Home > Features > Mainstream Possibilities • Bookmark   • Newsletters   • Register Search Options

FEATURE

Mainstream Possibilities

Mainstream Possibilities

February 28, 2006
Text size: 
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
  39.66%
Yes, but in a few years
  36.87%
No
  23.46%
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.

" The same insecurities at play in the sales of penis enlargement products also drive the sale of weight loss and fitness products "

Webmasters who focus their efforts exclusively on adult entertainment offerings may be short-changing themselves by overlooking a major opportunity: marketing “mainstream” products and services to their website’s visitors.

The reasons for marketing non-adult products and services to adult website customers are compelling: with so much free porn being readily available, all but the most demanding of surfers have little incentive to purchase more. This free porn, whether it’s on free sites, TGP or MGP sites, or P2P networks, does bring in visitors, however – visitors that have other wants and needs besides “porn.”

Someone who visits your MGP and jerks off to a few downloaded video clips isn’t likely to be interested in purchasing porn – he already took care of business – but in that process he might have seen some well-endowed performers that made him feel insecure about the size of his own manhood. Why should he have to go and look elsewhere to find a penis enhancement product? Offer it to him and you might make a sale.

While this is fairly typical of the ‘penis enlargement and toy store’ strategy that many adult sites have tried as a way to diversify their revenue streams, it is still an adult-centric focus that could be further broadened for greater profits.

One popular upsell has always been “eraser” programs intended to cover the tracks of surfers bouncing around the nether regions of cyberspace. Spyware and adware removers and other products and services targeting a consumer’s “fears” (especially when they’re already wary of the dangers of the Internet) can also do quite well. TopBucks.com, offers such products as well as modem and PC “speed boosters” and more.

While you might not want to send everyone over to Amazon.com, there are a number of “middle ground” products and services that can add to your bottom line, by targeting the demographics of your adult website visitors.

How many of them are overweight and out of shape? The same insecurities at play in the sales of penis enlargement products also drive the sale of weight loss and fitness products – you might be surprised at your sales.

There are many other possibilities. Mainstream affiliate program PrimaryCash.com offers penis enlargement and weight loss products, and carries the concept further by offering a “work at home” program with a $25 payout. The company also offers a number of “free MP3 download,” “free movie download” and other sites for promotion, including a full Microsoft Office compatible software suite and search engine submission services for small business owners.

There are many options when it comes to marketing to your site’s visitors. The trick is to remember that these are “people” – not just numbers. Appeal to their wants, needs and desires and you will maximize your sales.

While I’m not suggesting that you abandon your adult affiliate program marketing, I am saying that by also offering targeted “non-adult” products and services to your adult site visitors, you will make a positive improvement to your bottom line. Try it for yourself and see.


LEGAL PERSPECTIVES

Porn ‘Public Health Crisis’ Is False, Dangerous

We are witnessing the early stages of a moral panic, the likes of which we have not seen since the Reagan Administration. As I write this, there are 27 states in the process of passing mandatory porn... More »

The Skinny on the New DMCA Requirement

The requirements under the Digital Millennium Copyright Act (DMCA) have changed, but the sky is not falling. We have, even as a law firm, been hit with an unbelievable amount of spam sent out by law firms... More »

2017 Outlook: Legal Matters Around the Corner

The adult entertainment business’ legal community recently weighed in the top issues that companies and the industry, as a whole, should be concerned about. XBIZ asked industry attorneys to discuss... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ Premiere magazine, the industry's leading adult retail trade publications, delivering the most timely and comprehensive business news and information to producers and retailers of adult products.

UPCOMING EVENTS

XBIZ.net Paysite Meetup

May 04 - May 04
Prague, Czech Republic

Eurowebtainment 2017

May 17 - May 20
Majorca, Spain

XBIZ Retreat

May 30 - Jun 03
Miami, Florida

XBIZ Miami 2017

May 30 - Jun 02
Miami, Florida
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!