Thursday, Aug 7, 2008    Text size: 

According to Duke Dollars owner Duke, Evil Genius Cash has been a top earner for many affiliates and was run in an ethical manner, making it an attractive target for acquisition.

"I am a firm believer in treating our members fair and not hitting them with tons of pre-checked cross sales in order to turn a fast, shady buck," Duke said. "Evil Genius Cash was always run with honesty as its foundation, and that's how Duke Dollars is run, too; and combined under one roof, that's how they will continue to be operated."

While details of the deal were not revealed, the company reports that test results with the newly acquired program have thus far been more than impressive.

"Duke Dollars got its strength from its core niche of content, and the acquisition of Evil Genius Cash is diversifying our market reach," Duke told XBIZ. "Our affiliates can expect even better retention thanks to the addition of these sites to our already expansive membership network."

For more information, visit DukeDollars.com.