Home > News > Web / Tech News > ICM's .Adult Passes ICANN's Initial Evaluation • Bookmark   • Newsletters   • Register Search Options

NEWS STORY

ICM's .Adult Passes ICANN's Initial Evaluation

ICM's .Adult Passes ICANN's Initial Evaluation
Get XBIZ News
Jul 12, 2013 3:30 PM PDT    Text size: 

MARINA DEL REY, Calif. — ICM Registry's application for .adult has passed its initial evaluation and was given approval today to move forward in ICANN's gTLD screening process.

So far, 1,100 applications for gTLDs have either passed, failed or qualified for extended evaluation in ICANN's filtering process, which began earlier this year. Today, 95 applications were given the green light.

Applications that pass ICANN's Initial Evaluation stage and that do not face any objections or string contention are eligible to proceed with execution of a registry agreement.

ICM Registry announced last year that it would apply for additional TLDs beyond its .xxx sTLD, including .sex, .porn and the tentatively approved .adult.

ICANN, so far, has not yet decided on .sex and .porn, but  Stuart Lawley, ICM Registry's CEO, told XBIZ, he's optimistic they'll get the green light.

".Porn which is an identical application will now undoubtedly achieve the same passing grade as .adult when its evaluation is dealt with under its higher draw number  and also has no contention or objections so will also swiftly follow through to testing and delegation," Lawley said. "Given the excellent search engine positioning for keywords that .xxx sites are getting, we expect .porn to perform very strongly for SEO when launched.

".Sex also an identical application is expected to pass also and has no objections filed against it. There is however one other bid for .sex that is subject to an objection from a third party that has not been adjudicated yet. If the other other bid survives the objection then we will be in a 'contention set' with the other bidder and will likely proceed to auction to secure the string.

"Apart from .xxx which we see and have always seen as the strongest and premium adult identifier and brand we see .porn as the next strongest of the three supplementals adult TLDs we have applied for and , as mentioned, expect it to perform well for SEO as users most often type in 'keyword porn.'"

Lawley noted that .adult passed the financial and technical evaluations and has no contention or objections "so it will pass through to testing and delegation along ICANN's timetables."

".Adult passed the financial and technical evaluations and has no contention or objections so will pass through to testing and delegation along ICANN's timetables," Stuart Lawley, ICM Registry's CEO, told XBIZ.

 
More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !

PROFILES & BIOS

WIA Profile: Jasmine James

Each month, industry news media organization XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of... More »

CherryPimps: Forging a Path With Daily Live Shows

So many premium brands started out in the free site affiliate days of adult online entertainment and attempted to make the transition from that side of the business to become successful content programs... More »

CEO Andy Wullmer ‘The Captain’ Steadily Guides SGM

Andy Wullmer probably doesn’t need any introduction. After all, you’ll see him at nearly every trade show, networking with industry peers or weighing in on the issues of the day on the numerous... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ Premiere magazine, the industry's leading adult retail trade publications, delivering the most timely and comprehensive business news and information to producers and retailers of adult products.

UPCOMING EVENTS

EXXXOTICA Chicago

Jul 08 - Jul 10
Chicago, Illinois

Latin America Adult Business Expo

Jul 11 - Jul 13
Cartagena, Colombia

ANME Founders Show

Jul 17 - Jul 19
Los Angeles Marriott Burbank Airport

QWEBEC Expo 2016

Aug 04 - Aug 07
Montreal, Canada
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!