Home > News > Web / Tech News > ICM's .Porn gTLD Passes ICANN's Initial Evaluation • Bookmark   • Newsletters   • Register Search Options

NEWS STORY

ICM's .Porn gTLD Passes ICANN's Initial Evaluation

ICM's .Porn gTLD Passes ICANN's Initial Evaluation
Get XBIZ News
XBIZ Research
What will be the biggest segment of virtual reality adult entertainment?
Recorded video content
  28.81%
Live cams
  40.68%
3D rendered virtual worlds
  30.51%
Out of 177 votes. Results based on votes submitted by members of XBIZ.net social network.
XBIZ London - Sept. 15-18
Aug 2, 2013 11:45 AM PST    Text size: 

MARINA DEL REY, Calif. — ICM Registry received approval from ICANN this morning to move forward with plans to create a .porn generic top-level domain.

ICANN's decision to grant initial approval is a strategic victory for the .xxx operator, which last month also received the green light on another gTLD, .adult.

Stuart Lawley, CEO of ICM Registry, told XBIZ that the firm plans on locking up another gTLD, .sex, before the end of the month. 

"In our opinion and having studied the healthy rankings of .xxx sites in the major search engines against particular keywords, we see .porn as being an invaluable SEO tool for many providers," Lawley said. "We have now gained approval for .adult and .porn, and we expect .sex to gained approval in a similar vein in just a few weeks, as its application was almost identical to those for .porn and .adult."

Lawley noted that the registry is moving forward with its "grandfathering program," that allocates the .porn and .adult equivalent automatically for the corresponding .xxx holder with no obligation to buy.

Applications that pass ICANN's Initial Evaluation stage, based on financial and technical tests, and that do not face any objections or string contention are eligible to proceed with execution of a registry agreement.

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !

EDUCATIONAL FEATURES

All Are Welcome: Making Retail Sex Education Gender-Inclusive

If you’ve been paying any attention to the news lately, you’ve seen the increased media coverage of transgender and gender-diverse people. While not all of the press has been positive, I’ve... More »

Retailers Can Depend on Manufacturers for In-Store Marketing Support

How many times has this happened to you? You come up with a slam-dunk, home-run, touch-down of an idea for an in-store sales event. You’ve worked out all the logistical details to ensure the company... More »

Traffic Patterns: Optimizing Retargeting

ExoClick was the pioneer in offering traffic retargeting in the adult space. So, what exactly is it? How does it work? What are the differences between positive, negative and personalized retargeting?... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ Premiere magazine, the industry's leading adult retail trade publications, delivering the most timely and comprehensive business news and information to producers and retailers of adult products.

UPCOMING EVENTS

QWEBEC Expo 2015

Aug 06 - Aug 09
Montreal, Canada

EXXXOTICA Dallas

Aug 07 - Aug 09
Dallas, Texas

Sexhibition

Aug 21 - Aug 23
Manchester, U.K.

Gentlemen’s Club EXPO

Aug 23 - Aug 26
New Orleans, Louisiana
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!