Extreme Associates Discontinues DVD Production

CHATSWORTH, Calif. — For the purposes of Extreme Associates, the DVD is dead. Company owner Rob Black announced that he has decided to innovate the traditional distribution model by discontinuing DVD sales and is instead solely producing exclusive content for the Internet site, ExtremeVOD.com.

The outspoken Black came to this decision as the result of current economic marketplace conditions and outside pressures like his still-pending obscenity trial and what he calls the “poisonous” distribution system for getting DVDs onto retail store shelves. Always considered a maverick, Black thought the time was right to turn exclusively to digital distribution.

Partnering to bring Extreme online is HotMovies.com, which will provide the backend technology to drive ExtremeVOD.com.

“By going online-only, I took out the most bullshit element out of this business — kowtowing to distributors,” Black told XBIZ. “I hated playing the price game, I hated waiting six months to get paid from these cocksuckers. It’s been very liberating to me to be free of those chains. In fact, it’s the happiest I’ve been since I started Extreme.

“I’m creating the most direct line to consumers. That’s where the future of this business is headed. This is a groundbreaking move; basically, I’m saying ‘fuck the DVD.’

Black specifically cited the industry-wide downturn of DVD sales as the driving force behind his decision because he couldn’t survive in the current business model.

“Turning a profit from selling pieces these days is a ludicrous proposition,” Black said. “With today’s sales, even if I sell 1,000 units at $10 a pop wholesale, that’s only $10,000. I would lose my ass! I know gonzo movies are cheap these days, but not that cheap.”

ExtremeVOD.com launches on Oct. 1, and will feature “webisodes” that are available via pay-per-minute, streaming rental and HotMovies.com’s proprietary Download 2 Own program.

Each webisode runs 90 minutes or less and will be updated every two weeks eventually ramping up to once a week. Online series’ include “My Mom’s a Porn Star,” “Spoon Fed Cum” and “1,001 Ways to Eat My Jizz.” Extreme’s first VOD exclusive movie, “This Is Extreme,” features a sampling from each of the company’s web-only lines.

Black reasoned that Extreme’s fan base hasn’t dissipated over the years when his legal issues slowed production, so the launch of ExtremeVOD.com would seek to reinvigorate the company by creating one centralized hub for Extreme fans to access the content they’ve been seeking.

“For a few years now, it’s been hard to find our product because some distributors wouldn’t carry it,” Black said. “They’ve prevented consumers from buying legal adult entertainment. Going to the Internet is the way to circumvent all the politics. I’m not kissing anyone’s ass anymore, except my own.

“We are the first heavyweight company to abandon the DVD, throw our middle finger to the establishment once again and say ‘this is how we’re going to kick your asses in the marketplace of the future. It takes balls to say this is how I’m gonna do it and if you don’t like it, fuck you.”

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Ricky's Room Premieres Chanell Heart Showcase

Ricky’s Room has released the first installment of its Chanell Heart showcase, titled "Booty Like Water."

AEBN Reveals Avery Lust as Top Trans Star for Q3 of 2025

AEBN has published its top trans stars list for the third quarter of 2025, with Avery Lust landing atop the leaderboard.

Girlsway Debuts New Installment of 'Girls Try Anal'

Little Puck and Shay Sights star in the latest installment of Girlsway series "Girls Try Anal," titled "Housewife’s Anal Adultery."

FSC: California's Device-Based AV Law Does Not Apply to Adult

The Free Speech Coalition (FSC) put out an advisory today explaining that California's new device-based age verification law does not apply to adult websites.

Chelsea Poe Releases 'Reclaimed: Long Live Queer Porn'

Director and performer Chelsea Poe has released her latest feature, titled “Reclaimed: Long Live Queer Porn.”

Reena Sky Launches New Paysite

Reena Sky has launched her new official paysite, ILoveReenaSky.com.

Aubrey Kate Toplines 'TS Doctor's Office' From TransSensual

Aubrey Kate headlines “TS Doctor’s Office,” the latest title from Mile High Media studio imprint TransSensual.

NextGen Payment Joins ASACP as Corporate Sponsor

NextGen Payment has signed on as the latest corporate sponsor for the Association of Sites Advocating Child Protection (ASACP).

Lauren Phillips, Derek Kage Cap AEBN's Top Stars for 3rd Quarter of 2025

AEBN has revealed its most popular performers in straight and gay theaters for the third quarter of 2025.

Ricky's Room Signs Chanell Heart to 1-Year Deal

Ricky’s Room has signed Chanell Heart to a non-exclusive, multi-scene contract for one year.

Show More