Adult Retail Research Project Set to Launch

GLASGOW, Scotland — Adult retailers will have the chance to air their opinions and provide feedback on a range of key industry issues thanks to a new adult retailing research program launching this Fall.

The 'Hot Clicks' offering, conceived and managed by Glasgow-based Red Pill Insight + Marketing, is open (and free) to all adult retailers whether selling their own goods or those of others.

Retailers will be able to offer confidential opinions on industry-wide issues and evaluate other key areas including supplier relations and marketing.

The apparent lack of industry insight was noted by Red Pill director Brian Gray, who several years ago organized the XBIZ.net London Gatherings.

"Whether it's the ‘Fifty Shades of Grey' factor, the increasing mainstream acceptance of adult pleasure products, or the array of excoting new lingerie designers entering the market and selling directly to consumers online, there's no denying the importance — and interest — in the adult retailing industry today," Gray said.

He added, "But while market worth in key segments is often calculated and commented on, it seems strange no current opportunities exist for firms within the sector to give their opinions in an organized fashion. 'Hot Clicks' addresses this and will generate an insight-rich snapshot for the industry that will be of interest for adult industry marketers as well as retailers themselves."

Although the first contributions have yet to be posted, Gray said he is optimistic that awareness of and enthusiasm for the program will spread throughout the industry and become a regular activity. He noted however that the fate of the offering lies with the retailers themselves.

Gray said, "The success of Hot Clicks relies completely on the enthusiastic participation of adult retailers, and in sufficient numbers. It's their opinions, and the subsequent insight gleaned, that will drive the project forward and no doubt provide some interesting talking points among the industry."

All those completing the survey will receive a free summary of key findings. Further paid-for reports providing more in-depth insight will be produced, while custom insight based on the survey data can also be provided on a consulting basis.

Adult industry retailers wishing to take part can click here. Gray advised that to ensure participation in the first survey wave, registration should be completed as soon as possible.

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Missouri Republican Behind FOSTA-SESTA Renews Attack on OnlyFans

Rep. Ann Wagner, the Missouri Republican legislator who was the original architect of FOSTA-SESTA, has renewed her call for federal action against OnlyFans.

Idaho Legislature Passes Republican Age Verification Bill With Full Democratic Support

The Idaho legislature has passed the state’s version of the age verification bills being sponsored around the country by anti-porn religious conservative activists.

Allure Lingerie Hires April Hoopes as Account Executive

Allure Lingerie has hired industry veteran April Hoopes as its newest account executive.

Svakom Wins Erofest 2024 Award for Pulse Galaxie

Svakom’s Pulse Galaxie was named Best Erotic Toy 2023 at Erofest 2024.

Pre-Nom Period for 2024 XBIZ Creator Awards Ends Monday

The deadline for pre-nomination entries for the 2024 XBIZ Creator Awards is Monday, March 18 at 11:59 p.m. PDT.

Rep. Alexandria Ocasio-Cortez Partners With Anti-Porn Lobby NCOSE

Democratic New York Rep. Alexandria Ocasio-Cortez issued a press statement last week prominently highlighting her partnership with religiously-inspired anti-porn lobby NCOSE, an organization that seeks to criminalize all sex work and eradicate adult content, and that has an extensive, well-documented history of championing state censorship and opposing LGBTQ+ rights.

Age Verification Trade Group Weighs In on UK Consultation

The Age Verification Providers Association (AVPA) filed earlier this month its response to U.K. media regulator Ofcom's consultation soliciting feedback on the regulation of adult websites under Part 5 of the Online Safety Act.

Aneros Releases 'Psy' Massager, 'Sessions' Gel

Aneros has debuted two new products: adjustable prostate massager Psy and water-based gel lubricant Sessions Gel.

Orion Rebrands 'NO:XQSE' Line as 'Fantasy by Cotelli' Collection

Orion Wholesale has rebranded its NO:XQSE line of lingerie as the Fantasy by Cotelli collection.

WIPO Rules in Favor of Clips4Sale, Orders Transfer of Infringing Website

A World Intellectual Property Organization (WIPO) panel has issued a decision ruling against a Russia-based website operator accused of infringing on intellectual property belonging to clip site Clips4Sale.

Show More