xbiz world
xbiz premiere

Articles by Bob McElwain

opinion

Testing Your Way to Success

Efforts to sell begin with headlines. It may be in an ad or in the title of a page on your site listed in a search engine. Wherever it appears, its purpose is to grab the readers attention, and to compel them to read the ad or listing

Bob McElwain ·
opinion

I Need Help Right Now!

Many business have gone to the elevator-music mode in answering their support lines. You dial, get a recording, and get to guess which is the best button to push. Guess wrong, and you hear more music. You may get a recording: "Our average wait time is 20 mins." This shows you what they think of your time

Bob McElwain ·