Home > News > Web / Tech News > ICM's .Porn gTLD Passes ICANN's Initial Evaluation • Bookmark   • Newsletters   • Register Search Options

NEWS STORY

ICM's .Porn gTLD Passes ICANN's Initial Evaluation

ICM's .Porn gTLD Passes ICANN's Initial Evaluation
Get XBIZ News
XBIZ Research
Will Google uphold its commitment to 'Freedom of Expression' when it comes to organic adult search results?
Yes
  32.09%
No
  67.91%
Out of 187 votes. Results based on votes submitted by members of XBIZ.net social network.
Friday, Aug 2, 2013    Text size: 

MARINA DEL REY, Calif. — ICM Registry received approval from ICANN this morning to move forward with plans to create a .porn generic top-level domain.

ICANN's decision to grant initial approval is a strategic victory for the .xxx operator, which last month also received the green light on another gTLD, .adult.

Stuart Lawley, CEO of ICM Registry, told XBIZ that the firm plans on locking up another gTLD, .sex, before the end of the month. 

"In our opinion and having studied the healthy rankings of .xxx sites in the major search engines against particular keywords, we see .porn as being an invaluable SEO tool for many providers," Lawley said. "We have now gained approval for .adult and .porn, and we expect .sex to gained approval in a similar vein in just a few weeks, as its application was almost identical to those for .porn and .adult."

Lawley noted that the registry is moving forward with its "grandfathering program," that allocates the .porn and .adult equivalent automatically for the corresponding .xxx holder with no obligation to buy.

Applications that pass ICANN's Initial Evaluation stage, based on financial and technical tests, and that do not face any objections or string contention are eligible to proceed with execution of a registry agreement.

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !

BUSINESS ANALYSIS

Consumers Embracing BDSM, Fetish Products Like Never Before

By all accounts, consumer interest in BDSM has grown in recent years, a trend that some observers of the market attribute to the popularity of the “50 Shades of Grey” trilogy. Whatever its... More »

White Labels Turn Gray

White labels are evolving as marketers continue to refine their use is leading to some interesting new developments in the dating niche. For the uninitiated, the dating site white label phenomena started... More »

Playing for Keeps: Future of the Fetish/BDSM Market

It doesn’t take a degree to figure it out, but Dr. Clockwork is happy to remind everyone that BDSM and fetish consumers are a very unique market. “They’re a very discerning group of... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ World magazine, the industry's leading e-commerce trade publication, delivering in-depth coverage of the online, mobile and ancillary digital markets.

UPCOMING EVENTS

Sexpo

Aug 01 - Aug 03
Sydney, Australia

QWEBEC Expo Montreal

Aug 15 - Aug 17
Montreal, Canada

Asia Adult Expo

Aug 28 - Aug 30
Macau, China

CatalystCon West

Sep 11 - Sep 14
Los Angeles, California
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!