Articles by Walter Paisley

When Worlds Collide: Lubes/Edible Products Build Brand Awareness

Just as vinyl seems to have made a kind of comeback in the music world, so have tried-and-true methods of marketing pleasure products—particularly lubes and consumables—in the still relatively new 21st century universe called the Internet. More conventional, but no less effective approaches to promoting one’s products have included in-house training of novelty store employees (to educate the consumer at brickand- mortar outlets), as well as print ads, trade publications, television, radio and plain old word of mouth. Of course, the Internet is still an incredibly powerful tool to make retailers and consumers aware of lube products.