Yahoo! Turns Anti-Spam

SUNNYVALE, Calif. -- Yahoo Inc. made a pledge Friday to develop a new technology to combat spam. The Internet portal is proposing the development of a new software called "Domain Keys" that would require a process of authentication from an email sender.

Yahoo announced that Domain Keys will be released sometime in 2004 and that it will be free for all developers of open source email systems. By making the technology free and with limited restrictions, Yahoo is hoping to attract some of the larger email providers and eventually effect change within an industry that has been hard-hit by spam.

According to Reuters, Yahoo's proposed plan is to completely alter the way the Internet works when it comes to the authentication of email and to take the not-knowingness out of who is really behind unauthorized emails.

Once Domain Keys is installed, a system sending an email would contain an embedded private key in the message header. The receiving system would check the Domain Name System (DNS) for the public key registered to the sending domain.

According to Reuters, if the public key is able to decrypt the private key embedded in the header, then the email can be delivered. If not, then the message is blocked.

There is some skepticism that the software could incur sweeping changes in the world of email, however, even if a few of the big name email providers incorporate Domain Keys into their systems, it could significantly lessen the amount of unwanted emails that haunt most users.

"If we can get only a small percentage of the industry to buy in, we think it can have a dent," Brad Garlinghouse, vice president of communications products for Yahoo, told Reuters.

"One of the core problems with spam is we don't know, Yahoo doesn't know, the user doesn't know ... if it really came from the party who it says it came from," he continued. "What we're proposing here is to re-engineer the way the Internet works with regard to the authentication of e-mail."

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Playboy Partners With Creator Platform Tango

Playboy has partnered with creator platform Tango, introducing Playmates to the livestreaming service.

Anti-Porn Senator Introduces Federal Age Verification Bill

U.S. Senator Jim Banks of Indiana, who last month urged the Department of Justice to ramp up obscenity prosecutions, on Wednesday introduced a bill that would make age verification by adult websites federal law.

AEBN Publishes Popular Searches by Country for April, May

AEBN has released the list of popular searches from its straight and gay theaters, by country, for April and May.

Ondato Joins Pineapple Support as Sponsor

Age and identity verification company Ondato has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

2026 XBIZ Amsterdam Website Now Live, Registration Opens

XBIZ is pleased to announce that the website for its annual European conference, XBIZ Amsterdam, is now live.

MyMember.site Integrates FSC's 'PrivateAV' Age Verification Solution

MyMember.site has integrated Free Speech Coalition's PrivateAV age verification tool into its website-building platform.

Pearl Industry Network Opens Beta for Creator Networking App

Industry trade group Pearl Industry Network (PiN) has launched beta testing for the PiN Member App, a networking and collaboration tool for content creators.

FSC: W.V. Age Verification Law Takes Effect June 12

The Free Speech Coalition has issued a reminder notice that West Virginia's age verification law takes effect on June 12, 2026.

Pineapple Support Taps Brad Mitchell, Jean-Micheal Veen for Senior Leadership Positions

Pineapple Support has named Brad Mitchell as its new board president and Jean-Micheal Veen as technology and development chair.

Polish Government Proposes AV Mandate for Adult Sites

Poland’s Council of Ministers on Tuesday endorsed a proposed national law that would require sites and platforms to age-verify users to prevent minors from accessing adult content online.

Show More