profile
Michael Trigg founded Trigg Laboratories in 1989 at the height of the HIV epidemic. As an ideal companion to condom sales, Trigg set out to develop lube formulations that enhanced protected sex. Trigg Laboratories products are now available in 62 countries and sales continue to expand throughout the world with multiple channels of distribution including adult boutique stores and the food, drug and mass market. Now semiretired, Trigg focuses on new products, marketing and Wet’s ongoing philanthropic efforts, which he believes has brought about positive karma for the company. Trigg shares his insight and inspirations with XBIZ in exclusive Q&A.