educational

Choosing a Business Entity

The type of entity you choose for your business is important not only for tax reasons but also for purposes of investment from third parties — and an eventual sale.

What types of entities are there? A business may be formed as a C-corporation, an S-corporation, a partnership, a limited liability company, a limited liability partnership and a sole roprietorship.

The type of entity determines how the entity and its owners are taxed. The choice of entity will also determine how investors are able to contribute to the business and take back a return on their investments. To reduce costs (legal and accounting and time), it is important to choose the best entity for your business.

How does a business choose the most optimal entity type? The choice should be based on the goals of the owner(s). As such, we have broken down the different entities based on broad, but common, goals.

1) No investors, one level of tax:

A sole proprietorship or LLC allows for one level of tax on the owner and is reported on the Form 1040, Schedule C. The ownership of the company is fully disclosed; this makes sense for smaller businesses. The LLC also provides legal liability protection, thus creating a layer between the business and the owner.

2) More than one owner, no outside investors:

An LLC, S-corp, partnership or LLP are flow-throughs for tax purposes, which means that each owner pays tax on the business's income on their individual tax returns and the entity does not pay tax on its own, thus providing one level of tax. Expenses are not disclosed on the individual's return, resulting in less of a chance that the owners will be audited.

An S-corp is a C-corp that makes an election which allows it to be taxed only at the individual level. However, an S-corp cannot have preferred stock and is therefore not a good choice if there will be venture capital investors.

3) More than one owner with outside (venture capital or public) investors:

In this situation, a C-corp is the traditional company that is set up under state law. The company is taxed and then the owners are taxed again when a dividend is paid out – thus double taxation. This is much more costly in terms of overall return if dividends are actually paid.

The state in which a company is established does not influence the state of taxation where it operates. Thus, if the company operates in California and was set up in Nevada, the company will still pay tax in California. Often Delaware is used as the state of incorporation, because Delaware has the oldest corporate law and if the possibility exists of the company going public, this is the state of choice. But if the company is not going public and is operating in California, California should be used as the state of incorporation.

Venture capitalists will invest in C-corps via convertible, preferred stock, as this allows for a round of financing to be completed quickly and efficiently, without creating a separate tax event on the investment. Overall, however, C-corps do not make sense if there will not be venture capital money or the company will not go public.

The choice of entity to use for a business is best decided in consultation with either an accountant or a lawyer who understands your business and goals. As mentioned previously, it is costly and time-consuming to redo an initial set up because the process was done improperly to start with.

Also, once set up, it is important to maintain the corporate minutes and adhere to the bylaws or operating agreements such that a lawsuit cannot "pierce the corporate veil."

Montage Services Inc. provides international and domestic tax consulting and advisory services, primarily for corporations. To inquire about a particular tax issue or seek consulting services, contact Scott Wentz, managing director, at (415) 963-4016 or scott@montage-services.com.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

profile

Clips4Sale's Christy on Backing Creators and Fueling Growth

Understanding the industry from within goes beyond data. For Christy, Manager of Creator Experience at Clips4Sale, that insight is shaped by front-line conversations and years spent listening not just to trends, but to people.

Women In Adult ·
opinion

Breaking Down AI-Powered Moderation and Platform Safety

Adult platforms, including content sites, cam services and dating apps, consistently face a range of high-risk challenges. These include verifying consent, particularly for user-uploaded content, addressing non-consensual material such as leaks and so-called revenge porn, and ensuring effective age verification and protection for minors.

Christoph Hermes ·
opinion

How to Optimize Subscription Billing for Compliance and Stability

The Federal Trade Commission’s “click to cancel” rule is coming back around. Last year, a federal appeals court vacated the FTC’s Negative Option Rule, aimed at addressing deceptive or unfair practices and making it easier for consumers to cancel online subscriptions.

Jonathan Corona ·
opinion

Key Strategies for Streamlining Payment Processing Approval

Why is it taking so long to get my account approved? It's frustrating for everyone involved, but it's all part of the process. Over the past year, timelines have stretched to 60 days or more for merchants to complete onboarding, from internal compliance review to banking partner approval and final card brand registration.

Cathy Beardsley ·
opinion

What to Know About Alabama's Regulatory Push on Adult Content

Over the past two years, Alabama has quietly but aggressively transformed itself into one of the most restrictive and unfriendly jurisdictions for the adult entertainment industry. Through the enactment of House Bill 164 and related enforcement mechanisms, the state has layered taxation, compliance burdens and content restrictions in a way that goes far beyond traditional regulation.

Corey D. Silverstein ·
profile

Chaturbate's Emely Zuniga Talks Show Floor Magic and Creator Care

During industry events, you’ll likely find Zuniga gliding through the room, greeting creators, checking details and making sure everyone around her feels taken care of. With her colorful red hair, perfectly done nails and an easygoing, “work bestie” demeanor that instantly puts people at ease, she thrives in the fast-paced environment of conferences and trade shows.

Jackie Backman ·
opinion

What to Know About Deepfakes, Likeness Rights, and Digital Consent

AI is reshaping virtually every sector of the global economy, and the adult industry is no exception. Many adult companies have already explored or adopted AI in content production, and surveys indicate that around 65% have considered implementing AI technologies in their operations.

Christoph Hermes ·
opinion

Key Strategies for Adapting to Stricter PCI Compliance Standards

When it comes to PCI compliance, the days of simply filling out some paperwork and answering a few questions are gone. A casual approach is just not viable anymore.

Jonathan Corona ·
opinion

How to Maximize Value From Your Payment Processing Fees

Regulatory requirements are putting more and more pressure on the adult industry. To stay compliant, merchants need tools that help with content moderation, age verification and fraud solutions. Unfortunately, the fees for those tools are hitting merchants’ bottom lines — including fees charged by payment services providers.

Cathy Beardsley ·
opinion

Understanding Sin Taxes and the Legal Roadblocks Ahead

As of this writing, a bill sits on the desk of Utah’s governor, awaiting his signature to make it state law. That bill includes a provision imposing an excise tax of 2% on adult sites operating in the state.

Corey D. Silverstein ·
Show More