Zero Tolerance Signs Exclusive European Distribution Deal

CANOGA PARK, Calif. — Zero Tolerance, along with sister studios Third Degree and Black Ice Limited, has inked a distribution deal to sell its DVDs throughout Europe. The company’s former European distributor, Playhouse International, was brought back on board with a multiyear pact.

“We couldn’t be happier with Playhouse serving as the exclusive finished-piece distributor for us,” Zero Tolerance President and founder Greg Alves said. “We have been absent from the European market for a few months because we didn’t want to rush into a distribution deal. Having worked with Playhouse, we know that synergy exists between us, and we are looking forward to unprecedented sales throughout Europe.”

The deal with Playhouse, considered one of the premier adult distribution companies in Europe, is certain to expand the Zero Tolerance brand and add variety to Playhouse’s catalog.

“Third Degree, Zero Tolerance and Black Ice are among the premiere producers of adult product in the world,” Playhouse International President Bert Ruzette said. “We are very excited to be given another opportunity to distribute their product throughout Europe and expect this to be a mutually rewarding relationship.”

Exact terms of the deal were not disclosed.

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