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Articles by Jack Mardack

opinion

Future of Affiliates

Show of hands — How many people think doing business online is different from offline? Silly question, of course, but there are some false differences that I think are escaping our notice. One in particular that troubles me relates to affiliate marketing and what it means to be an affiliate.

Jack Mardack ·
opinion

Theories on Webmastering

Every day, Millions of surfers make their way from mainstream sites to porn sites. Sometimes they do it directly, via direct navigation and bookmarks, and sometimes they make their way in steps, through a sequence of sites. This is what I call macro-scale "Spectrumming," which happens naturally all over the web, and refers to establishing a network of sites with different site obscenity levels.

Jack Mardack ·
opinion

A Desert Island: 2

In Part 1 we looked at our industry in comparison to Las Vegas. Today we'll examine content, traffic and lessons learned:

Jack Mardack ·
opinion

A Desert Island: 1

In 1835 Charles Darwin visited a tiny cluster of moss-covered islands in the middle of the Pacific Ocean. They were later named the Galapagos, after the giant land tortoises once abundant there.

Jack Mardack ·