Wednesday, Jul 11, 2012    Text size: 

BEVERLY HILLS, Calif. — Long-time public relations and marketing executive Arthur Sando has been tapped as vice president of communications for LFP Inc.

Sando started up the public relations department at Turner Broadcasting System, and ran King World for a decade as it eventually became part of CBS. Most recently Sando was an communications consultant for ION Media and MLB Network.

Sando, who has known LFP President Michael Klein for 22 years, will oversee all of the company's lines of products, including online adult, publishing, DVD, gaming and retail.  

A newbie to the adult industry, Sando told XBIZ that his first order of business is to familiarize himself with it.

"I plan to get smart about it and immerse myself into the culture, and then I'll be able to utilize my experience in conjunction with it," Sando said.