Little Leaf Agency

News & Articles
23 results:
opinion

BAFTA Nominations Highlights Importance of Gender-Neutrality

While the Brit Awards have paved the way for gender inclusivity by introducing gender-neutral award categories, it has recently been confirmed that the British Academy of Film and Television Arts (BAFTA) awards will not follow suit.

Scarlett Ward ·

Bed Nerdz Signs With Little Leaf Agency

Sexual wellness brand Bed Nerdz has signed with Little Leaf Agency for publicity representation.

Little Leaf Agency Lauds Awin Certification

Little Leaf Agency is lauding its Awin Certification.

opinion

How 'Bridgerton' Is Sparking Interest in Steamy Romance

Were you as excited as I was about the premiere of “Bridgerton” Season 3? If all those steamy scenes of passionate courtly love and lustful glances over Regency-era fans give you tingles of excitement, you are not alone.

Scarlett Ward ·

BasisDx Signs With Little Leaf Agency for Representation

STI testing lab BasisDx has signed with Little Leaf Agency for publicity representation.

opinion

How Sustainability Yields ROI for Pleasure Brands and Their Retailers

Sexual wellness brands are increasingly adopting eco-conscious and sustainable practices. Many are switching to more Earth-friendly materials, reducing packaging waste and making efforts to lower energy consumption, water consumption and carbon emissions.

Kathryn Byberg ·
opinion

How Pleasure Brands Can Leverage Strategic PR Amid Mainstream Media Layoffs

Thanks to the mainstreaming of intimacy products, pleasure brands can now gain broad exposure in all kinds of publications, from Cosmo to Allure to Good Housekeeping. Unfortunately, the economic uncertainty dominating the world and challenging businesses has hit the media sector particularly hard.

Kathryn Byberg ·

Little Leaf Agency Taps Nina Saini for Chief Operating Officer Role

Adult PR agency Little Leaf has named industry veteran Nina Saini as its new chief operating officer (COO).

Überlube Signs With Little Leaf Agency for UK Representation

Pleasure brand Überlube has signed with Little Leaf Agency for publicity representation in the UK.

opinion

Tips for Navigating a Completely Remote Job in Sexual Wellness

Anyone working in the sexual wellness and pleasure sector has at some point had to deal with issues like bias against the industry, as well as limited marketing and advertising options.

Bryony Lees ·
opinion

What Pleasure Brands Need to Know About Celebrity Endorsements

The right celebrity endorsement could skyrocket your brand into profitable relevance. The wrong one could send your brand crashing down into obscurity. While the allure of celebrity endorsements is obvious, less obvious are the risks that come with handing over the responsibility for your brand’s reputation to a third party.

Kathryn Byberg ·
opinion

A Look at the Media's Rejection of Female-Focused Sexuality Brands

Brand visibility is essential for growth. Unfortunately for brands in the sexual wellness industry, the platforms they need to create that visibility are actively working against them.

Kathryn Byberg ·
opinion

Laying the Groundwork for PR Success in the Sexual Wellness World

In the sexual wellness industry, everything is personal. If your customers don’t know who you are and why they should trust you, they won’t show up. Effective PR can help you establish that kind of relationship with your target audience.

Kathryn Byberg ·

Eye of Love Signs With Little Leaf Agency

Perfume brand Eye of Love has signed with Little Leaf Agency for publicity representation.

opinion

How Integrated Marketing Can Play an Essential Role in Pleasure Product Sales

Right now, there are more PR and marketing channels than ever before. Some are closed to the adult industry, but there are still more than enough channels available to help you turn your audience into customers.

Kathryn Byberg ·
opinion

What Pleasure Brands Can Learn From Lush's Boycott of Facebook, Instagram

Leading cosmetic company Lush has completely turned its back on the top social media platforms, stating simply, “Be Somewhere Else” on its otherwise empty profile pages.

Scarlett Ward ·
opinion

Is 'Cuffing Season' a Marketing Gold Mine for Pleasure Brands?

When planning communications content for the year, from campaign concepts to social media posts to press releases, I categorize it all according to four “seasons” that don’t quite correspond to the calendar seasons: Christmas, spring/Easter, summer… and cuffing season.

Bryony Lees ·
opinion

A Look at the Aftermath of Meta's Crackdown on Sex-Positive Content

Social media is becoming increasingly hostile toward the sexual wellness world. The latest example: In a potentially catastrophic move for brands and marketers within the sexual wellness space, Meta recently undertook a savage mass culling of sex-positive Instagram accounts.

Scarlett Ward ·
opinion

A Look at Importance of Working With and Supporting Sex Educators

Positive reviews, great customer service and of course, high-quality products, all help build and maintain trust, and therefore have a measurable impact on sales — but so does working with accredited sex educators, therapists, academics and experts.

Kathryn Byberg ·