Home > News > Web / Tech News > ICM's .Porn gTLD Passes ICANN's Initial Evaluation • Bookmark   • Newsletters   • Register Search Options

NEWS STORY

ICM's .Porn gTLD Passes ICANN's Initial Evaluation

ICM's .Porn gTLD Passes ICANN's Initial Evaluation
Get XBIZ News
XBIZ Research
Will Google uphold its commitment to 'Freedom of Expression' when it comes to organic adult search results?
Yes
  32.68%
No
  67.32%
Out of 205 votes. Results based on votes submitted by members of XBIZ.net social network.
Friday, Aug 2, 2013    Text size: 

MARINA DEL REY, Calif. — ICM Registry received approval from ICANN this morning to move forward with plans to create a .porn generic top-level domain.

ICANN's decision to grant initial approval is a strategic victory for the .xxx operator, which last month also received the green light on another gTLD, .adult.

Stuart Lawley, CEO of ICM Registry, told XBIZ that the firm plans on locking up another gTLD, .sex, before the end of the month. 

"In our opinion and having studied the healthy rankings of .xxx sites in the major search engines against particular keywords, we see .porn as being an invaluable SEO tool for many providers," Lawley said. "We have now gained approval for .adult and .porn, and we expect .sex to gained approval in a similar vein in just a few weeks, as its application was almost identical to those for .porn and .adult."

Lawley noted that the registry is moving forward with its "grandfathering program," that allocates the .porn and .adult equivalent automatically for the corresponding .xxx holder with no obligation to buy.

Applications that pass ICANN's Initial Evaluation stage, based on financial and technical tests, and that do not face any objections or string contention are eligible to proceed with execution of a registry agreement.

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !

LEGAL PERSPECTIVES

Initiating a UDRP Claim

During the 1990s, the Internet emerged as a common platform upon which individuals and businesses, for both commercial and other purposes, could interact and conduct business via websites. As is commonly... More »

Legal Reality: Net Neutrality Update

Earlier this year, in my article entitled “Warning! Net Neutrality Terminated! This Is Not A Test,“ I discussed how a recent federal court ruling has set the stage for potentially unprecedented... More »

Legal Reality: Discussing Intangibles

We live in an age of unprecedented consumer access to a nearly limitless amount of content. As a result, sellers of goods and services have been challenged like never before to find ways to reach new customers... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ World magazine, the industry's leading e-commerce trade publication, delivering in-depth coverage of the online, mobile and ancillary digital markets.

UPCOMING EVENTS

CatalystCon West

Sep 11 - Sep 14
Los Angeles, California

International Lingerie Show

Sep 15 - Sep 17
Las Vegas, Nevada

Webmaster Access Amsterdam

Sep 19 - Sep 22
Amsterdam, Holland

The European Summit

Sep 22 - Sep 25
Prague, Czech Republic
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!