Saturday, Jul 14, 2012    Text size: 

CHINO, Calif. — CalExotics is gearing up for this weekend’s ANME, where the company will unveil new website enhancements, collections and merchandising support, as well as the announcement of a Twitter hashtag contest for ANME attendees.

The contest will award a free iPad. ANME attendees are asked to @CalExotics with the hashtag #CENANME12. More information will be available at the California Exotic Novelties booth.  

Susan Colvin, President and CEO of California Exotic Novelties, says, “Getting ready for this summer’s show has created a flurry of activity at CalExotics. As always, our focus is on our customers, and we invite them to come by our booth to see what’s happening!”

New website enhancements include the official rollout of the Where to Buy Section. This area allows consumers to search for retail locations near them when they visit the California Exotic Novelties website. Retailers can register their locations so that the marketing channel comes full-circle.

Jackie White, Vice President of Sales, says, “The Where to Buy Section gives retailers the opportunity to tap into our web traffic. Being driven by our online community Club CalExotics, and other SEO marketing, it connects consumers with retail locations so they can make a purchase. As a retailer it is easy to sign up, and we have helpful staff available at the show, and in the office, to assist anyone who has questions.”

The California Exotic Novelties website also features new multi-language translations for global customers, with more than 60 language options now available.

Multiple languages are also available on California Exotic Novelties packaging, including: English, French, German, Spanish and Russian.

Some of the new collections being presented include Body & Soul, E.V.A., Girl Next Door, Posh and Power Stud.

Body & Soul is based on the idea that the entire body and soul is connected to one’s sexual wellbeing. It consists of ergonomic, luxurious toys, some with an intriguing silky-soft, metallic finish that must be seen to be appreciated.

E.V.A. are slender, flexible, sleek vibes with seven pulse-pounding functions of vibration, pulsation and escalation.

Girl Next Door, or G.N.D. strokers, are soft, tight, life-like masturbators made out of PureSkin to replicate the fantasy of being with the girl next door.

The Posh Collection is a line of fun and flirty toys in vibrant pink, blue, orange and purple. The clean, white packaging is augmented with a tactile pattern and is intended to make a striking impact on the store shelf.

The Power Stud line includes all-time favorite shapes and styles, with a modern twist. Available in pink, black and purple, the Power Studs are made to please.

“Our new collections are the spotlight of the ANME Show,” says Al Bloom, Director of Marketing for California Exotics Novelties. “We welcome everyone to come by and see what’s buzzing in the CalExotics booth!”

California Exotic Novelties also enhances several existing collections. Some highlights include the Black Label Jack Rabbit. To celebrate the anniversary of the Jack Rabbit—the best-selling toy of all time—the design team issues this must-have collectible. It comes as a rechargeable unit, and a battery-powered edition.

COLT, Dr. Joel Kaplan, Dr. Laura Berman, and Shane’s World also have new and exciting products. As well, there’s new Platinum Edition Butterfly and Bunny Kisses, Silicone Love Riders, LUXE, Lia, and many others.

Plan-o-Grams and other merchandising tools will once again be a big component of California Exotic Novelties offerings. The new Plan-o-Grams guide retailers as they dress store walls. California Exotic Novelties is known for offering premium customer support with their “Dedicated to You” motto.