Sunday, Jul 15, 2012    Text size: 

BURBANK, Calif. – ANME exhibitors continued to land deals while showcasing their newest and bestselling products; educating and networking with old and new colleagues and buyers throughout the Burbank Marriott.

Front and center in the Screaming O’s booth, the company exhibited its award-winning Studio Collection, which was expanded with the addition of a discrete chapstick-shaped vibrator and pen-shaped toy cleaner. The Studio Collection is now also available as a full kit.

“Coming to this show is always a great experience,” Screaming O partner Keith Caggiano said. “ANME is always business-driven but what makes it enjoyable is the comfortable atmosphere.”

Eldorado’s “the 2 Brians,” Brian Howlett, product marketing specialist and Brian Sofer, manager, emerging media & strategic partnerships, made their rounds across the show floor to meet with vendors and film short product information videos to share with retailers, as well as with the general public on YouTube.

“ANME is a really good opportunity for Eldorado to showcase our vendors,” Sofer said. “We look forward to it every year, and the vendors really appreciate it too – they see the benefit.”

Debuting a rebranded booth, Pleasure Works emerged as a reinvented Good Vibes Wholesale. Staying true to its commitment to the conscientious consumer, Wholesale Sales Manager Mark Espinosa says the line is based on years of market research, and highlights the line’s simplistic packaging as a selling point.

Good Vibrations CEO Joel Kaminsky also attended the ANME Show, although taking a back seat to his staff’s presence at the show. “I’m here to support our team but don’t want to get in the way of what they’re doing,” he said. “I like to attend ANME to re-connect with colleagues.”

Hott Products showcased its playful product offerings with new display tools that encourage impulse buys. “Our gravity feed impulse display is wall-mountable so it saves space,” Hott Products’ Chris Post said. “Retailers should really take advantage of it.”

Wicked presented its venture into adult pleasure products with an exhibition space devoted to the Sensual Care Collection. In its effort to differentiate the 15-piece line of sensual body care products from its DVD productions, Wicked’s aesthetic is void of the brand’s contract girls or heavily sexualized imagery.

“Wicked is entering this market on its own terms,” Wicked’s Scott Stein said. “We have unique formulas and aren’t just white-labeling existing products. We’re creating a new Wicked brand and the product backs it up. I think we’re making people believers.”