Home > News > Video News > Rears to Lip-Sync Across Country • Bookmark   • Newsletters   • Register Search Options

NEWS STORY

Rears to Lip-Sync Across Country

Rears to Lip-Sync Across Country
Get XBIZ News
XBIZ Research
Will Google uphold its commitment to 'Freedom of Expression' when it comes to organic adult search results?
Yes
  32.80%
No
  67.20%
Out of 189 votes. Results based on votes submitted by members of XBIZ.net social network.
Sunday, Apr 17, 2005    Text size: 
HOLLYWOOD, Calif. – Porn/Pop creation Britney Rears is riding a marketing wave that, considering her nonexistence four months ago, is unprecedented in the porn world.

Rears, who made a few films as Jessica Sweet prior to her transformation at the beginning of the year, has appeared on over 30 radio stations with her theme song, “I Wanna Get Laid,” and will again appear on Howard Stern’s show later this month.

“She bore a passing resemblance to Britney Spears, so that’s what we ran with,” All Media Play president Jeff Mullen told XBiz. Mullen, who spent a decade in the music industry prior to working in public relations, directing, and finally starting his own company in porn, used his experience with acts like The Brothers Johnson, Brandy, and the Backstreet Boys to make a porn/pop crossover act that wouldn’t cross too far.

“We’re not sending her to do shows in malls, for example,” he said.

Instead, the Rears machine will promote her recent – and only – DVD, “Britney Rears’ Wild Back Stage Sex Party” by appearing on morning and afternoon drive time radio broadcasts as well as performing lip-sync strip shows across the country with several castmates from the movie.

Mullen confirmed that Rears did not sing, lip-sync, dance, or strip professionally prior to the makeover. “We are building her from the ground up,” he said. Rears has worked with a mime coach and a choreographer to prepare her for the “Britney Lip-Syncs Britney” tour.

Mullen is marketing Britney Rears like a mainstream product, but with some exceptions. All Media Play and distributor VCA threw a well-attended party at Hollywood’s Sunset Room in March, where Rears was introduced to the public via outlets like Playboy TV and KSEX Radio, and even distributed a press kit, which is rare in the adult business. The kit contained a “backstage pass,” the three-hour hardcore DVD, a minibar bottle of Sutter Home, and a lollipop.

“As mainstream as this gets,” Mullen stressed, “there is no doubt that [Britney Rears] is an adult act.”

In addition to viral marketing resulting in Rears’ name popping up on her namesake’s web log and listeners calling in to radio shows for her song, Mullen’s PR attack has landed Rears in Genesis Magazine’s list of the top 100 porn stars of all time. “She didn’t exist this time last year,” Mullen said.

Mullen employed some friends from his music industry days, members of The Brothers Johnson, to pen “I Wanna Get Laid,” so his career has come full circle. “We are branding Britney through song and nakedness,” Mullen said. “It’s a wonderful thing.”

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !

QUICKBITE FEATURES

Dev Depot: Snap.svg, Create Interactive Graphics

An open standard under development since 1999 by the World Wide Web Consortium (W3C), Scalable Vector Graphics (SVG) offer a mature XML-based vector image format for easily creating and displaying rich... More »

The Semenette: When a Sex Toy Is More Than a Sex Toy

Over the course of time, there have been thousands of sex toys that were created because of a need, a demand for something that hadn’t existed before or for something that just didn’t have... More »

Dev Depot: MatchHeight, Make the Height of all Selected Elements Equal

It seems like a simple enough task, but it is one that has long frustrated web designers: creating a matrix of same sized elements, each (perhaps) containing a different amount of content, so that this... More »
XBIZ NEWSLETTERS
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.






POPULAR PRODUCTS & SERVICES
Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Access the latest issues of the industry's leading trade publications in digital form. View online or download for offline viewing.

UPCOMING EVENTS

QWEBEC Expo Montreal

Aug 15 - Aug 17
Montreal, Canada

Asia Adult Expo

Aug 28 - Aug 30
Macau, China

CatalystCon West

Sep 11 - Sep 14
Los Angeles, California

Webmaster Access Amsterdam

Sep 19 - Sep 22
Amsterdam, Holland
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!