting, Jak Knife ranks among the top 20 performers on the site. It’s a milestone he reached not through overnight virality or manufactured hype, but through consistency, collaboration—and a willingness to make it weird.

Jackie Backman ·
opinion

Pornnhub's Jade Talks Trust and Community

If you’ve ever interacted with Jade at Pornhub, you already know one thing to be true: Whether you’re coordinating an event, confirming deliverables or simply trying to get an answer quickly, things move more smoothly when she’s involved. Emails get answered. Details are confirmed. Deadlines don’t drift. And through it all, her tone remains warm, friendly and grounded.

Women In Adult ·
trends

Outlook 2026: Industry Execs Weigh In on Strategy, Monetization and Risk

The adult industry enters 2026 at a moment of concentrated change. Over the past year, the sector’s evolution has accelerated. Creators have become full-scale businesses, managing branding, compliance, distribution and community under intensifying competition. Studios and platforms are refining production and business models in response to pressures ranging from regulatory mandates to shifting consumer preferences.

Jackie Backman ·
Show More