It is water-based and impossibly stretchy. It reminds us of an old pizza commercial. The lube is slick and works well, but the strings it makes are hilarious. Just like the hot mozzarella in the pizza commercial, we found ourselves seeing how far we could get the lube to stretch before the string would break.
It has the look and feel of cum, especially if cum were drawn for cartoons, that stuff would be a great model. It doesn’t have a scent (which we appreciated), and the color was spot-on.