Home > News > Video News > Rears to Lip-Sync Across Country • Bookmark   • Newsletters   • Register Search Options


Rears to Lip-Sync Across Country

Rears to Lip-Sync Across Country
Get XBIZ News
XBIZ Research
What will drive VR headset adoption among consumers?
Adult Entertainment
Hollywood Movies
Gambling / Gaming
Video Games
Out of 189 votes. Results based on votes submitted by members of XBIZ.net social network.
Apr 18, 2005 6:04 AM PST    Text size: 
HOLLYWOOD, Calif. – Porn/Pop creation Britney Rears is riding a marketing wave that, considering her nonexistence four months ago, is unprecedented in the porn world.

Rears, who made a few films as Jessica Sweet prior to her transformation at the beginning of the year, has appeared on over 30 radio stations with her theme song, “I Wanna Get Laid,” and will again appear on Howard Stern’s show later this month.

“She bore a passing resemblance to Britney Spears, so that’s what we ran with,” All Media Play president Jeff Mullen told XBiz. Mullen, who spent a decade in the music industry prior to working in public relations, directing, and finally starting his own company in porn, used his experience with acts like The Brothers Johnson, Brandy, and the Backstreet Boys to make a porn/pop crossover act that wouldn’t cross too far.

“We’re not sending her to do shows in malls, for example,” he said.

Instead, the Rears machine will promote her recent – and only – DVD, “Britney Rears’ Wild Back Stage Sex Party” by appearing on morning and afternoon drive time radio broadcasts as well as performing lip-sync strip shows across the country with several castmates from the movie.

Mullen confirmed that Rears did not sing, lip-sync, dance, or strip professionally prior to the makeover. “We are building her from the ground up,” he said. Rears has worked with a mime coach and a choreographer to prepare her for the “Britney Lip-Syncs Britney” tour.

Mullen is marketing Britney Rears like a mainstream product, but with some exceptions. All Media Play and distributor VCA threw a well-attended party at Hollywood’s Sunset Room in March, where Rears was introduced to the public via outlets like Playboy TV and KSEX Radio, and even distributed a press kit, which is rare in the adult business. The kit contained a “backstage pass,” the three-hour hardcore DVD, a minibar bottle of Sutter Home, and a lollipop.

“As mainstream as this gets,” Mullen stressed, “there is no doubt that [Britney Rears] is an adult act.”

In addition to viral marketing resulting in Rears’ name popping up on her namesake’s web log and listeners calling in to radio shows for her song, Mullen’s PR attack has landed Rears in Genesis Magazine’s list of the top 100 porn stars of all time. “She didn’t exist this time last year,” Mullen said.

Mullen employed some friends from his music industry days, members of The Brothers Johnson, to pen “I Wanna Get Laid,” so his career has come full circle. “We are branding Britney through song and nakedness,” Mullen said. “It’s a wonderful thing.”

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !


Understanding the Connection Between Sex and Life in a Retail Setting

Do you know what the most amazing and challenging thing about sex is? It’s the fact that everything connects to it. Anything in your life can affect your sexuality, and your sexuality can affect... More »

FDA’s Decision About 'the Pink Pill' Gives Women More Options

I’m thrilled with the FDA’s decision to put the “pink pill” on the market because women have the right to demand equality when it comes to medical treatment options! Men have had... More »

Hardcore Market: Why the Adult Industry Must Make a Great Movie

I am an accidental pornographer. I studied ancient history and classics and all of my peers thought I’d be a professor or a poet. My wife is one of the most highly trained medical professionals in... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ Premiere magazine, the industry's leading adult retail trade publications, delivering the most timely and comprehensive business news and information to producers and retailers of adult products.


ANME Founders Show

Jan 11 - Jan 12
Los Angeles Marriott Burbank Airport

XBIZ 2016

Jan 12 - Jan 15
Los Angeles, CA

Salon de l'Amour et de la Séduction

Jan 15 - Jan 17
Montreal, Canada

XBIZ Awards 2016

Jan 15 - Jan 15
Los Angeles, CA
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!