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AEBN Pushing International Traffic

AEBN Pushing International Traffic
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XBIZ 360 - Jan. 13-16, Los Angeles
Wednesday, Mar 17, 2004    Text size: 
CHARLOTTE, N.C. – Adult Entertainment Broadcasting Network (AEBN) said Wednesday it has expanded its language readability program for its pay-per-view online theater site.

“We want to expand because we have a lot of global traffic,” company spokeswoman Jo Hawke told XBiz. “We want to provide for the international webmasters.”

So far, AEBN has website templates in English, Spanish, French, and German for its collection of nearly 30,000 movies by 800 studios.

“All the webmasters have to do is sit back and relax because we’ll be doing all the work,” Hawke said.

The 4-year-old company plans on launching website templates in Korean, Russian, Chinese, and Japanese in the near future. Eventually the language program will also include every webmaster access and affiliate page.

Hawke said that gay and fetish run No. 1 and No. 2 in popularity in AEBN’s 86-niche catalog. Straight adult porn is its least popular.

AEBN spokesman Bishop Wages said that nearly 15 to 20 percent of Internet traffic comes from overseas, and that the Charlotte, N.C.-based company plans on capturing more business across borders.

“We’re of the mind that people would prefer to do their transactions in their first language, especially in Asia, where broadband is more common,” Wages said.

Hawke notes that one of the most difficult languages it encountered was with Spanish.

“It’s the language split,” she said. “ ‘Dick,’ ‘cock’ and ‘pussy’ mean different things between a Puerto Rican and Cuban and Mexican. For instance, kinky means curly within the dialects.

“Fact is adult language has its own language,” she said.

Meanwhile, AEBN on Tuesday launched a Web radio network on its site that offers hosts free air time for adult-oriented hosts.

“We kind of all put our minds together to figure how we were going to create a business model out of this,” Wages said. “AEBN is looking for advertising; we’re not charging for bandwidth.

“I’ve told the DJs to go out and have fun,” he said.

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