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Articles by Aina Sivceva

opinion

How to Tackle the Challenges of Ad Blindness

When was the last time you intentionally clicked on an ad? Or saw a banner and actually registered what was on it? The internet is overflowing with all kinds of content nowadays, leading to an overabundance of ads

Aina Sivceva ·
opinion

The Basics of Improved Ad Performance

When you are planning out your ad campaign, there are several factors to consider for boosting ad revenue. You’ll want better targeting that increases user engagement and leads to higher CTR rates, as well as creatives that maximize the efficacy of high-quality ad formats.

Aina Sivceva ·