Sunny Leone Launches SunLust Pictures With N.Y. Bash

LOS ANGELES — Vivid contract performer Sunny Leone has announced a gala launch party in New York City, to coinciding with the Exxxotica adult consumer show, which takes place this week in New Jersey.

The party will be on Friday, Sept. 12, at Plumm nightclub located at 246 W. 14 St., in New York City. Leone will attend Exxxotica as well, doing promotions for Vivid and her new company.

In a previous XBIZ article, Leone said she will remain a Vivid contract performer and that Vivid Entertainment will be the distributor for her new studio. SunLust Pictures will focus on glossy, high-end glamour productions with a personal touch from the popular starlet.

“We definitely want to create movies that will appeal to many different niches,” Leone said. “We are releasing Vivid type quality films, so everyone who is watching will get something that is high quality but created by myself and my partner. I plan to direct, create, write and produce all the movies we make. I love the idea of owning my content and making all the money from my content.”

Leone’s partner Daniel Weber said, “We are all very excited about SunLust. Sunny has been one of the top adult stars for a while. Her recent successful crossover into mainstream films has us very excited for this next venture.”

The launch of the new production company also follows a recent revamping of Leone’s flagship website, SunnyLeone.com.

The launch event will begin at 10 p.m., with open bar from 10-11 p.m. DJs will spin the dance mix.

"We want everyone to relax and have a good time," Leone said. "So a real happy hour will help loosen everyone up for the great entertainment we have planned for the party."

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Ricky's Room Premieres Chanell Heart Showcase

Ricky’s Room has released the first installment of its Chanell Heart showcase, titled "Booty Like Water."

AEBN Reveals Avery Lust as Top Trans Star for Q3 of 2025

AEBN has published its top trans stars list for the third quarter of 2025, with Avery Lust landing atop the leaderboard.

Girlsway Debuts New Installment of 'Girls Try Anal'

Little Puck and Shay Sights star in the latest installment of Girlsway series "Girls Try Anal," titled "Housewife’s Anal Adultery."

FSC: California's Device-Based AV Law Does Not Apply to Adult

The Free Speech Coalition (FSC) put out an advisory today explaining that California's new device-based age verification law does not apply to adult websites.

Chelsea Poe Releases 'Reclaimed: Long Live Queer Porn'

Director and performer Chelsea Poe has released her latest feature, titled “Reclaimed: Long Live Queer Porn.”

Reena Sky Launches New Paysite

Reena Sky has launched her new official paysite, ILoveReenaSky.com.

Aubrey Kate Toplines 'TS Doctor's Office' From TransSensual

Aubrey Kate headlines “TS Doctor’s Office,” the latest title from Mile High Media studio imprint TransSensual.

NextGen Payment Joins ASACP as Corporate Sponsor

NextGen Payment has signed on as the latest corporate sponsor for the Association of Sites Advocating Child Protection (ASACP).

Lauren Phillips, Derek Kage Cap AEBN's Top Stars for 3rd Quarter of 2025

AEBN has revealed its most popular performers in straight and gay theaters for the third quarter of 2025.

Ricky's Room Signs Chanell Heart to 1-Year Deal

Ricky’s Room has signed Chanell Heart to a non-exclusive, multi-scene contract for one year.

Show More