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Falcon Relaunches Jocks Line

Falcon Relaunches Jocks Line
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XBIZ London - Sept. 15-18
Oct 4, 2007 5:00 AM PST    Text size: 
SAN FRANCISCO -- Gay production company Falcon Entertainment has relaunched its Jocks imprint after a two-year hiatus for the line. Jocks' "Road Trip Vol. 1 -- Russian River" will release on Oct. 15, to coincide with the studio's 35th anniversary.

"We're thriving in a very challenging environment and with the relaunch of Jocks and with the continued success of Falcon, Mustang and Falcon International, we are well-positioned to be here for another 35 years," Falcon President and CEO Todd Montgomery said.

Directed by Peter Romero, the line is targeted toward the pro-am niche, featuring newbie performers in unscripted scenarios. Each title will have a different road-trip theme and take advantage of outdoor locations in different regions of California.

"I am honored and excited that Falcon Entertainment has given me the opportunity to help them redefine Jocks as a pro-am product," Romero said. "Looking back at 'Jocks' prior to its 2005 hiatus I knew I had some big shoes to fill. Taking the line in a wholly different direction is a challenge I'm honored to accept."

"Jocks will enlist models 18-22 years of age who have a very natural look -- featuring them in as many natural settings as possible," Montgomery said. "When we decided to revamp the Jocks line we knew we wanted to put the performers in real-world situations so they could interact with each other in a more natural and unscripted way. Our job is to find the right place for the right guys and then get out of the way and let the sex unfold naturally."

With the return of the Jocks line, Falcon now has four brands on the studio's roster, including their namesake line Falcon, Mustang, Jocks and Falcon International.

Jocks' "Road Trip Vol. 1 -- Russian River" features R.J. Danvers, James Hamilton, Wolf Hudson, Nicholas Lockwood, Riley Burke and Luke Riley.

"Road Trip Vol. 2 -- Santa Cruz," the second title from the Jocks line, will be released on Dec 10.

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