Home > News > Novelty News > Sweden, Denmark Top List of Most Sex Toy Online Searches, Report Says • Bookmark   • Newsletters   • Register Search Options


Sweden, Denmark Top List of Most Sex Toy Online Searches, Report Says

Sweden, Denmark Top List of Most Sex Toy Online Searches, Report Says
Get XBIZ News
XBIZ Research
Will virtual reality boost the paysite market?
Yes, it will soon
Yes, but in a few years
Out of 179 votes. Results based on votes submitted by members of XBIZ.net social network.
Feb 16, 2017 4:10 PM PST    Text size: 

ENGLAND — New research into the online habits of European shoppers has shown that the Danish search for sex toys more often than any other country — 118 times per 1,000 internet users per year — followed closely by Sweden, the U.K., the Netherlands and Russia.

The research was conducted by Europe’s biggest mobile voucher app, vouchercloud, using a sample of 18 of Lovehoney’s best-selling and most popular products and product ranges to reveal just how often each country’s internet users searched for the products online.

One hundred and eighteen of the sex toy searches are seen for every 1,000 internet users each year in Denmark — more than one search for every 10 residents — with Sweden (115), the U.K. (96), the Netherlands (88) and Russia (87) rounding out the European top five.

Bottoming the list is Azerbaijan, with 10 sex toy searches per 1,000 people. Albania (15), Andorra (15), Liechtenstein (21) and Georgia (25) round out the bottom five.

France, a country notorious for love, reached 12th in the European listings with 74 annual searches, while Germany (65) came in at the 18th  spot.

The U.S. came in at 104.

Chris Johnson, head of operations at Vouchercloud, commented, “A somewhat unique dataset has revealed some truly interesting findings around European love-making. We’re a little surprised that the UK has offered an extremely strong showing, particularly with such reserved English stereotypes.

“However, the Nordic nations have definitely put the rest of Europe to shame. There’s more than one way to deal with the cold, after all!”

Vouchercloud’s research also revealed the most ‘experimental’’ countries, based on their likelihood to stray away from more vanilla “dildo” searches.

Despite a 15th place finish in the sex toy league table, the Greeks show a flair for the adventurous — 17 percent of their total searches were dildo-specific. Ukraine (20 percent), Armenia (22 percent), Russia (23 percent) and Lithuania (23 percent) completed the top five, with the U.K. managing seventh place with 24 percent of its searches for dildo-specific keywords.

Slovenia, the Czech Republic, Montenegro, Slovakia and Poland made up the most vanilla countries, with dildo-focused searches exceeding 46 percent of the total.

More ways to get XBIZ News:  RSS Feeds  |  E-Newsletters  |  Desktop Widget  |  Mobile
Looking for porn star news and behind-the-scene videos? Check out XFANZ.com !


Cam Studios Bring Thriving Community to Models, Consumers

Recently, XBIZ asked some of the top studios what they do to cultivate a thriving cam model community, both within the studio and beyond on social media. Here’s what they had to say: Co-founder... More »

Fierce Competition Breeds Cam Studio Excellence

A combination of elegance and engineering, cam studios operate in a highly competitive environment where slim margins must be maximized through innovation and careful management. XBIZ recently asked a... More »

Quality Network Partners Bolster Cam Studio Success

There is a potent dynamic in the cam world between consumers, models, networks and studios, with each playing a vital role in the forging of this erotic ecosystem. One often overlooked factor is the role... More »
Stay informed of the latest industry developments. Get XBIZ newsletters delivered to your inbox. Subscribe today!
Enter email address:

* To manage existing subscriptions click here.

Submit your press release to
multiple news outlets with 1 click.
Subscribe to RSS news feeds or
add free content to your website.
Access XBIZ news and articles
with your mobile device.
Subscribe to XBIZ World magazine, the industry's leading e-commerce trade publication, delivering in-depth coverage of the online, mobile and ancillary digital markets.


XBIZ Retreat

May 30 - Jun 03
Miami, Florida

XBIZ Miami 2017

May 30 - Jun 02
Miami, Florida

XShow 18+ 2017

Jun 01 - Jun 03
Moscow, Russia

Cam Summit

Jun 02 - Jun 04
Lloret de Mar, Spain
Everyday thousands of business professionals browse XBIZ's industry directory for quality products and services. Not listed yet? Your company could be losing potential new business. Submit your company today!
Use XBIZ RSS feeds to stay informed of the latest industry developments or as a content syndication tool for your website!