Friday, Jun 29, 2012    Text size: 

MEDFORD, N.J. — Nature Lovin’ Lubricants has announced the release of its PRIDE product line, specially formulated and designed in an effort to support the lesbian, gay, bisexual and transgender communities.

Lou Rivers, CEO of Nature Lovin' Lubricants, says, "At Nature Lovin' Lubricants we strongly believe in the free rights of all Americans and the pursuit of happiness. We cannot forget that this country was founded on freedom. Everyone deserves to have pride in who they are and who they love."

Nature Lovin' Lubricants says it will donate five percent of all sales to the Human Rights Campaign, a civil rights organization that works to achieve equality for lesbian, gay, bisexual and transgender Americans.

To view the package design for Nature Lovin’ Lubricants PRIDE line, click here.

PRIDE comes in two formulas. The Hers formula is a patent pending water-based gel with royal jelly and other premium ingredients. PRIDE for Him is a patent pending, hybrid wate- based silicone mix. Both formulas come in two sizes: two-ounce travel size and an eight-ounce option for everyday use.

According to the company, it currently donates a percentage of the Koala and Honey Bear lines to the American Beekeeping Federations (a foundation for the preservation of honey bees) and the National Wildlife Federation (specifically for the endangered grizzly bear).